Cherry Cars Rus CJSC informs about the launch of Russian production carsChery. at the facilities of the building "Derveis" in Cherkessk.In September from the plant conveyor 300 commercial cars bonus 3 sedans and Tiggo crossover 5. CarsChery. Russian assembly has already enrolled in the dealer network of the brand.

In July 2014, Chery announced the start of the project for the production of cars in Russia. At a press conference, President Chery Automobile Yin Tunyo said that the release of the first commercial cars is scheduled for September.

In October, it is planned to increase the release of Chery cars up to 2400 pieces (the overall design capacity of the assembly conveyor - 3000 cars per month). Most of the production will have to quickly winning the popularity of the Chery Tiggo crossover 5. The demand for this car has exceeded expectations, the number of orders for the two months, which have passed since the sale ads exceeded 5,000.

Chery Bonus 3 (factory index A19) and Chery Tiggo 5 (T21) are included in the AMBITION LINE line. Cars of this series are the embodiment of the company's new strategy aimed at introducing innovative solutions, modern technologies that improve product quality and ensuring a high level of safety and comfort. The new models have a guarantee of 5 years or 150 thousand km of mileage.

The choice of "Derway" as a Cryy Automobile Assembly Partner explains high quality standards and production culture. " Derveis "is on the best Development stage. I am confident in the selected partners"President Chery Automobile Yin Tunyao said in July during his visit to Moscow.

As part of cooperation, Chery provided partner unique equipment needed for the most expensive part of the car assembly process - body welding. In the future, Chery plans to bring the level of localization of the production of a number of parts, nodes and units to 50%, as well as open a joint engineering center.

It is planned that in the coming year, cars collected in Cherkessk will ensure the needs of the Russian market. In the future, it is possible to expand the geography of sales of CHERY car assembly in the territory of the Customs Union.

"With the launch of our own production brandChery. it turns out in Russia to a qualitatively new level of its development. This step confirms thatChery. Came to the market seriously and for a long time. The company considers the Russian market among the priority. We build a high-quality dealer network, we try to respond more flexibly to the wishes of our customers. In recent yearsChery. i did a lot to improve product quality and service standards, dealer network development, actively promoting the brand on the market. The launch of production is a logical continuation of the serious work of our team. We believe in a brilliant future brandChery. in Russia, no matter how difficult there are current market realities"," Said Gennady Pavlov, General Director of Cherry Cars Rus.

Chery Automobile Co., Ltd. was founded in 1997 at the initiative of the city hall of the city of Huhu by the Chinese province Anhui, five state companies and holdings of this province were shareholders. Until now, 90% of the shares belong to the state.

The first production base was the acquired equipment of the European Ford Plant. And on December 18, 1999, the first car of Chery brand came up from the conveyor, and less than ten years, August 22, 2007, was released a millionth.

New Time Technology

Chery Automobile includes 6 automotive plants and 11 assembly production worldwide. The company also created a laboratory for holding own R & D and testing, together with the American company MTS Systems, the world leader in car testing. MTS Systems products and research are used by companies such as Mercedes-Benz, General Motors, Ford, Volkswagen, Boeing and Airbus.

The project implies not only the search and application of the best engineering and production development and testing programs of automotive components, but also training personnel. All this allows Chery to hold the leading position in China to export cars.

Perfection in details

Development is impossible in isolation, Chery management perfectly understands this and pays special attention to partner projects. Improving the quality and workflows promotes cooperation with American companies Quantum and Chrysler, and with the Italian company Fiat. Technological solutions are improved by partnership with well-known design firms: British Lotus Engineering, famous for the production of sports and racing machines, and Japanese Mitsubishi Automotive Engineering. Breakthrough in the design and comfort of many models was the result of collaboration with Designer BERTONE and PinInfarina Bureau from Italy. These companies worked with reference for the automotive market brands: Ferrari, Lamborghini, Maserati and many others.

Team designers

Each car born in Chery is the work of the design team of the brand. Jams Hope and Khakan Sarajoglu, which gathered the team of automotive experts from around the world and united their common goal: show the essence of the Chinese automotive industry.

To achieve this goal, Hope and Sarajoglu have developed a working system, which is based on four basic principles - proportions, branding, design and quality. Each of these principles has an important effect. From Chinese culture, which goes beyond communication with the brand and is looking for a deep understanding of what people are looking for people in understanding the car, in order to assign, through the design, cultural background and market trends, seeking to create models of international standards.

