What is the difference between Pirelli tires in Russia and Italy. About Pirelli (Pirelli) Who makes Pirelli tires

The company "SHINSERVICE" offers a wide range of premium tires. In this section of the catalog you can select and buy suitable tires of the Italian brand Pirelli. The presented tires are characterized by excellent performance and are suitable for use in various climatic conditions.

Manufacturer information

Pirelli was founded in 1872, but the production of automobile rubber was only established by the end of the 19th century. Active development, introduction of new technologies and favorable prices have become the key to the success of the Italian manufacturer. Now the company occupies the fifth place in terms of sales in the world - the products of this brand are rightfully one of the most famous and in demand in the car tire market.

Pirelli is a huge tire manufacturing corporation with more than twenty factories in 13 countries, including Russia, Germany, the USA and the UK. The main direction for the Italian brand is the creation of premium tires. Rubber "Pirelli" is made from high-quality environmentally friendly materials, has a thoughtful and functional design, as well as increased reliability and durability. The company's products traditionally take first place in various tests conducted by popular magazines for motorists.

Why buy Pirelli tires from us?

The company "SHINSERVICE" provides its customers with a number of advantages:

  1. Official warranty for purchased tires.
  2. Real availability of Pirelli tires in stock.
  3. Large range of models and sizes.
  4. Prompt delivery.

You can get additional advice on the purchase of Pirelli tires by calling us at the contact numbers listed on the website!

Pirelli & Co. is one of the top five tire manufacturers in the world. At present, the company's capacity brings huge profits to the company, much higher than others. Tires "Pirelli" and the country of origin will be discussed below.

Company today

"Pirelli" (Italy) is engaged in the production of tires for cars, trucks, minibuses, commercial vehicles, agricultural machinery and other types of transport. There is also frequent development of new tire models and production technologies. The company also produces raw materials for the manufacture of tires, which are purchased by many organizations in bulk. A tire manufacturer has been able to develop near-perfect tires that are in huge demand. The main thing for the company is to provide a reliable, safe and comfortable trip by car.

Previously, Italy was the country that produced Pirelli tires, but now only 15% of the company's total production is produced on its territory. The remaining 85% are produced in 20 countries around the world, where the company's branches are located. In total, Pirelli Tire tires are supplied to 120 countries around the world. The quality does not depend on the country of manufacture of Pirelli tires.

In total, 23 enterprises of the company are located around the world. They employ about 21 thousand employees. And Russia is a manufacturing country for Pirelli tires. Products are certified in 120 countries around the world. In terms of the number of tires produced per year, the company surpasses many others. Some car manufacturers order Pirelli tires for installation on models in different trim levels. Among the assortment of the company you can find tires for different cars and equipment. The quality of production of the company surpasses many others. The technologies created are also used by other tire manufacturers.

Technology

An important task for the company is to ensure competitiveness. It achieves this by improving production and creating new technological solutions. More than 2,000 specialists work daily to solve this problem in the company's research centers located in France, Italy, Germany, Great Britain, the USA and Brazil. The company spends a lot of money to achieve this goal. The total contribution to the development and improvement of production is 3% of the annual profit. Thanks to this attitude, many automakers cooperate with the company. Some tire models are designed specifically for certain vehicles. All employees of Pirelli enterprises are highly qualified and have been working in this field for more than one year. Thanks to this, it was possible to establish the production of high-quality products and become a worthy competitor to other companies.

Pirelli Winter Ice Zero

These winter tires have been recently developed by the company's engineers. This was done taking into account all the wishes of motorists. Tires are designed for cars, crossovers and SUVs with a powerful engine. The cost of tires is quite high, but this is due to the fact that they guarantee good grip with the road surface in all conditions, while maintaining properties and characteristics at high speed. Thanks to these qualities, they are popular not only in those countries where Pirelli tires are produced.

Pirelli Scorpion Winter

These Pirelli winter tires are not studded. The company recommends installing them on cars from the premium segment. At the moment, the model is available in 28 dimensions: from R16 to R21. This list will be expanded soon.

They can also be installed on vehicles with increased cross-country ability. Tires due to the many gripping edges leave the car stable on any surface, from snow cover and icy roads to dry asphalt. The creation of the tire took place quite recently, so the model meets all modern standards and requirements. Excellent traction is achieved through the development of a tread pattern, a change in rubber composition and additional structural rigidity.

Before the start of mass production, the tires underwent multiple tests. As a result, they outperformed many of their competitors. This is especially noticeable when measuring the braking distance, it is very small.

