Promotions for the purchase of a new car. There will be no New Year's discounts: dealers decided to make extra money. Is it worth buying a car before the New Year?

For many years, the largest Russian auto holding Major Auto provides a range of services at the level of the most famous Western European dealer centers. Therefore, many experienced consumers seek to buy a car in Moscow and the Moscow region at our company’s car dealerships. Major Auto's most important competitive advantage is its well-formed brand portfolio, which includes all popular domestic, European, American, Japanese and Korean brands.

Active direct cooperation with renowned manufacturers allows us to offer optimal configurations and prices, develop special offers for cars that are especially beneficial for customers, and also guarantee the opportunity to purchase rare, limited-edition copies.

All Moscow car dealerships from the official Major Auto dealer ensure compliance with the highest professional standards and offer exceptional quality service. Thanks to the implementation of this approach, the holding managed to gain the authority of the absolute market leader and an impeccable reputation as a reliable partner.

New foreign cars in Moscow

The Major Auto holding organized the sale of new foreign cars in Moscow. All the latest modifications of cars of popular brands appear, first of all, on our specialized sites.

Presented in our showrooms the lineup includes perfectly crafted basic options, characterized by amazing quality engineering solutions. We will help you purchase any vehicle even in an “advanced” configuration, which has a unique technical and design design. Our customers have the opportunity to become owners of high-quality hybrid versions cars that are particularly economical.

Customers looking to buy new a car in Moscow inexpensively, we invite you to familiarize yourself with the information posted on our website about the models offered, set prices and available bonuses.

Buy a car in Moscow

The Major Auto holding has serious many years of experience in the secondary car market. During the pre-sales preparation process, all cars undergo in-depth testing using computer equipment.

We sell used models on the basis of disclosing the entire legal and technical history to clients. This allows you to make only informed purchases based on comprehensive information about the condition of the car. Thanks to well-organized work, we guarantee the opportunity to purchase high-quality, impeccable performance characteristics vehicle on a very modest budget.

Services of auto holding company Major Auto

The activities of the Major Auto auto holding are based on a careful assessment of consumer preferences and the application of advanced service methods. This approach is the key to our clients receiving a range of services of reference quality, including:

  • the possibility of purchasing a car on credit using especially attractive banking products;
  • CASCO and MTPL insurance on the most favorable terms in the region;
  • joining the “cars for leasing” program;
  • prompt ordering of parts and accessories (spare parts for foreign cars);
  • servicing the purchased vehicle in an upscale service center;
  • efficient car repair;
  • professional car painting with provision computer selection paints;
  • carrying out maintenance using cutting-edge technologies and equipment;
  • receiving discounts on purchases additional equipment and subsequent maintenance;
  • purchasing a new one motor vehicle By TRADE system IN (with the organization of price offset old car);
  • ordering individual configurations;
  • performance state registration purchased model free of charge;
  • the possibility of obtaining technical support on regional highways.

We invite you to visit the car dealerships of the Major Auto holding! Our specialists will provide effective consulting support and help you choose the vehicle model that best suits your practical needs.

When it comes to buying a car, timing is everything. But the formula for figuring out the perfect time to make a purchase is quite complicated. If you want to buy a car from a dealership, keep the statistics in mind.

Beginning of the week

Most consumers go to salons on weekends. You should avoid crowds of customers, in which case you can talk to the dealer about additional discounts without rushing.

End of the day

At the end of the day, salespeople are eager to deliver on their sales plan and may not want to waste time negotiating the sale. Keep in mind that this time is suitable for concluding a transaction with the selected car, and not for inspection and selection. Ending the workday can save time and money.

End of month or quarter

Dealers must meet monthly and quarterly sales targets to receive a certain bonus level. Thus, the end of the month or quarter will be good time go to car dealerships. If you're lucky, you can get real discounts on cars. The issue price ranges from 5 to 10%.

End of calendar year

As the new calendar year approaches, dealers are scrambling to meet sales quotas. Plus, they're trying to get big holiday bonuses. All this is ideal with a discount, the value of which sometimes reaches 20%.

The catch of proposals

Dealers very often use tactics to pressure buyers by offering discounts on cars. However, this approach has changed a little with the advent of the Internet with its price transparency. However, experienced dealers rely on some clever sales tactics to try anyway.

