Yokohama, Japan (March 13, 2014) - Datsun will unveil its first vehicle for Russia on April 4, 2014 in Moscow. In anticipation of this momentous event, and ahead of Datsun's premiere in the dynamic Russian market, Datsun is publishing a sketch of its model.

Yokohama, Japan (March 13, 2014)- Datsun will present its first car for Russia on April 4, 2014 in Moscow. In anticipation of this momentous event, and ahead of Datsun's premiere in the dynamic Russian market, Datsun is publishing a sketch of its model.

The launch of this model is critical to the brand's global expansion. For the first time in history, the Datsun brand will be officially presented in Russia.

Today the Russian page of the Datsun website starts working. The countdown has started on it until the official launch of the new model. The site will allow visitors to subscribe to the latest brand news. The live broadcast of the presentation on April 4 will also be available on it.

About the Datsun brand

In March 2012, Nissan Motor Co., Ltd. announced the return of the Datsun brand, the company's third global brand alongside Nissan and Infiniti. The Datsun brand will offer state-of-the-art, reliable and affordable products to upbeat, active buyers in emerging markets. Datsun builds on eighty years of experience building cars in Japan and is an important part of Nissan's DNA. Sales of Datsun vehicles in India, Indonesia, Russia and South Africa are slated to begin in 2014.

The history of the Datsun brand

The roots of the Datsun brand are deeply rooted in history.

The first car, called DAT-GO ("DAT Car"), appeared in 1914. DAT is an acronym for the initials of the businessmen who funded the car - Den, Aoyama, and Takeuchi. In addition, this abbreviation was consonant with the Japanese word for "lively, mobile". In campaigns to promote the brand in the market at the beginning of its history, this acronym also stands for Durable, Attractive and Trustworthy.

Nissan

In 1933, the business passed into the hands of the founder of Nissan, Yoshisuke Aikawa, who proposed the concept of "a car for everyone." Introduced in the early 1930s, lightweight, fuel efficient and agile vehicles addressed to the younger generation of Japanese residents were named Datson (son of DAT). Subsequently, this name was transformed into Datsun. Designing models tailored to the needs of local markets and mass production made the founder's dream a reality.

It has long been no secret to anyone that budget cars produced in Togliatti and offered in the Russian Federation under the Japanese brand Datsun are nothing more than substantially revised Lada. And there is nothing Japanese here, perhaps, except for the approach to design - the very one that makes the owners of Granta and Kalina literally turn their necks at the sight of new AvtoVAZ products and wonder if they have chosen? It is definitely worth pondering, because looking at the Datsun mi-DO hatchback in profile, you will certainly recognize Kalina, and upon closer inspection, you realize that this is something new. Read on to learn more about what the mi-DO five-door is and how interesting it is!

Design

Having entered the Russian market in 2015 after the on-DO sedan, the mi-DO hatchback was primarily remarkable not only because of the different body type, but also due to the presence of the Jatco automatic transmission. Now the Jatco automatic transmission is also equipped with a four-door, but what curious then can a model with a flat "stern" offer? A more predatory look, at least, which is obvious if you look at the official photos of the car.

As with the on-DO, the exterior of the five-door was developed at the Nissan Design Center in Japan, under the direction of Koji Nagano. The efforts of the team from the Land of the Rising Sun have borne fruit: mi-DO received a controversial, but unambiguously recognizable design, which cannot be confused with anything. Firstly, the hatch was equipped with the original front bumper, and secondly, it was equipped with headlights with fashionable lenses - not the same as the sedan. In addition, the car has a massive hexagonal radiator grille with chrome edging, made in the form of a honeycomb, large informative rear-view mirrors and round "fog lights" in wide recesses. From the side, the model strongly resembles Kalina, but from the back it is already something else. In the "stern" part of the body, attention is drawn to very nice vertical lamps and a large trunk lid, which hides a modest volume of cargo space - only 240 liters. with the rear seats folded out.

