Sales of new luxury cars last month amounted to 123 units, which is 6% more than last year, reports the analytical agency Autostat.
The Mercedes-Maybach S-Class continues to lead sales in the luxury segment. 56 Russians became owners of the German sedan. The second place in the list is taken by the British Bentley brand- 24 cars. The third position is occupied by Maserati with 20 cars sold.
Luxury car sales statistics
1. Mercedes-Maybach S-Class - 56 pcs.
2. Bentley - 24 pcs.
3. Maserati - 20 pcs.
4. Rolls-Royce - 9 pcs.
5. Ferrari - 6 pcs.
6. Lamborghini - 5 pcs.
7. Aston Martin- 3 pcs.
More than half of the cars sold were sold in Moscow - 64 units, another 14 - in the Moscow region, and St. Petersburg accounted for 11 cars. In Primorye, three people became owners of the Luxury segment, two each went to the Kaliningrad, Kemerovo, Novosibirsk, Sverdlovsk, Tver and Yaroslavl regions, and one car each went to 19 constituent entities of the Russian Federation.
Based on sales results for the five months of 2018, statistics remain negative, even taking into account the fact that growth was recorded in May. In January May 2018, 607 cars were sold, which is 2% less than last year for the same period.
Moscow, June 7 - "Vesti.Ekonomika". The Association of European Businesses (AEB), which maintains statistics on sales of new cars and light commercial vehicles in the Russian Federation, reported on Wednesday an 18% increase in sales in May 2018.
According to data from the AEB Automobile Manufacturers Committee, 147.5 thousand cars were purchased in May (-3% compared to April). At the end of five months of 2018, the Russian car market increased by 20% to 692.9 thousand units.
Jörg Schreiber, Chairman of the AEB Automobile Manufacturers Committee, comments: " In May Russian automobile market continued its strong recovery with an 18% improvement over the same month last year.
Total sales growth in the first five months of this year is at 20%, a significant improvement on the 5% growth seen in 2017.
This encouraging trend reflects the positive dynamics in retail as a whole and is accompanied by a steady increase in consumer confidence.
Car sales have particularly benefited in recent weeks from a weaker ruble, prompting buyers not to delay purchasing a car. It remains to be seen whether this factor will have the opposite effect on future behavior retail sales and to what extent."
Almost all brands were included in the May top 10 positive dynamics. The exception was Ford, which lost 6% last year.
The best dynamics Hyundai showed: demand increased by a third – to almost 16 thousand cars.
Kia and Volkswagen also added more than a quarter, whose volumes increased by 29% and 27%, respectively.
In turn, Skoda found 20% more buyers than a year earlier.
The market leader, AvtoVAZ, was able to sell 28.7 thousand Lada cars, up 14% from the results of May 2017.
Renault also showed double-digit growth in the top ten (+11%).
In the top 10, Honda rose highest in terms of dynamics, its sales volume increased by almost 8.5 times.
Genesis (+231%) and Mitsubishi (+141%) also recorded triple-digit increases.
Among other brands, Subaru (+63%), Peugeot (+54%), Smart (+48%), Mazda (+43%), Jeep (+43%) and UAZ (+40%) demonstrate brisk growth.
In the camp Chinese brands the leaders in this indicator are FAW (+279%), DFM (+200%), Zotye (+73%) and Haval (+65%).
The weakest results are for SsangYong (-64%), Ravon (-58%), Brilliance (-43%) and Datsun (-29%).
As Vesti.Ekonomika previously reported, in 2017, after four years of decline, sales of new passenger cars and light commercial vehicles (LCVs) in Russia increased by 11.9% (by 170 thousand vehicles) to 1.596 million. Sales of crossovers grew almost 2 times faster.
Russian market passenger cars in 2018 will continue to grow for the second year in a row: sales will increase by 11%, according to a PWC study. The market will confidently grow by 8% on average in the next 5 years, and sales will exceed 2 trillion rubles. and 2 million cars, experts predict.
Volume of the passenger car market in Russian Federation in 2012 reached a record in history Russian automobile industry- 2.8 million units, and in 2017 only 1.51 million units were sold.