The main goal of a dealer who uses this tactic is to lure customers into the showroom. They will do and say almost anything to get you to physically walk into that brand's dealership. And once you get inside, they will pressure you until you agree to buy the car.

The video lists the main types of fraud when buying a new car:

Common tactics used by dealers include:

  • various baits;
  • a change of several sellers who will try to negotiate with you;
  • deposit offers;
  • beautiful advertising, huge banners, design balloons And so on.

If you really want to buy a car and don’t want to suffer financially, which is what dealers use in their work. When planning a trip to the salon, do not forget about some nuances that will help you save your money.

We're late

You saw an advertisement that in one of the showrooms there is a car for which a very low price, significantly lower than that of competitors. You go there, arrive, and - oh horror! - literally 5 minutes ago it was sold. A mixture of disappointment and anticipation whets the client's appetite. And then the dealer offers similar car, however, the price is much higher than you expected.

Moral of the story: If an offer looks too good to be true, think twice.

Expected car

You've probably seen it in an advertisement, you're waiting for it to be released, you go to the salon, where they tell you that you have to wait three months. And in order not to lose the client, the dealer announces that one of them is already on the way! When you mentally get into the car, you pay a deposit. However, you are soon informed that, unfortunately, the waiting period has been extended by a month. A week later, you receive a call in which the dealer informs you that the delivery of the car will be delayed for another month or two. Such entrepreneurship benefits the car dealership itself, not you. After all, time passes and if you decide to change dealers, you will again have to go back to the end of the line and wait again. So you reluctantly agree to wait for the car...

Moral of the story: If the dealer does not have the vehicle in stock, the delivery time for all dealers will be almost the same. Therefore, it is worth comparing prices.

Demonstration car

The dealer offers you to buy a demo car that has a measly 2000 km on the clock. You agree that practically new car, and the price may be slightly reduced. However, before you make a deal, remember that such cars are used in. That is, this means that two hundred people have already passed through the machine using it maximum possibilities. Let's put it simply, this car has a difficult history.

Moral of the story: Compare show car and new car prices and make an informed decision.

Every car salesman is eager to have you as a customer, many of them will try to sell you packages or trick you into paying more and will offer what is profitable for them. You could sit back and end up paying more. Or you can fight back and bargain for a decent discount. All in your hands.

If bargaining when buying a used car does not raise any questions for anyone and absolutely everyone bargains, then when buying a new car at car dealerships, as a rule, if they try to reduce the price, then it is very modestly and not persistently:

Is it cheaper?

It can't be cheaper! And so this price is already at a discount of 200 thousand, and you still want...

It seems that when buying a new car at a price of 1-1.5 million, additionally demanding a discount of 30-50 or 100 thousand is not respectable...

But if they are offered to you, who will refuse them? 

Preface.
December 2013.
I mentioned to a friend what I wanted to buy. new car AUDI Q3 and had already decided on both the car and the interior, he asked:

Did you try to bring down the price?

Yes, but they didn’t discount anything - and so it’s the end of the year, and so there are discounts on them, etc. and so on.

Yes, this is not the way to beat prices out of salons! I worked there for 5 years and I can say that at the end of the year, almost all salons do not fulfill the sales plan. And with the right approach, you can bend them by another 50-100 thousand.

1. I arrived at the salon on the V. highway, where I decided on a car. I asked to look at the equipment of the selected car again and print it out with the price - 1,350,000 rubles. and put it neatly in his bag.

Me: - Thank you. Goodbye!

The manager was somehow puzzled: - Have you made a decision to buy? Or will you think again?

Me: - I’ve made the decision to buy, but I’m not happy with your price. Now I’m going to the salon on L. Highway, they promised to sell it cheaper...

With these words, I left the manager, who, as soon as I began to leave, quickly rushed to his boss.

BECAUSE SIMPLE MANAGERS ARE NOT GIVEN THE AUTHORITY TO PROVIDE DISCOUNTS!

AND HE MUST COORDINATE ANY UNAUTHORIZED ACTION WITH HIS SUPERVISOR.