Design

Mi-DO is based on a platform from Lada Kalina and Granta: it has MacPherson struts in front, and a twisting beam in the back. Considering that at the beginning of 2014 Kalina acquired an improved suspension, which Renault-Nissan specialists worked on, the result of its refinement is now presented as one of the advantages of Datsun mi-DO. For the sake of improving handling, Nissan engineers carried out work on installing gas-filled shock absorbers, changing the spring settings, increasing the stiffness and diameter of the anti-roll bars and increasing the ground clearance by 14 mm - up to 174 mm (when fully loaded, the clearance is 160-165 mm). The braking system is equipped with a new vacuum booster, and the gearless EUR received the original settings.

Adaptation to Russian conditions

Thanks to the 174mm ground clearance, the hatchback copes well with most obstacles on Russian roads. In order to survive the harsh Russian winter, it already has heated front seats and outside mirrors in its "base", and a heated windshield is added to the top-end configuration. To adapt to our realities, Nissan also worked on vibration and noise isolation. The motor is calibrated to increase idle stability. To optimize the exhaust system, its rear attachment point "moved" to the side member and an original flexible bellows is used. In addition, the insulation of the engine shield, wheel arches, floor, hood and luggage compartment has been revised. To improve the "Shumkov", seals for doorways, sills and glass were re-laid. For manual transmission with cable drive, the profiles of the teeth of the main pair, 2nd and reverse gears have been changed.

Comfort

The mi-DO doors open wide, allowing passengers to enter the cabin comfortably. The salon is not the most spacious, but there is enough space for 5 people, and there is no need to complain about a particular lack of space above your head. The rear sofa is quite comfortable, as are the front seats, which boast a smoothly adjustable backrest. The seating and interior design is predominantly dark, with the only bright spot being the small blue Datsun logo on the huge plastic 3-spoke steering wheel. The steering wheel is height adjustable only. The steering wheel clearly lacks a leather cover, and the hard plastic on the dashboard is not very pleasant to the touch.

The center console flaunts a modest-sized monochrome display of the media system with a scattering of buttons on the sides (in the top-end version, a seven-inch touchscreen is required). Above it there are simple ventilation deflectors, and below it is a climate control unit with three round-shaped regulators. At the disposal of the driver is a USB-input for connecting mobile devices, a voluminous "glove compartment", cup holders and a simple instrument panel in the form of two analog "wells" of the speedometer and tachometer with an information screen in the middle.

The standard equipment of the hatchback includes only two airbags - for the driver and front passenger. In addition, the basic version has anti-lock braking system (ABS), emergency braking assistance (BAS) and brake force distribution (EBD). Side airbags, electronic stability control (ESC) and rear parking sensors are provided only in the top-end version.

In pre-top configurations, "multimedia" is available with a monochrome screen, 4 speakers, a USB connector for connecting gadgets, an SD card slot, Bluetooth and Handsfree. The most expensive version has an infotainment complex with a seven-inch color touchscreen and standard navigation. The sound quality is average, the image is "four".

Datsun Mi-Do Specifications

In the engine compartment of the mi-DO there is a 4-cylinder petrol "eight-valve" VAZ-11186 with a volume of 1596 cm3, producing 87 hp. and 140 Newton meters of peak torque - we are talking about an improved VAZ-11183 engine (82 hp), which is installed on the Granta and the base Datsun on-DO. 87 h.p. provided by a 39% lightweight connecting rod and piston group. The engine complies with the Euro-4 eco-standard and is combined with a five-speed "mechanics" or with a 4-speed automatic transmission from the Japanese company Jatco (a subsidiary of Nissan). The four-speed automatic transmission with the JF414E index was presented by Jatco in Japan on August 30, 2010. The drivetrain was designed specifically for the small front-wheel drive models offered in emerging markets, so it's simple yet unkillable. The previous "automatic" FF4AT, by the way, became a bestseller - over 11 million copies were sold all over the world.