“The volume of the passenger car market in 2020 will be 1.72 million units, in 2025 - 2.23 million units, which is less than the historical maximum value of 2012,” notes the approved development strategy automotive industry Russian Federation until 2025
Below we present the 20 best-selling cars in May 2018 in Russia
Brand | May 2018, sales | May 2017, sales | % growth over the year |
Lada | 28 654 | 25 051 | 14% |
KIA | 19 561 | 15 121 | 29% |
Hyundai | 15 859 | 11 955 | 33% |
Renault | 12 128 | 10 917 | 11% |
Volkswagen | 9 025 | 7 118 | 27% |
Toyota | 8 616 | 7 898 | 9% |
Skoda | 5 973 | 4 985 | 20% |
Nissan | 5 941 | 5 766 | 3% |
GAS | 4 675 | 4 370 | 7% |
Ford | 3 701 | 3 921 | -6% |
UAZ | 3 630 | 2 586 | 40% |
Mitsubishi | 3 561 | 1 476 | 141% |
Mercedes-Benz | 3 234 | 3 065 | 6% |
BMW | 2 917 | 2 350 | 24% |
Mazda | 2 536 | 1 778 | 43% |
Chevrolet | 2 373 | 2 486 | -5% |
Lexus | 2 080 | 1 766 | 18% |
Lifan | 1 327 | 1 273 | 4% |
Audi | 1 318 | 1 553 | -15% |
Datsun | 1 034 | 1 461 | -29% |
According to statistics from the Association of European Businesses AEB in June 2019, 151 thousand new passenger cars and light commercial vehicles were sold in Russia, which is 3.3% less than in June 2018 and 9.9% more than the previous month
The best-selling cars in Russia - statistics for June 2019. Following Lada, which traditionally ranks first, which sold 31 thousand cars (-2.0%), were: KIA - 19 thousand (-2.6%), Hyundai - 16 thousand (-0.6%) and Renault - 12 thousand (-12.0%).
The top three groups by concern look like this: Avtovaz-Renault-Nissan, Hyundai-KIA Group, VW Group.
According to the dynamics of large manufacturers Most brands have gone into the red. Ford has the biggest progress - +42.8%, this is due to the sale of cars, due to the company leaving Russian market. Among the laggards is Chevrolet - -27.8%.
From model range at the first place Lada Granta- 12 thousand sales (+26.4%), followed by Lada Vesta- 9 thousand (-9.1%) and KIA Rio- 8 thousand (-6.0%).
In total, 629 thousand cars were sold over 6 months, which is 2.4% less than for the same period in 2018.
Following Lada, which sold 174 thousand cars (+2.5%), are KIA - 112 thousand (+0.4%), Hyundai - 88 thousand (+1.1%) and Renault - 64 thousand. (-9.1%).
Among the models the leaders are: Lada Granta - 64 thousand (+40.1%), Lada Vesta - 56 thousand (+12.4%) and KIA Rio - 47 thousand (-8.0%).
The most popular cars among Muscovites for March : KIA Rio - 844 units (-32%), Volkswagen Polo - 753(+10%), Hyundai Creta - 670 (-5%), Hyundai Solaris - 634 (-39%), Nissan Qashqai - 612 (+83%), Toyota Camry - 605 (+15%), Volkswagen Tiguan - 574 (-3%), Skoda Octavia - 566 (-1%), Renault Captur - 564 (+104%), Skoda Rapid- 521 (-5%). Total sales in March amounted to 19 thousand.
Preferences of residents of St. Petersburg in March (see current data later): Volkswagen Polo - 469 units (-2%), Hyundai Solaris - 458 (-5%), KIA Rio - 434 (-7%), Lada Vesta -433 (+59%), Hyundai Creta - 389 (-10% ), Volkswagen Tiguan - 345 (+25%), Mitsubishi Outlander- 296 (-5%), Skoda Rapid -260 (+8%), Renault Duster- 250 (+38%), Lada Largusr - 232 (-6%). Total sales amounted to 9.6 thousand.
Comments from Jörg Schreiber, Chairman of the AEB Automobile Manufacturers Committee: "After 6 months of 2019, we see a market that has decreased by 2.4% compared to last year, and the second quarter was more difficult than the first. Market expectations for the second half of the year are no better. It is clear that the market growth in 2019 , is no longer a realistic scenario. Even with some positive trend in the second half of the year, the best that could be hoped for is a repeat of last year’s sales result.”