Pirelli Winter Sottozero II

Winter tires are designed specifically for motorists who prefer an aggressive driving style and comfort. Tires allow you to make sharp maneuvers and eliminate the risk of skidding. Also, due to the tread pattern, good directional stability and grip on any type of road are ensured. Tires retain their properties both in frost and at low positive air temperatures. Because of this, they become universal for the regions of operation.

Pirelli Winter Sottozero III

These winter tires "Pirelli" are designed for cars from the premium segment. They help improve the dynamics of the car. The tires also allow you to make sharp maneuvers while maintaining traction. You can choose these tires for almost any car. They are presented in a variety of dimensions: from R16 to R21.

Pirelli Winter Carving Edge

The word Edge in the name means that this is a modified version of the tires. The characteristics of Pirelli tires have changed significantly and become better. Tires are offered in different sizes. Now they can be installed both on passenger cars and on crossovers and SUVs. You can choose between studded and non-studded versions. In any case, grip with the road surface is as close to ideal as possible.

Pirelli Winter Ice Zero Friction

This model is also new. Tires are presented in various sizes, so they can be installed on almost any passenger car. Tires were developed for regions with cold winters. Therefore, in the cold, tires do not harden and retain their properties, including coupling.

Pirelli Scorpion Ice & Snow

These winter tires are designed for crossovers, SUVs and pickups. Their feature is the absence of spikes, but at the same time, traction is always maintained.

You can pick up tires for any crossover, SUV and pickup truck. This allows you to make many dimensions: from R15 to R22.

Pirelli Winter Chrono

These tires are all season. The company that produces Pirelli tires has few such models. It is these tires that are designed for installation on small commercial vehicles. They withstand huge loads and are able to maintain traction.

The protector is presented in the form of a set of directed arrows. The central rib provides directional stability, and the side part provides sharp maneuvering.

Pirelli Winter Snowcontrol III

Tires are designed for winter. However, they are not equipped with spikes. The manufacturer recommends their installation on small cars. Road grip is always maintained. Therefore, tires contribute to safe driving.

Pirelli Winter Carving

These tires are designed for harsh winter conditions. They are popular in Scandinavia. Tires were created through the joint work of Pirelli and Volvo engineers. Tires have different sizes: from R13 to R17.

Pirelli Winter Sottozero

These tires are designed for winter operation of the car, but are not equipped with spikes. They are designed specifically for vehicles with a powerful engine that require excellent traction. Tires can provide this.

Pirelli Winter Carving

The manufacturer positions this model as tires for premium cars. They are designed for regions where winters are the coldest and with a lot of snow. Therefore, spikes are located on their tread.

Pirelli Scorpion Zero Asimmetrico

The manufacturer has created these tires specifically for crossovers, SUVs and pickup trucks with a powerful engine. If you believe the reviews, they are distinguished by excellent grip only when driving on a hard type of surface. On the tire tread, the lines are arranged in a Z-shape.

Pirelli Scorpion Verde All Season

These tires can be installed in a car at any time of the year, as they are all-weather. The manufacturer recommends installing them on crossovers, SUVs and pickups.

Pirelli Cinturato P1 Eco

A distinctive feature of these tires is that they are designed for compact cars. At the same time, they, according to reviews, provide safe and comfortable driving.

Pirelli PZero

Tires were created specifically for supercars with powerful engines. Their advantage is that at high speed all properties are preserved, as noted by the reviews.

Pirelli Scorpion Verde

Pirelli Cinturato P7 Blue

Tires for cars of this model are recommended to be installed in the summer. They retain traction on both dry and wet pavement. The owners also say that they help reduce fuel consumption and have an increased resource.

Pirelli Carrier

These tires are designed for small trucks. They must withstand enormous loads, so they were tested in many research centers before starting mass production.

What feeling will you experience when you find the made in Russia label on a foreign brand product that you just purchased? Moreover, you specifically made a purchase abroad in order to get a truly “branded” thing. Do you feel confused or, conversely, proud of the country? A similar anecdotal story about buying tires in Europe by an unlucky Russian car owner somehow happened to be heard by a Lenta.ru correspondent. Tires as a result cost exorbitant prices, which gives the incident an instructive connotation.

The logic of those who choose a foreign-made product is understandable: after all, how long has the inertia of thinking forced, for example, to treat domestically assembled foreign cars as “second-fresh sturgeon”. Perhaps, only the current crisis has put everything in its place: cars of foreign brands that have not found sales in the country are now exported. This is perhaps the best proof that the quality of localized cars is not inferior to the original. But what about tires? The Lenta.ru correspondent visited the Pirelli factories in Voronezh, Milan and Turin to compare the production process.