Country of origin: Japan

Datsun is one of the Japanese car brands owned by Nissan. Before the takeover by Nissan, the production of cars under its own brand Datsun began in 1931. Nissan discontinued Datsun vehicles in 1986, but re-launched in 2013 as a brand for low-cost vehicles made for emerging markets.

Datsun origin

Even before the Datsun brand, the DAT was born in 1914 by Kaishinsha Motorcar Works in Tokyo. The name of the new car was an abbreviation of the names of the following partners of the company:

Den Kenjiro - D (田健)

Aoyama Rokuro - A (青山 禄)

Takeuchi Meitaro - T (竹 内 明 太郎)

Kaishinsha Motorcar Works was renamed in 1918, seven years after their inception, Kaishinsha Motorcar Co. In 1925, the company was renamed DAT Motorcar Co. again. The company's production was focused on trucks, as there was almost no consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were assembled for military purposes. Low demand in the military market during the 1920s forced DAT to consider merging with other auto firms.

In 1926, Tokyo-based DAT Motors merged with Jitsuyo Jidosha Co., based in Osako and also known as Jitsuyo Motors (established in 1919 as a subsidiary of Kubota). In Osaka, in 1920, Jitsuyo Jidosha began producing a three-wheeled vehicle with an enclosed Gorham cab, and the following year produced a four-wheeled version. From 1923 to 1925 the company produced cars and trucks under the name Lila.

In 1930, the Japanese government issued a regulation allowing cars with an engine capacity of up to 500 cc to be driven without a driver's license. DAT Jidosha Seizo Co., Ltd. began developing a series of 495cc displacement cars to enter a new market segment, calling the new small cars "Datson" - which stands for "DAT Son".

In 1931, DAT Jidosha Seizo Co., Ltd. became a subsidiary of Tobata Casting Co., Ltd. By this time, the first machines with 495 cm³ engines were assembled. The first series of cars was called the Datson Type 10, and about ten of these cars were sold in 1931. In 1932, about 150 cars were sold, calling the Datson Type 11. In 1933, the Japanese government issued a new regulation allowing cars with an engine up to 750 cc. without a driver's license. Datsun has increased the size of its engines to the maximum allowed. These large cars were named Type 12.

In 1934, the company name was changed to Nissan Motor Co., Ltd. When Nissan took control of the DAT, the name "Datson" was changed to "Datsun" because "son" also means "loss" in Japanese 損 and also in honor of the sun that is depicted on the national flag.

By 1935, the company had built a real production line, following Henry Ford's example, and was producing a car very similar to the Austin 7. There is evidence that six of these early Datsuns were exported to New Zealand in 1936.

After Japan entered the war with China in 1937, the production of passenger cars was limited. Therefore, by 1938, the Datsun plant was focused on building trucks for the Imperial Japanese Army.

When the Pacific War ended, Datsun provided transport for the occupying forces. This continued until car production resumed in 1947. As before the war, the Datsuns also continued to borrow from Austin Motor Company vehicles: the Austin A40 Devon and Austin A40 Somerset.

In 1958, deliveries of Datsun vehicles to the United States began, and in 1964, Nissan became the first Japanese company to enter the top ten auto importers in the United States.

In 1959, Nissan's first overseas assembly plant was opened in Taiwan.

In 1962, deliveries of cars to Europe began.

In 1976, thanks to its own fleet, Nissan became the largest exporter of automobiles in the world.

In 1981, Nissan signed an agreement with Volkswagen to manufacture and sell passenger cars in Japan.

In the fall of 1981, a decision was announced to phase out the use of the Datsun brand name in order to strengthen the Nissan brand.

In 2001, Nissan introduced the D22 pickup truck to the Japanese market under the Datsun name. However, this time, the use of the trademark was completely limited to this one particular model. Production of this model took place between May 2001 and October 2002.