In the used car market, according to the analytical company Avtostat, resales in May (see current data later) amounted to 428 thousand cars, which is -12.0% less than May 2018. In just 5 months the figures are 2.0 million and -0.7%, respectively.
About cars and prices - the latest news.- In the first year, 3% of car owners part with their car, in the second - 8%, in the third - 10%. As a result, 21% of car owners change their cars within the first three years of operation.
Ages between 3 and 5 years account for 32% of vehicle sales purchased new. As a result, by the sixth year of operation, 47% of cars remain in the ownership of the first owners.
Further, the sales process slows down: the sixth year - 9%, the seventh - 7%, the eighth and ninth - 5% each, the tenth - 4%. After 10 years, only every sixth (17%) Russian remains faithful to his car. - During the first quarter, 84 thousand new passenger cars were sold in Russia domestic brands in the amount of 55.4 billion rubles. Moreover, 94% of this amount came from Lada cars- 52 billion rubles, another 3.4 billion rubles were spent on UAZ vehicles.
At the same time, 503 billion rubles were spent on the purchase of foreign cars. 70 billion rubles of which were invested in the purchase Kia models, 55 - in Toyota, 50 billion - in Hyundai. - AvtoVAZ decided to stop supplies Lada cars to Europe. The company emphasized that it did not consider Europe as a priority region, placing its main emphasis on the CIS countries, Latin America and the Middle East.
Sales of new passenger car brands in Russia in June 2019
1 | Lada | 30768 | 31404 | -2,0 | Lada | 174186 | 169884 | 2,5 |
2 | KIA | 19343 | 19861 | -2,6 | KIA | 111605 | 111214 | 0,4 |
3 | Hyundai | 16331 | 16422 | -0,6 | Hyundai | 88026 | 87035 | 1,1 |
4 | Renault* | 11944 | 13567 | -12,0 | Renault* | 64431 | 70844 | -9,1 |
5 | VW | 9441 | 8934 | 5,7 | VW | 49771 | 48158 | 3,3 |
6 | Toyota | 8548 | 9117 | -6,2 | Toyota | 46502 | 47094 | -1,3 |
7 | Skoda | 7054 | 7144 | -1,3 | Skoda | 39828 | 36339 | 9,6 |
8 | Ford* | 6146 | 4305 | 42,8 | Nissan* | 31339 | 37037 | -15,4 |
9 | Nissan* | 5450 | 7392 | -26,3 | GAZ com. auto* | 25960 | 27095 | -4,2 |
10 | GAZ com. auto* | 4796 | 5355 | -10,4 | Ford* | 21027 | 25665 | -18,1 |
11 | BMW | 3610 | 3135 | 15,2 | BMW | 19845 | 16989 | 16,8 |
12 | Mercedes-Benz | 3475 | 3315 | 4,8 | Mitsubishi | 19218 | 20103 | -4,4 |
13 | UAZ* | 3140 | 3122 | 0,6 | Mercedes-Benz | 18969 | 18504 | 2,5 |
14 | Mitsubishi | 2503 | 3279 | -23,7 | UAZ* | 16790 | 17535 | -4,2 |
15 | Mazda | 2419 | 2624 | -7,8 | Mazda | 13574 | 14262 | -4,8 |
16 | Datsun | 1967 | 1173 | 67,7 | Chevrolet | 11013 | 14527 | -24,2 |
17 | Chevrolet | 1671 | 2316 | -27,8 | Datsun | 10744 | 8572 | 25,3 |
18 | Lexus | 1651 | 2024 | -18,4 | Lexus | 9257 | 11507 | -19,6 |
19 | Audi | 1325 | 1243 | 6,6 | Audi | 7313 | 7374 | -0,8 |
20 | Volvo | 993 | 888 | 11,8 | Geely | 4032 | 1051 | 283,6 |
21 | Geely | 944 | 239 | 295,0 | Land Rover | 3950 | 4437 | -11,0 |