Not robots burn pots

In Italy, a lot is connected with the eminent company, after all, it has existed since 1872. In honor of its founder, Giovanni Battista Pirelli, a street is named in Milan. And the first skyscraper that was allowed to rise above the famous Milan Cathedral is the Pirelli Center. At the company's headquarters, they carefully treat their own history - a large archive has been created that serves as a museum. And the old concrete cooling tower (that is, the water cooling tower) is skillfully inscribed in a modern ensemble of office architecture made of steel and glass.

A similar combination of technologies of the past and present centuries is in production. Serial tires are made by robots, but prototypes are made the old fashioned way, by hand. It is reminiscent of an art school: workers with chisels, like sculptors, leisurely gouge the tread grooves on a bare tire, clamped in an old, battered vise. This is cheaper than immediately making a mold for vulcanizing a tire with an experimental pattern, which, after testing, may have to be finalized.

So high technologies are technologies, and no one has yet canceled the golden hands of experienced craftsmen. This is especially felt in the Pirelli research center, where, in particular, tires for Formula 1 cars are being developed. It is necessary to design not only the tires themselves, but sometimes the auxiliary equipment. For example, in the past, something like carbon paper was used to measure the contact patch of the wheels with the road - this technology was borrowed by Pirelli from the manufacturers of running shoes. However, with the growth of requirements, the employees of the center had to independently develop special measuring tools.

mechanical waltz

Of course, pilot production has little in common with in-line production, where robots rule the roost. The birth of a tire begins with the creation of a multi-component rubber compound. The main ingredient is rubber, both natural and synthetic. The tire consists of about 80 percent of it. Sulfur and carbon black, as well as various chemical additives, are added to rubber. The exact composition of the mixture is the main know-how of the manufacturer.

To reduce costs, Pirelli seeks to use localized components to the maximum - for example, Russian rubber is used in Voronezh. And like the creators of fine wines, who by mixing grape varieties achieve the same taste, despite the difference in yields, Italians are forced to strictly ensure that the mixture at all 22 factories is identical. For this, a chemical analysis is carried out, and the apparatus is connected to a central server in Milan: if the sample differs from the reference, the conveyor stops.

The finished tire in section resembles an onion: a sealed layer, a textile cord and a metal cord, a shielding layer and, finally, a tread. Each ply requires its own rubber mix. Finished components are sent to assembly machines that resemble giant looms. Winding the cord, by the way, is also one of the secrets of production: the angle at which the textile tape, consisting of rubberized threads, is fed, regulates the contact patch of the future wheel.

After assembly, the tire takes on an almost finished look, but it feels like a piece of chewing gum - sticky and easily deformed. To give it strength, vulcanization is required. The tire is clamped with metal plates with a relief imprint of the tread and placed in an autoclave, where, under the influence of pressure and temperature, the rubber becomes elastic.

A few minutes pass - and with a hiss, in a cloud of steam, the finished wheel rolls out into the light to immediately get back on the conveyor - to the control area. As in Italy, in Russia the tire is checked in three stages: visual, instrumental control and X-ray to detect hidden defects. A high-quality tire is delivered to the finished product warehouse, the defective one is immediately cut and then disposed of. If the percentage of rejects in the batch exceeds the calculated value, the conveyor is stopped until the reasons are clarified.

social question

Production in Turin and Voronezh is quite identical, and the same can be said about the equipment - except that secondary processes, such as tire sorting, are more automated in Italy, in accordance with the large output. The company's social policy towards employees is similar.

At the Russian plant, the abundance of informational safety posters seems to be evidence of the low culture of local production. However, in Milan and Turin there are no less such posters - Pirelli's safety requirements are very strict. A journalist from the group inadvertently demonstrated this by stepping over the restrictive line in front of the machine. A photocell has been triggered and the line is frozen.

Perhaps, if there is anything that distinguishes Russian and Italian production, it is the working conditions: the Voronezh Tire Plant was created back in the 1950s, it went through the fever of the 1990s, lack of money and bankruptcy. And although about 100 million euros were spent on modernization, its interior decoration is strikingly different from the spacious, bright and well-ventilated workshops of the enterprise in Turin. Special mention deserves a magnificent dining room, where meals for Italian employees are partially subsidized by the company. Excellent working conditions, however, the merit of not only Pirelli, but also the workers themselves - Italy is famous for its strong trade union movement. So Voronezh tire manufacturers have something to learn from foreign colleagues, in addition to knowledge of materiel.