On March 20, 2012, it was announced that Nissan would revive the Datsun brand for use in Indonesia, South Africa, India and Russia.

In February 2014, the Redi-Go concept car was presented. The Redi-Go crossover is expected to hit Indian shores by mid-2015.

In April 2014, the first model for the Russian market, Datsun on-Do, was launched based on the Lada Granta.

Modern models:

Datsun Go (since 2013)

Datsun Go + (since 2013)

Datsun on-Do (since 2014)

Datsun mi-DO (since 2014)

kuruh.ru

Datsun "Datsun" / Cars / Equipment Manufacturers

National and regional sites:

www.datsun.ru Russia www.datsun.co.in India www.datsun.co.id Indonesia www.datsun.co.za South Africa

Datsun Datsun was founded:

Slogan / motto / slogan of Datsun "Datsun":

Datsun. Break Through.

Datsun Datsun belongs to:

Nissan (Renault-Nissan Alliance)

www.alliance-renault-nissan.com

Manufacturer's address:

Nissan Motor Co. Ltd., 17-1 Ginza 6-chome, Chuo-ku, Tokyo 104, Japan

Photos of Datsun Datsun cars:

Description of the manufacturer of the brand Datsun "Datsun":

The Datsun brand "Datsun" appeared in 1931. In 1933, it was bought by Nissan Motor Co., but until the early 80s, this was the name of the Nissan "Nissan" cars. The last brand took off in 1981. At the moment, Nissan Nissan also has the premium Infiniti brand Infiniti, and with the revival of the Datsun Datsun brand, the company is going to clearly separate three target audiences. Datsun Datsun will operate in the budget segment in Russia and other developing countries, in the established markets of Europe, America and other countries, the development of Nissan Nissan and Infiniti Infinity will continue.

With the return of the Datsun brand to Datsun, the company aims to create an offer that takes into account the values ​​and preferences of buyers in each specific market, while leveraging local opportunities. For example, in Russia the production of Datsun Datsun cars will be organized in Togliatti at the facilities of AvtoVAZ.

Along with the announcement of the return of the Datsun brand Datsun, Nissan has unveiled its new branding. The interior of the new logo retains the essence of Datsun's original Datsun emblem, with a blue bar over the symbolic rising sun, reflecting the company's core philosophy of "Sincerity leads to success." The new hexagonal shape of the logo reflects the modernity of the reborn Datsun "Datsun". The color blue is part of the brand's heritage and symbolizes honesty and reliability.

Sales of cars under the Datsun Datsun brand began in a number of countries, including Russia, in 2014. More detailed information about the model range and dealer network of Datsun "Datsun" is available on the official website of the company.

Additional Information:

Nissan CarsInfiniti CarsRenault Cars

Datsun "Datsun" is also spelled or pronounced as:

Datsyn, Datson, Lfncey / Datsun, Datsan, Datsan, Datsun, Datsan, Datson, Vfeigt

e-motors.ru

who is the manufacturer, what parameters does it have

Have you long dreamed of changing your old but beloved Lada for something newer? But the budget does not allow you to drastically change the brands of cars? Then we bring to your attention an improved Japanese-style fret.

What does "Japanese style" mean?

Less than half a century later, an event happened, which everyone had been waiting for, the revival of the Datsan brand. I would like to note: the show of this model took place in Moscow.

At this meeting, Japanese manufacturers showed their vision of the Datsun machine. Finally, everyone lived to see the moment when foreign car performers began to take ideas from the Russian car industry.

And not vice versa. Few know. that this car, which is made in Japan, is an improved model of our compatriot Lada Kalina.

Appearance: for or against

The Japanese manufacturers were faced with a difficult task: to make a new car brand as unlike Lada Kalina as possible. And they partially coped with this task.

If the familiar look of Lada, as if it came from the 90s, brings us back to the spirit of the past and Soviet times, then the Japanese car tells us: “I am a faceted gem, look at my chiseled edges”.