22 | Land Rover | 737 | 819 | -10,0 | Volvo | 3913 | 3132 | 24,9 |
23 | Haval | 725 | 166 | 336,7 | VW com.aut. | 3493 | 3550 | -1,6 |
24 | Subaru | 651 | 657 | -0,9 | Haval | 3492 | 1155 | 202,3 |
25 | VW com.aut. | 648 | 710 | -8,7 | Subaru | 3334 | 3637 | -8,3 |
26 | Porsche | 550 | 482 | 14,1 | Chery | 2767 | 2925 | -5,4 |
27 | Suzuki | 549 | 488 | 12,5 | Suzuki | 2729 | 2369 | 15,2 |
28 | Chery | 514 | 503 | 2,2 | Lifan | 2654 | 7352 | -63,9 |
29 | Peugeot* | 423 | 520 | -18,7 | Porsche | 2634 | 2144 | 22,9 |
30 | Lifan | 349 | 1403 | -75,1 | Peugeot* | 2043 | 2955 | -30,9 |
31 | Infiniti | 321 | 323 | -0,6 | Infiniti | 1903 | 2145 | -11,3 |
32 | Citroën* | 279 | 419 | -33,4 | Citroën* | 1416 | 2145 | -34,0 |
33 | MINI | 233 | 230 | 1,3 | MINI | 1194 | 1102 | 8,3 |
34 | DFM | 174 | 107 | 62,6 | Genesis | 1061 | 678 | 56,5 |
35 | Genesis | 170 | 183 | -7,1 | Zotye | 1004 | 1210 | -17,0 |
36 | Jeep | 154 | 117 | 31,6 | Jeep | 995 | 685 | 45,3 |
37 | Jaguar | 151 | 196 | -23,0 | Honda | 877 | 2187 | -59,9 |
38 | Mercedes com.aut | 145 | 587 | -75,3 | Jaguar | 876 | 1123 | -22,0 |
39 | Honda | 138 | 411 | -66,4 | DFM | 812 | 630 | 28,9 |
40 | Zotye | 116 | 267 | -56,6 | Mercedes com.aut | 748 | 3263 | -77,1 |
41 | Changan | 112 | 141 | -20,6 | Changan | 557 | 703 | -20,8 |
42 | Cadillac | 97 | 102 | -4,9 | FIAT* | 491 | 741 | -33,7 |
43 | FIAT* | 93 | 94 | -1,1 | FAW | 466 | 726 | -35,8 |
44 | FAW | 84 | 151 | -44,4 | smart | 458 | 526 | -12,9 |
45 | Isuzu* | 74 | 67 | 10,4 | Cadillac | 441 | 530 | -16,8 |
46 | smart | 57 | 176 | -67,6 | Isuzu* | 380 | 344 | 10,5 |
47 | Iveco* | 40 | 67 | -40,3 | Hyundai com.aut. | 209 | 156 | 34,0 |
48 | Hyundai com.aut. | 24 | 19 | 26,3 | Iveco* | 155 | 246 | -37,0 |
49 | Brilliance | 24 | 16 | 50,0 | Foton* | 118 | 215 | -45,1 |
50 | Foton* | 20 | 48 | -58,3 | Brilliance | 99 | 83 | 19,3 |
51 | Chrysler | 6 | 7 | -14,3 | Chrysler | 26 | 37 | -29,7 |
52 | HTM | 3 | 13 | -76,9 | HTM | 21 | 41 | -48,8 |
53 | SsangYong | 0 | 3 | - | SsangYong | 4 | 76 | -94,7 |
54 | Ravon | 0 | 0 | - | Ravon | 0 | 5184 | - |
Total | 151180 | 156351 | -3,3 | Total | 828750 | 849221 | -2,4 |
The best-selling new car models in Russia in June 2019
To sort, click on the column header.1 | Lada Granta | 11 609 | 9 182 | 26,4 | Lada Granta | 63 982 | 45 672 | 40,1 |
2 | Lada Vesta | 8 947 | 9 843 | -9,1 | Lada Vesta | 55 784 | 49 635 | 12,4 |
3 | KIA Rio | 8 282 | 8 808 | -6,0 | KIA Rio | 47 431 | 51 558 | -8,0 |
4 | Hyundai Solaris | 6 023 | 6 400 | -5,9 | Hyundai Creta | 34 629 | 33 224 | 4,2 |
5 | Hyundai Creta | 5 955 | 5 768 | 3,2 | Hyundai Solaris | 30 710 | 33 857 | -9,3 |
6 | VW Polo | 5 415 | 5 269 | 2,8 | VW Polo | 27 810 | 26 966 | 3,1 |
7 | Lada Largus | 4 381 | 3 846 | 13,9 | Lada Largus | 20 662 | 20 989 | -1,6 |
8 | Renault Duster | 3 547 | 3 996 | -11,2 | Renault Duster | 18 713 | 21 290 | -12,1 |
9 | VW Tiguan | 3 234 | 2 631 | 22,9 | Skoda Rapid | 16 978 | 16 964 | 0,1 |
10 | Toyota Camry | 3 002 | 3 203 | -6,3 | Renault Logan | 16 396 | 16 119 | 1,7 |