Concept Ant 3.0

The concept is a Chery response to congestion problems and environmental pollution in large cities. Initially introduced in 2012, the concept is continuously improved, becoming closer and closer to the serial model. The car has a motor with a zero emission and power supply from the wireless charging system, as well as online telemetry. At the end of 2014, Chery introduced the world strategic alliance, signing with Yongche Inc. (specializing in the creation of a platform for signing Internet services) and Pateo Corporation (a company that has successfully developed technology for autonomous vehicles) partnership agreement. The task of the Alliance consists in creating an intellectual vehicle from the concept, which will complement the ranks of environmentally friendly public transport in large cities.

proportions

Chery focuses on the golden proportion. Solid lines, dynamic and symmetrical, but at the same time energetic and elegant, create the impression that the Chery models are always ready for launch. The design of continuous side lines, emphasizing the silhouette of each model, are harmoniously combined with the dire view of the front. So the effect of horizontal lines is achieved by an ideal proportion and a unique appearance.

branding

Each recognized brand is born with distinctive DNA. In Chery DNA comes from elements of Chinese culture and its impact on international design, throughout history. In addition, the project works Chery seek to provide general features in each model, their integration into the family of products with their own spirit and character. For this, the brand is working on two conceptual models: Betha - for a sedan and a model for SUV options. Both models have constructive elements that seek to emphasize the beauty inherent in Chinese culture. Obviously, it will be various products that will form a range of Cery models until 2021.

Cery TX Concept

The winner in the nomination "Best Care Care" nomination at the 2013 Geneva Motor Show, as well as AUTO AWARD DESIGN 2012 Awards. This is the beginning of a new generation of brand products. His lines are inspired by nature and water.

Chery seeks to create not only an impeccable appearance, but also seeks to cause the soul of every car, which expresses the power and wisdom of the Chinese people.

Engines of the ACECO family

There are many values \u200b\u200bof the word ACTECO, it can be understood in three values:

The first value is the designation of engine technological. The first letter "A" refers to the Austrian AVL company, in which they argue that the place of its foundation is the Chinese province Anhui; The second letter "C" means China (China) / Cheri (Chery); The two recent letters "CO" is the English reduction of the word "cooperation" (cooperation, cooperation). Thus, the first meaning of the word ACTECO is an engine from the Austrian AVL company, the location in the Chinese province Anhui and Cooperation as part of Chery Automobile Technology. AVL is one of the leading manufacturers of engines in Europe, and occupies a leading position in Germany, delivering its products to famous German automakers. AVL technologies together with courage and cheery cheese provide ACECO starting point.

aCTECO engine technology complies with world standards of economy and energy saving for environmental protection.

The second value of ACTECO is mainly connected with design and technical characteristics. The letters "TEC" in the middle of the word denote English "technology" (technology); The last three letters (ECO) indicate at the same time efficiency and protection of the environment); The last two letters (CO) is the reduction of the English word "COST / LOW-COST)" (cheap). The second meaning of the word ACTECO means that the engine technology complies with world standards of economy and energy saving for environmental protection. This is one of those products that will help reduce economic (low consumption) and social (level emissions of harmful substances) costs.

ACECO also concentrates on the third value of the first letter "A", which expresses Chery's business philosophy: in the automotive industry (Automobile) are fighting for first place (a). And the first three letters "ACT" (action - action) are of great importance for Chery, because The company develops his own approach in the automotive industry: it does not matter how controversial world - actions speak for themselves.

Chery cars are distributed in very many countries, including the states of the post-Soviet space. The Russian user loves Chery cars, but many facts about them remain unknown, for example, the peculiarities of the production cycle and other points. We undertook to understand this, for which all the facts that are treated with Chery machines have been studied in detail. Chery car production is owned by Chery Automobile Co., Ltd. The date of its foundation falls for 1997. This company is Chinese, it was founded in Anhui Province, namely, in the city of Huhu. Specialization of this manufacturer covers production processes and assembly not only cars, but also many components for automotive technology.

Area information Chery car production factories.

The company's development is rapid, it quickly conquers all new countries and constantly represents its products in new industries of the automotive industry. If in 2005 the amount of assets was 1.5 billion dollars, and 13 thousand people worked on the company, then after two years, the staff of the staff increased to 25 thousand people, and the size of the assets was already 3.5 billion dollars. Achievements of this Chinese Chery are impressive. He managed to achieve a high level, the following facts may indicate this:

• 15-year-old story, which is full of achievements, records and victories;
• production facilities are within 900 thousand units of equipment;
• chery cars are collected in 18 factories, 4 of them are in the PRC, and 14 objects are located in other countries;
• cooperation with other enterprises, in particular, with Jaguar Land Rover and Qoros;
• the staff consists of 30 thousand people, of which 6 thousand are engineers, and 150 people are foreign experts;
• for 13 years, a company that produces Chery cars, ranks first among Chinese auto exporters;
• chery car manufacturing factories are equipped with modern lines of the total production cycle;
• companies belong to design centers that work to develop many components for existing and future models;
• the largest Asian test center belongs just Chery (Country of manufacture - China), its area is equal to 300 thousand square meters. meters.