Tires of this brand are manufactured by Pirelli & C. The company's technological capabilities are concentrated in 24 enterprises located in 13 countries of the world. Of these, 5 production facilities are located in Italy, and the headquarters of the company is located in Milan.

The remaining plants are located in Brazil, which accounts for 5 tire production. 2 plants are located in the UK, Germany, Turkey, Romania and Russia. One each in Argentina, USA, China, Egypt, Spain and Venezuela.


The main owner of the company's shares is the chairman of the board, Marco Tronchetti Provera. In our country, since March 2014 - 13.09% of the shares of the manufacturer of winter tires Pirelli under the control of the Russian company Rosneft.

Official website of the brand

https://www.pirelli.ru/tyres/ru-ru/legkovyye-shiny/glavnaya
. The corporation received a representative office in Russia after signing an agreement on the construction of a tire plant in Togliatti. The deal was concluded between Pirelli & C. SpA and the Russian company Rostekhnologii in July 2008.

About Pirelli

The company was founded in January 1872 as a manufacturer of elastic rubber. Founder: Giovanni Battista Pirelli Since 1894, the production of the first bicycle tires began, and from 1901 - automobile rubber. In 1905, the company was reorganized. Then they created a sector for the manufacture of car tires and the production of rubber for motorcycles.


Today, Pirelli Tire has become the representative of the tire sector. It accounts for one fifth of the world's sales in this area of ​​the consumer market.

Pirelli tire prices

Pirelli Ice Zero

These winter studded tires are among the latest developments of the Italian brand. They are focused on the purchase by owners of powerful passenger cars of various classes, including crossovers and heavy SUVs, operated in harsh winter conditions. According to the manufacturer, Ice Zero tires:

  • excellent adhesion to ice throughout the entire service life, which is facilitated by manufacturing technology - Dual Stud;
  • demonstrate no less high traction on snow, due to


many sharp edges formed due to numerous tread blocks and sipes located on the surface of their tread;

  • are distinguished by stable characteristics of the rubber compound, which do not depend on the temperature range and are the result of the presence of new components in it and are explained by the peculiarities of the technology of its preparation.

Drivers do not find any flaws in the rubber, with the exception of the noise that passes after the break-in.

Pirelli Winter Sottozero 3

The country of origin of these non-studded winter tires is Italy. This is a special development for installation on powerful and high-speed premium cars. A number of innovative innovations allow the model to significantly enhance the sporting performance of the car. The manufacturer announces the following parameters of winter tires Winter Sottozero 3:
  • excellent traction and grip properties, combined with directional stability and due to the presence of swept blocks in the central tread area;
  • reliable grip on snowy and icy surfaces due to the many 3D sipes that compensate for the lack of spikes;
  • a high degree of hydroplaning resistance, which is facilitated by two wide drainage grooves located longitudinally in the central tread zone;
  • excellent grip in all weather conditions and long tire life thanks to an advanced rubber compound containing a wide range of components.


Car owners do not see any shortcomings in tires of this brand and note insecure behavior on bare ice and packed snow, which is natural for non-studded tires.

Model Pirelli Winter Cinturato

The manufacturer sees in these winter tires a replacement for the popular Snowcontrol Series 3 rubber. The superior performance of the tire over its predecessor is due to the fact that it was developed from scratch. Pros:

  • improved traction with packed snow and ice, due to the use of sipe technology called Multiactive 4D Sipe;
  • increased resistance to slashplanning with a simultaneously high level of acoustic comfort due to the optimized Z-shaped longitudinal grooves for drainage in the center of the tread;
  • accelerated removal of water together with melted snow from the contact patch due to the presence of auxiliary drainage grooves in the shoulder areas.

Among the disadvantages of tires, car owners note:

  • expensive balancing;
  • lack of disk protection;
  • weak braking;
  • uncertain acceleration on a winter road.



Pirelli P Zero Rosso

This name belongs to summer passenger tires designed for installation on premium cars with 18 and 19 inch wheels. The manufacturer declares:

  • excellent grip of such tires in both dry and rainy weather, due to the optimized V-shaped tread design of the symmetrical tire tread;
  • excellent directional stability and instant response to steering actions due to the high rigidity of the design of the double central rib;
  • exceptional resistance to aquaplaning, thanks to the high efficiency of the tire's drainage system, which consists of four longitudinal grooves and many transverse grooves.

Car owners indicate the sensitivity of rubber to road bumps, rapid wear, some noise and stiffness, although within reasonable limits.

Domestic consumers rate Pirelli as one of the best tires in the world. This is a fact, since the Italian company occupies a leading position in the ranking of automotive magazines, horns and other popular resources. Therefore, their cost is quite high, but the quality is at the highest level.