11 | Renault Logan | 2 995 | 3 533 | -15,2 | Toyota Camry | 16 321 | 13 884 | 17,6 |
12 | Skoda Rapid | 2 666 | 3 194 | -16,5 | VW Tiguan | 16 294 | 15 579 | 4,6 |
13 | Renault Captur | 2 649 | 2 664 | -0,6 | KIA Sportage | 15 588 | 16 660 | -6,4 |
14 | Toyota RAV 4 | 2 620 | 2 366 | 10,7 | Lada 4x4 | 15 046 | 15 371 | -2,1 |
15 | Lada XRAY | 2 567 | 2 302 | 11,5 | Renault Sandero | 14 896 | 15 781 | -5,6 |
16 | Renault Sandero | 2 464 | 2 953 | -16,6 | Lada XRAY | 13 729 | 16 388 | -16,2 |
17 | KIA Sportage | 2 367 | 2 956 | -19,9 | Renault Captur | 13 383 | 15 589 | -14,2 |
18 | Lada 4x4 | 2 273 | 2 672 | -14,9 | Toyota RAV 4 | 13 277 | 13 423 | -1,1 |
19 | KIA Optima | 2 190 | 1 535 | 42,7 | KIA Optima | 12 070 | 9 019 | 33,8 |
20 | Skoda Octavia A7 | 2 190 | 2 316 | -5,4 | Skoda Octavia A7 | 11 499 | 11 938 | -3,7 |
21 | Nissan Qashqai | 2 077 | 2 201 | -5,6 | Hyundai Tucson | 11 403 | 10 218 | 11,6 |
22 | ?KODA Kodiaq | 1 996 | 1 293 | 54,4 | Nissan Qashqai | 11 270 | 10 275 | 9,7 |
23 | Hyundai Tucson | 1 958 | 2 317 | -15,5 | Mitsubishi Outland | 10 656 | 11 329 | -5,9 |
24 | KIA Soul | 1 922 | 1 796 | 7,0 | ?KODA Kodiaq | 10 591 | 3 488 | 203,6 |
25 | Ford Kuga | 1 801 | 1 075 | 67,5 | Chevrolet NIVA | 10 549 | 14 203 | -25,7 |
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In this material we will analyze which used cars are sold in our country more often and more expensive than others.
Statistics on sales of used cars allows us to divide cars into 4 categories - by make, model, year of production and prices that sellers ask for cars.
Stamps
According to AUTOSTAT data as of November 2017, the 10 best-selling brands in Russia are:
- Lada;
- Toyota;
- Nissan;
- Hyundai;
- Chevrolet;
- Ford;
- Volkswagen;
- Renault;
- Mitsubishi.
The Russian auto industry traditionally leads the ranking of sales of used cars - our cars are much more cheaper than foreign cars and easier to maintain. In 2017, our compatriots sold and bought 1.4 million VAZ cars.
Half a million Toyotas also found new owners. Japanese brand It occupies second place in the rating for good reason - sales are growing, and boring models are being replaced by restylings.
Third place - Nissan. In 2017, our compatriots sold and bought a quarter of a million cars of the Japanese brand.
Models
If you are planning to sell Ford Focus II, rest assured: the machine will find buyer quickly. In the top ten best-selling cars by model today:
- LADA 2114;
- LADA 2107;
- Ford Focus;
- LADA 2110;
- LADA 2170 (“Priora”);
- LADA 4X4;
- Toyota Corolla;
- LADA 2112;
- LADA 2115;
- Hyundai Solaris.
Among Russian models Today, the “fourteenth” is more often sold - 400 thousand cars, the “seven” - 280 and the “ten”, of which the Russians sold 225 thousand units.
Focus has obvious leadership among foreign cars - 125 thousand cars were resold this year. Next comes the Corolla - 100 thousand cars went under the hammer. Solaris took third place in sales - 70 thousand cars were sold on the secondary market.