2. Arriving at the salon on L. Highway, I found out that they had an AUDI Q3 in the configuration I needed or a similar one. Found a similar one. With sports steering wheel and seats. Price 1,410,000 rub. We print out the package and price.

I take out my printout from the salon with V. Shosse, where, allegedly by the manager, the price of 1,350,000 rubles is crossed out with a pen. and the price is written 1,300,000 rubles. and after comparing them, I hand the manager their competitor’s offer.

The manager takes the printout and studies it carefully. Asks when are you ready to buy a car? And he goes off to his boss.

About ten minutes later he comes out with an offer on his printout - 1,320,000 rubles.

Unfortunately, this is the lowest price we can offer.

Thank you, I'll think about it and call.

As I leave, I notice the weight of responsibility on my shoulders. simple managers to fulfill sales plans.

It’s the end of the year, car dealerships are inundated with cars that buyers don’t need as much as sellers...

3. The third salon is next to the D. highway.

Which AUDI equipment Q3 is in stock? Can I see this set? (in my opinion, the same as on V. Highway) How much does it cost? RUB 1,370,000? Please print...

In front of the manager, I take two printouts out of my bag and, placing them next to me, carefully study the three options. I don’t look up at the manager, although I physically feel his anxiety and nervousness... (oh, this crisis, oh, this plan...).

Look! For the same equipment as yours, your friends from V. Highway give 1,300,000 rubles. For additional sports steering wheel and sports seats friends from L. Highway give 1,320,000 rubles. In principle, I don’t need them. I am a real buyer who is ready to buy this car now. What can you offer?

The manager takes three printouts and goes to his boss.

Five minutes…

Ten minutes…

FIFTEEN MINUTES…

They're going together!

Good afternoon (Says hello to the boss) When are you ready to buy a car?

As soon as I decide on the price...

The maximum we can give for an AUDI Q3 in this configuration is RUR 1,290,000.

I left a deposit of 10,000 rubles. in the showroom on V. Highway... Because of this amount, I will not waste my time and nerves on returning the deposit... It’s easier for me to buy from them...

Minute pause...

Chief: - Okay! 1,280,000 rub. Are you ready to sign the contract now?

Me: - Yes! (Y-E-E-E-E-E-E-S-SSS!) Where is your credit department? (I decided to take out a car loan).

Two days of travel (although it was possible to travel around everyone in a day). And saved 70,000 rubles!

Yes, that's not all!

When I came to sign loan agreement, it turned out that the bank changed the loan term without my knowledge - from 36 months. Up to 48! My outrage knew no bounds! I (in all seriousness) wanted to send both the bank and the car dealership itself!

The excited manager, also worried about the failure of the deal, offered me free maintenance for 10,000 km (about 14,000 rubles) and mats as a gift.

After thinking, I signed the loan agreement. I bought a car at a price of RUR 1,280,000. with free maintenance and mats.

In order not to take out an additional 12 months of credit, I deposited about 70,000 rubles the next day. with a reduction in the loan term to 36 months.

1. Car dealerships do not make money on car sales! They earn bonuses for fulfilling sales plans and providing additional services! Therefore, they can almost always reduce the price!

2. What more salons you visit, the more favorable the offer you can get for yourself.

3. When buying a car (ESPECIALLY ON THE DAY OF ISSUE), do not walk around the car dealership and in front of the manager with a smile on your face! Walk around irritated, sullen - show your dissatisfaction and not wanting to buy this car, find fault with everything - you burned yourself with coffee, you wait a long time, the toilet does not work, etc. Let them soften your mood with gifts (tires, mats, maintenance, etc.).

4. If you want to buy a car using the trade-in system! Your old car– an additional tool for obtaining a discount. They will buy it at trade-in for 5-10 thousand rubles more. if you buy a new car from them.

Car dealerships of the AutoHermes company offer to your attention big choice new cars at prices affordable to everyone! Before you is a wide model KIA series, Suzuki, LADA, Lifan, UAZ, Hyundai and other brands. Buy Cars We can accommodate buyers with any budget. We provide individual conditions and favorable prices, which you can clarify by phone or on the website.

"AutoHermes" official representative eight automakers, offers to buy a new car in Moscow. Dealer status allows us to offer profitable programs and provide warranty service.