Pirreli tire production

The Italian company is one of the world's largest tire manufacturers. They began their activity in 1894, when the world's first bicycle tire was created.

Now the Italian brand has about 24 factories around the world. Two plants for the production of Pirreli tires have been built in Russia. The company also has a large logistics system in Russia.

If we are talking about tire models produced in the domestic space, then it is worth highlighting Pirelli Winter Carving and Pirelli Ice. Since studding is prohibited in Europe, many companies have followed the example of Pirelli and began to produce tires in Russia.

As for other models, they are produced in Italy, Germany, England, Turkey. It all depends on the model and size of the tire.

Pirelli Ice Zero

The high performance Ice Zero is a balanced winter tire. They belong to the first category. Performance tires are characterized by high grip on ice and excellent resistance to winter frosts.

On the paved road of the Central European winter, they behave assertively due to high grip and high handling.

The tread pattern is identical to the "European" style. Here you can see the special orientation of the middle part of the tire, and the small diagonal grooves have a slightly larger section in the shoulder area. Such a tread quickly removes water and snow cover from the main surface of the tire.

According to a review of Pirreli Ice Zero tires, soft tread zones can increase the contact area with the surface. Old versions of Ice Control have round patches, while Ice Zero's are almost square.

Among other characteristics, it is worth highlighting the balanced distribution of pressure upon contact with the main surface. These functions are quite relevant when driving on a normal track and in the snow.

Specialists took care and developed soft rubber for the tread. For maximum adhesion, silicon dioxide and large sipes were used. The so-called elements open up on a slippery track and form an effective grip.

On open pavement, the blocks become rigid, and the sipes turn off or lock under the influence of increased lateral forces. Thus, the behavior and handling of the car is improved.

The main characteristics of winter tires Pirreli Formula Ice from the manufacturer:

  • high level of stability on the track and ice, good handling;
  • safety of the highest category, thanks to highly efficient execution;
  • test drive tires in various climatic conditions;
  • new version of RUNFLAT.

Based on the above data, we can safely call Pirelli tires the most reliable and safe.

Marking and test drive of Pirelli tires

The clearly marked Made in Russia marking will answer the question of motorists about where Pirelli Ice Zero tires are produced.

The Russian production of eminent tires should not scare away buyers. Since all products manufactured at the Kirov and Voronezh plants meet international quality and reliability standards.

The updated Pirelli Voronezh plant began to produce high-quality Pirelli Ice Zero tires for winter driving. A test drive on ice showed that tires with curly spikes seriously compete with analogues from other manufacturers.

Nevertheless, on packed snow, the tires are slightly inferior to competitors, as the car's handling deteriorates a little.

According to the results of the race on snow, the car with Pirelli tires ended up losing about 3 seconds at a distance of 1.5 km. However, at the time of the test in deep snow, the tires were seriously ahead of their competitors.

Confident grip on wet roads and regular asphalt. However, at the same time, the tires emit a serious hum. They are perfect for poorly cleared and icy roads. For normal city driving, they can also be used if the car is insulated from extraneous noise.

New versions of tires from Pirelli

The most interesting and attractive development of the company was Formula Ice tires. They are used for passenger vehicles and small SUVs. The concern offers its customers about 20 tire sizes for all types of winter roads.

The new Pirreli Formula Ice tires are made and produced in Italy. These tires can be used in difficult climatic conditions, where there is severe frost and icy, snowy roads. The designers took into account the fact that recently Europe began to "conquer" snow, which is no longer a rarity.

The Italians, to a large extent, when designing and creating Ice Zero tires, counted on the large Russian market. And the local climate allows you to create high-quality tires for domestic roads.

Tires are made with the expectation of long-term use, and the manufacturer guarantees the preservation of the original characteristics and parameters for a long time.

Tire studding is performed using aluminum products with special tips and reinforced elements. Formula Ice Zero tires have high directional stability thanks to notched ribs.

This design ensures a high level of safety on the winter road and good vehicle control.

The tread depth on a Formula Ice tire is 9.5mm. In addition, the tread has a directional pattern, which provides high grip on ice. Despite the soft rubber compounds, finished tires are quite resistant to wear.

This is a slightly modified and updated tread model used on other famous brand tires. The treads proved to be excellent in the effective removal of snow cover and water.

Tires were originally designed for the Scandinavian countries. However, the tires have already proven themselves in the difficult climatic conditions of Russia, and their affordability has begun to attract an increasing number of local buyers.

By choosing Pirelli tires, every motorist guarantees himself a safe ride and good handling.

Specifications Pirelli Ice Zero