Age
Statistics on the sale of used cars by year of production are divided into 4 categories:
- 8 years and older;
- 6-7 years;
- 4-5 years;
- 3 years and younger.
40% of used cars sold are 8 years and older. The most popular cars now are from 2007-2009. The 2008 Corolla is most often sold.
Cars produced in 2012-2013 are slightly less popular. They take up a quarter of all cars sold. The undisputed leader is Focus 2012.
Next come cars produced in 2010-2011, the most popular of which is the 2011 Solaris.
Owners are still reluctant to display cars made in 2014 or younger. However, there are already announcements. The leader is the same Solaris, but from 2014.
Prices
Statistics on sales of used cars in Russia are also monitored by prices and their relationship with mileage.
The most popular range is from 300 to 600 thousand rubles. This is 36% of all sales on secondary market cars
The next most popular are cars costing up to 300 thousand rubles, for example, the domestic “Grant” 2013.
Then there are cars for which the owner asks from 1 to 1.5 million rubles. Best car for this money - Camry 2012.
The least popular are used cars priced over 1.5 million rubles. The 2008 Land Cruiser is in the lead here.
Car history
Whatever the statistics say, check the clean history of the car you are selling. This also determines how quickly the car goes under the hammer.
You can find out whether the car was in an accident while it was being repaired, and how old it really is, using the Autocode service. The service will check the car in 5 minutes, you just need to know the state number or VIN. By running the scan, you will also learn:
- mileage history;
- repair work;
- PTS and OSAGO data;
- information about pledge, loan, arrest;
- history of fines;
- information about working in a taxi;
- customs history;
- information about maintenance.
Car in in perfect order- there is every chance of selling it for good money. But if the check shows that the car’s mileage is incorrect, fines are imposed or it fails technical inspection, be prepared to correct the situation or at least make a discount. After all, the buyer can also check the car before meeting you.
If you are a professional car reseller, check out our special offer.
A country | December | January | February | March | April | May | |
---|---|---|---|---|---|---|---|
1 | China | 2 661 465 | 2 367 278 | 1 481 602 | 2 520 013 | 1 980 497 | 1 912 565 |
2 | USA | 1 687 605 | 1 171 356 | 1 301 921 | 1 652 738 | 1 377 888 | 1 636 925 |
3 | Japan | 387 101 | 407 787 | 479 192 | 640 409 | 378 419 | 395 815 |
4 | India | 314 676 | 367 716 | 359 720 | 400 836 | 316 221 | 308 194 |
5 | Germany | 263 308 | 291 475 | 294 580 | 377 466 | 340 603 | 366 449 |
6 | Great Britain | 170 122 | 183 607 | 96 701 | 525 312 | 186 246 | 213 482 |
7 | France | 211 070 | 194 693 | 214 308 | 278 116 | 236 147 | 240 968 |
8 | Brazil | 234 557 | 199 697 | 198 647 | 209 161 | 231 939 | 245 466 |
9 | Canada | 119 261 | 112 334 | 124 787 | 187 358 | 186 068 | 207 215 |
10 | Italy | 143 692 | 177 481 | 193 324 | 210 852 | 190 078 | 0 |
How do we generate new car sales statistics?
- Associations European Business(AEB). This non-profit organization unites more than 630 car production concerns located in Russia and the European Union.
- ACEA (Associations European manufacturers cars). She promotes the interests of 15 largest companies, which specialize in the production of vehicles. Therefore, auto sales statistics cover passenger cars and truck models.
- Weekly newspaper Automotive News and website GoodCarBadCar. They publish data from the American continent. Thanks to them, you will receive reliable information about car market trends in the USA, Canada and other countries.
Careful analysis of information allows you to draw up implementation schedules various brands machines in many countries, compare the successes of companies over a selected period of time and determine the leader according to consumer demand.
Auto sales statistics - food for thought
Popularity vehicle among the general population indicates its reliability, optimal price/quality ratio, practicality and other characteristics. Therefore, the rating we presented is a reflection of the demand a certain model and customer trust in the brand.
Car sales statistics can help in choosing a vehicle. Wanting to change " iron horse", study the price dynamics for the brand you like and make the right decision. Visit the VERcity portal to stay informed latest changes consumer demand and track the success of a Russian or foreign brand for free.