2 minutes - and you will select a car according to cost and equipment

IN dealership"AutoHermes" you can easily find how inexpensive car, and business class models. The site has a simple and convenient search form. After spending a couple of minutes filling it out, you will quickly select the best option.

Specify the make, price, engine size, select other parameters - and you will see only those cars that meet your requirements. If you don’t want to limit yourself in your choice, you can sort the offers by:

  • price;
  • configurations;
  • salon
  • year.

When buying a car, everyone wants to receive pleasant bonuses in the form of discounts, free maintenance and additional bells and whistles. Official dealers They provide such services more often, but in used car dealerships you can also buy cars for favorable conditions. Unfortunately, only a few know how to get maximum discount in a car showroom, and therefore buyers often make erroneous conclusions, focusing only on advertising videos.

The most successful seasons

Based on comparative analysis the largest and most well-known networks of car dealers, we can conclude that the most favorable offers for purchasing cars appear from them in the winter and summer periods. This is not due to holidays or the vacation season, but to a drop in sales during this time. To maintain sales and meet appropriate seasonal and annual targets, dealers may set maximum bonuses during these periods.

The most successful season is the end of the calendar year, i.e. Start winter period. This is a time when car dealerships are looking to sell off their current inventory of vehicles so that they have room to deliver new models in the new year. No less important role The fulfillment of the annual sales plan plays a role here. If its implementation is delayed, the car dealership sets up lucrative offers to “check the box.” If the plan, on the contrary, is exceeded, the supplier may reduce prices or provide bonuses to dealers, resulting in lower prices for ordinary buyers. The same system applies at the beginning of each year. Even if the showroom already has new models, there may be a big discount on older ones, which will make the purchase a very good deal. If it is not important for a person to ride new version car model or an old one, then you can come for the pre-restyling generation shortly before the release of the updated car.

Finding out a lower price

It is better to start choosing and searching for a new car several months before the actual purchase. This way there will be a greater chance that you will be able to buy a car at a lower cost.

After the make and model have been chosen, it is worth visiting several car dealerships or at least their websites to understand what the situation is with prices for this moment, and whether there will be discounts or bonuses in the near future. This is due to the fact that cars of the same brand and with the same configuration can differ significantly in price, because In one car dealership, the sales plan may be fulfilled evenly, while in another there may be problems with sales and, as a result, discounts.

We recommend sending an email to the car dealership with a request to inform you about all ongoing and planned promotions with bonuses and discounts. Some car dealerships allow you to subscribe to such messages through their official website.

Bargain

The biggest discounts are often on the most expensive models. In addition, as mentioned above, the appearance of a new version a certain model can significantly reduce the cost of the previous generation. But it is worth understanding that the most popular models, for example, crossovers receive a very slight price reduction.

In addition, the opposite situation may arise in which a car dealer offers a new generation car for sale, but with a certain benefit to attract buyers, which will be advertised in numerous advertisements. But don't delude yourself. First, you need to check how much a car costs in other dealerships, because it is likely that the price will be the same or even lower. Secondly, you need to find out the original cost and conditions for the discount. Sometimes auction cars are offered with a certain configuration, color, payment method, etc.

Waiting for discounts

In order not to make a mistake when buying a car, you need to have an idea of ​​what kind of bonuses you can expect from dealers.


Recycling and Trade-in program

You can get a discount on a car through a recycling program or. The recycling program involves handing over the car for recycling and paying for the process (about 3,000 rubles), in return the owner receives a discount on a new car, which can reach 30%. What discount you can get depends on the condition, make, and age of the old car. It’s the same story with Trade-in, only the car is assessed from the point of view of subsequent resale, which requires pre-sale preparation and, of course, financial investments, so the discount will be less than in the case of recycling. But not every car can be scrapped or exchanged via Trade-in. The list of such cars can be found on the Internet or at a specific car dealership.

Discounts at used car dealerships

At a used car dealership, you can only get a discount by agreement with the owner of the car or with the administration of the dealership if the car has been purchased. You can also reduce the price if you inspect the car and find defects, or if the car dealership has bonus programs. The presence of defects can significantly reduce the value of a car, but you hardly want to buy a car with a large number of points requiring repairs.