Impressive, isn't it? But it is not all. We decided, it will be interesting for you to learn about some models that are leaders in the Russian market.

It should not be biased to the Chinese goods, in particular, cars. Not all sorts of ways are trying to achieve cheapening of the production process of their products and saved at all possible stages and components. Take for example CHERY cars, whose manufacturer's country is China. These machines have proven themselves from the best side and conquered the hearts of millions of users from many countries and continents.

The quality of Chinese cars today does not cause such negative perception. It often turns out that cars from the Middle Kingdom guarantee the driver protection and safety, as well as the comfort of the trip not only on the sheet with the description of the configuration, but also in real life. Today, the model range of Cheri is presented by several new cars, as well as traditional leaders of their segments. The company is actively developing, and justifies its proud name, in Chinese means a call to go ahead.

Call concern people in different ways. They write the name as Cherry, but it is not correct, because with the English name of Cherry, the corporation has nothing to do. Not so long ago, the manufacturer changed the logo, made the icon on his machines somewhat more presentable. Despite the fact that in early 2015 the price in the company catalog rose, buyers still loyally relate to cars of this brand.

Budget Representatives - Very and Bonus

Good cars should be not only pretty, but also functional. Chery corporation united not only these two advantages, but also added a low price here. Considering the photo of the old generation of the bonus and native on the basis of Hatchback Wari, a potential buyer cannot even imagine that these cars are sold at such an attractive price. Machines in the meantime are offered interesting features of technology:

• cheri ACTECO, developed jointly with Austrian AVL, has 1.5 liters of volume;

• horsepower is quite enough to spur cars from the lowest to good dynamics;

• the reviews of the owners talk about the excellent endurance of the aggregate - the mileage reaches 300-400 thousand without major repairs;

• pleases the quality of the assembly of the main aggregates, and the whole car, despite the country of the manufacturer;

• the catalog contains three standard equipment, but in the database you can be surprised by the number of useful technologies.

The model was somewhat updated in 2013, received a couple of new interesting features in the cabin, the new shape of the steering wheel. But the model range of Cheri offers these cars as the most budget and simple option. Today, a cheap ruler can be distinguished by the old icon, and the price of the bonus starts with 390,000 rubles. Hatchback Chery was 10,000 rubles more expensive.

Pearl Company - Family M11

The middle class in the representation of the manufacturers of Chinese cars opens the hatchback and sedan Chery M11. This car among the other representatives of the model range offers a more expensive design drawn by a respected Italian atelier. European roots of the appearance of this model Cherry are visible to the naked eye. The car as if belongs to a much more expensive class, offering the buyer such important advantages:

• youth and fairly durable car design that does not bother;

• the car has a good engine at 129 horses, which is actively lucky in any situation;

• interior update in 2013 made salon presentable and distant from Chinese standards;

• in the car it is pleasant to go, getting only positive emotions from contact with the controls;

• the suspension does not break through serious road irregularities under any circumstances.

Such a car from Cherry actually makes think about the growth of the Chinese concern, let compatriots in this country and do not demonstrate such active development. The company has grown hard for several years, but Chery M11 is not the limit of dreams and not the most expensive car in the model range of the corporation. There is a Chinese concern car significantly better. The cost starts from 590,000 rubles.

Arrizo 7 - Brand new premium sedan

If you consider the Cherry Catalog without crossovers, then Arrizo is the most new and promising development. New logo, beautiful photos, work on the design that is worthy of praise. All this is felt in a big, spacious and beautiful car. The CHERY model range has never been so close to creating an ideal offer for the Russian market:

• auto offers a huge space in which everything is fully thought out;
• most of all surprises exterior and salon design - it is modern and successful;
• cherie designers seriously worked with a suspension, made a machine soft but reliable;
• the first reviews of the owners praised the expensive premium Chinese for all the advantages;
• the combination of prices, quality and comfort in this car turned out to be above all expectations.

Model Arrizo 7 today is sold quite enough, since the cost of the machine reached a mark of 680,000 rubles. Nevertheless, buyers in our country have Chery, let them not line up. This model has a high style and is able to surprise its mysterious ideality.

Company crossovers - the top of the creativity of Chinese engineers

Most of all new logos and corporation icons today can be seen on the manufacturer's crossovers from China. These cars are essential among buyers, thanks to the huge list of advantages over competitors. The models are already found in the photo, the company has formed its own corporate identity, and the model range of crossovers is represented by such excellent machines:

• Tiggo FL is the old generation of the well-known Pyggo parquetnik who has repeatedly held honorable places on the pedestal of total sales in the CIS;

• Indis is a small car that has become an image supplement to the manufacturer's line, he made fresh in design solutions of the corporation;

• Tiggo 5 is an amazing new crossover, which may well become the leader of the entire market, an excellent car with a beautiful engine and a rich equipment for relatively modest money.