The front view of the new car is not very different from the view of the already known Lada Kalina, so the question of one hundred percent similarity with Lada does not make sense. The Japanese Mi-Do has a neat and chiseled front bumper.

Also, the car has modern optics of a unique shape, which made it possible to complete the image of the Japanese car. But if you do not find fault with trifles, then outwardly, the two main cars of the Russian and Japanese car industries are not much different.

Is that the wheel frames of the Mi-Do are slightly increased and the rear-view mirrors are slightly changed. This is where the differences visible to the naked eye end.

Dimensions (edit)

• acceleration to 100 km / h;
• front-wheel drive;
• tank volume: 50 l.

The Datsun mi-Do has not become the most modern car, but its contribution to the development of both the Russian and Japanese car industries is obvious.

Japanese manufacturers, as always, acted wisely - they did not make fundamental changes to the technique, instead they focused on small modifications to achieve even greater perfection.

Therefore, we can expect that other models will be received by us even more cordially.

ktoetotakie.ru

Datsun: the history of brand creation

Three years ago, the Japanese concern Nissan Motor announced the resumption of production of Datsun vehicles designed to complement the lineup of such well-known brands as Nissan and Infinity. This video tells not only about the philosophy of the Datsun brand, but also about the current situation in the automotive market in India, Indonesia, Russia and South Africa.

About Datsun

In March 2012, Nissan Motor announced the "revival" of the legendary Datsun brand - the company's third global brand, in addition to the beloved Nissan and Infinity. The Datsun brand is specifically designed to meet the demand of active and energetic consumers in fast developing countries for a reliable car. Datsun is an integral part of Nissan history and combines 80 years of experience of the best Japanese specialists in the production of passenger cars. The Datsun name reflects the core brand values: Dream, Access and Trust. Datsun is ready to provide its customers with a reliable car at an attractive, competitive price, moreover, to provide them with an affordable and convenient service with transparent pricing. Datsun products are already successfully sold in India, Indonesia, South Africa and Russia!

History of Datsun

The Datsun brand was founded in Japan almost 100 years ago, in 1914, and was originally called DAT-GO (in English - DAT-car). "DAT" in Japanese means "lightning fast", moreover, it is an abbreviation, consisting of three capital letters of the partners' surnames: Den, Aoyama, Takeuchi. Later it was decided that these same letters would reflect the main characteristics of the brand: durable, attractive, trustworthy - DAT.

In 1933, Yoshizuke Ayukawa, the founding father of the company, decided to pursue the idea of ​​"mobility for all" and launched a lightweight, economical and agile vehicle specially designed for young Japanese people. The new brand was named Datson - the son of DAT (son of DAT), and a little later was renamed Datsun. Talented engineers and large-scale production volumes helped make the company's founder's dream come true!

www.major-datsun.ru

What engines are installed on Datsun on-Do and mi-Do

On the Datsun on-Do and Mi-Do models, simple and reliable VAZ 1.6-liter engines are installed. They are not very powerful, but quite economical and easy to repair.

The engines of the sedan and hatchback Datsun On-Do and Mi-Do fully confirm the status of a budget car. However, in this price category, there could be no other solution. And it's no secret that these motors are borrowed from the VAZ family.

These power units have been worked out to the smallest detail, since they have been produced for a long time. In addition, there are no newfangled solutions, such as direct injection, superchargers, etc., here are not available - these are simple, atmospheric engines.

Naturally, the motors are modernized, but the simple design allows them to be repaired in a garage service, which is especially important in cases where there is no way to get to the dealer. All this makes Datsun attractive to the regions.

What engines are installed on Datsun On-Do and Mi-Do?

Despite the same volume of 1.6 liters, Datsun engines (VAZ-11183 and VAZ-11186) have different firmware, which provides a slight difference in power - 82 and 87 liters. With. In addition, a more powerful motor also has more torque, since it uses lightweight connecting rods and pistons. Yes, and with indicators of efficiency and noise, he has fewer problems.