If you believe the reviews of the owners, then crossovers from Cheri are perfect purchase. They are reliable, hardy and can carry you even in the absence of a normal road surface. Prices are also democratic. Indis is from 420,000, old Tiggo - from 656,000, and the new crossover is from 750,000 Russian rubles.

Let's sum up

Good cars from Chery have always displayed this corporation into the list of Asian leading brands. Excellent salons, comfortable architecture and corporate identity made a company with a real monster in the Chinese Automobile Business.

Today, Cheri offers the world not only pleasant design projects, but also becomes the largest innovative manufacturer in China. New engines are being developed, the model range is expanding, modern technologies are being introduced, which becomes the cause of excellent reviews of the owners and the growth of the popularity of the company all over the world.

26.02.2015

Chery - Young Chinese brand with ambitions

To date, the young Chinese company Chery can be called the largest independent automaker in China. In addition, Chery is one of the fastest growing automotive brands in the world. The company's models are popular with buyers not only due to an affordable price, but also a rather rich technical configuration.

Beginning of activity Chery.

In the late 90s of the last century in the Chinese province Anhui industry was traditionally low. In this regard, in 1997, the local administration of the town of Huhu began to apply for the construction of a automotive plant in order to provide the region with new jobs. The plant was built, and the shareholders of the new company became several state-owned companies and holdings from Anhui Province and several small investors. Initially, Chery was mainly engaged in the production of motors, which later began to be used to equip many brand cars. Deciding to gain the pace of production, Cherry decided to start producing cars. For this, the company purchased for $ 25 million Equipment from Ford, and also acquired the Toledo license from the SEAT company.

Car production started in 1999. But Chery was not everything smoothly with sales. In 2001, the first variation of the passenger car, which was a kind of seat Toledo aside. The novelty was called Chery Amulet. Due to the fact that the automaker did not manage to obtain a license for the implementation of its products throughout China, Chery cars were produced exclusively for a taxi of their native province Anhui. The redistribution of state-owned assets produced by the Chinese government was helped to get out of the current situation. As a result, the Shanghai company SAIC has become the owner of 20% of all the shares of Chery enterprise. The license available at the SAIC allowed the automaker to implement its models throughout the PRC.

The rapid development of Chery.

In 2001, the company begins to export its cars to Syria and becomes the first automaker in China, published on the export market. In the year of Chery, it is possible to obtain an international quality certificate ISO / TS 16949. In 2003, the company begins to supply its products to the Iranian market, expands its model range, and also builds a car research institute. In the same year, a QQ model comes from the conveyor, which has an incredible similarity with Daewoo Matiz, and soon the ORIENTAL SON auto leaves (renamed hereinafter in Chery Eastar), which was very much like the Daewoo Magnus model.

In 2004, the volume of annual production of Mark cars reached 200 thousand copies. For 2005, the company managed to realize 189.1 thousand cars Chery.

Intended to enter the American market, Cherry in collaboration with AVL from Austria begins to develop high-tech ACTECO engines of new generation, and with the help of the company Bosch creates a new transmission.

Despite the success, the company acquired a bad reputation around the world due to the release of illegal copies of Daewoo models. The broken scandal forced the "Cherry" manual for attempts to find a compromise with bankrupt Daewoo Motors, but these negotiations have failed. The lack of a license did not prevent the company to continue the release of former Daewoo cars, which led to the fact that at the end of 2004 GM sent a lawsuit to the court. Despite the proven base prepared by General Motors, clearly showing that it was from their cars that the image of Cery models was taken, the Chinese court made a decision in favor of the Chinese automaker. In the future, GM decided to abandon the claims, thereby retaining good relations with the CTR government and their business interests in this region.

In 2005, Chery opens its factory and in Russia. A year later, the company significantly upgrades the Eastar model and renames in Chery B11 Eastar. A distinctive feature of the novelty was the use of expensive wood, chrome elements, leather, as well as the inadequate set. For several years, Cherry has released more than 500 thousand copies of their cars, opened more than 400 sales centers and became the leader in China for the production of cars. By the end of 2007, the annual output of the car exceeded 400 thousand. In the spring of 2009, it became known about the creation of three brands: RELY, RIICH and KARRY (commercial cars).

In 2011, two models from the in-segment came to the Russian market: the Hatchback Very and the compact crossover Indis. Over the development of new products, the company worked together with Italian designers, which made it possible to take the appearance of models in accordance with all modern trends.

In recent years, the company does not particularly induce its fans by the release of absolutely new models, preferring to update already available cars, as well as develop concept cars.

Chery at the present time

Practice of recent years shows that the world has a large number of illegal and not particularly popular automotive copies, the Chinese brand decided to change his vector. Locking engineers and designers from leading automotive companies, Chery began to create European attractive and safe cars. It is possible that the next step of the company will be attempting to get into the premium segment.