82-horsepower Datsun engine

Moreover, both On-Do and Mi-Do engines have the same gas distribution mechanism, and a belt is used in its design. Both engines are 8-valve with one overhead camshaft. The power system is represented by a phased-type fuel injection, the units themselves are tuned to Euro-4 standards and AI-95 refueling, although the owners of Lada Grant have proven that such an engine also burns 92nd fuel perfectly.

In addition, from the design features of this type of Datsun engines, one can single out the fact that an 82-horsepower engine does not bend the valve when the belt breaks, while its more powerful counterpart does not differ in this quality. It is noteworthy that the owners of Lada Grant are well aware of this, but the owners of Mi-Do and he-Do often forget. However, such a design feature is typical for most modern engines, and if belts and rollers are changed in time, installing only original spare parts, then such a nuisance will not happen.

87-horsepower power unit.

Datsun engine specifications

Despite the same layout, there are differences in the technical data of the motors.

Datsun on-DO 82 HP With. VAZ-11183:

• - volume - 1 600 cm³;
• - number of valves - 8 units;
• - power kW - 60 units at 5,100 rpm;
• - power hp With. - 82 units at 5,100 rpm;
• - thrust - 132 Nm at 2,700 rpm;
• - piston stroke - 75.6 mm;
• - cylinder diameter - 82 mm;
• - compression ratio - 9.8 units;
• - ascent of 100 km / h - 12.9 sec .;
• - max speed - 165 km / h;
• - fuel consumption - 6.1 liters (highway), 7.4 (mixed mode), 9.7 liters (city).

Datsun on-DO 87 HP With. VAZ-11186:

• - volume - 1 600 cm³;
• - number of cylinders - 4 units;
• - number of valves - 8 units;
• - power kW - 64 units at 5,100 revolutions;
• - power hp With. - 87 units at 5,100 rpm;
• - thrust - 140 Nm at 2,700 rpm;
• - timing drive - belt type;
• - piston stroke - 75.6 mm;
• - cylinder diameter - 82 mm;
• - compression ratio - 10.6 units;
• - set to 100 km / h - 12.2 sec .;
• - max speed - 173 km / h;
• - fuel consumption - 5.8 liters (highway), 7 liters (mixed mode), 9 liters (city).

With regard to the resource of these Datsun engines, the manufacturer claims it is 200,000 km. However, many owners of Lada Grant have proven that with proper care and refueling with high-quality fuel, such a motor is able to work 300,000 km, or even more.

Datsun car production

Datsun is an automobile brand owned by the Nissan Motor Company. Until 1986, all vehicles exported by Nissan were called Datsun. After Nissan dropped the Datsun name, but revived it again in 2013 - as a brand for vehicles of the lower price segment for emerging markets. The whole range of Datsun.

Origin

Datsun's predecessor was the DAT, built in 1914. The name of the new car was an acronym for the names of the founders of the company.

Taxation changed in 1930, allowing the production of vehicles with engines up to 500 cc without a license. DAT Automobile Manufacturing developed a line of 495 cc cars for sale in this new market segment. The miniature cars were named "Datson" - that is, "the son of DAT." The renaming to "Datsun" happened two years later.

The first prototype, the Type 10, was completed in the summer of 1931. In total, about 150 cars were sold under the name Type 11. By 1935, Datsun, following Ford's example, created a real production line and began to produce a car resembling the Austin 7. Six of these early cars are reported to have been exported to New Zealand in 1936.

After the outbreak of the war between Japan and China, the production of passenger cars was curtailed and, in the late 30s, the Yokohama enterprise began to produce exclusively trucks for military needs. After the end of the war in the Pacific region, in 1947, Datsun resumed production of passenger cars. The company continued to make its cars in the image and likeness of Austin products of that time.

American market

Before entering the American market, the company did not manufacture passenger cars under the Nissan brand name, but only trucks. It wasn't until the 1960s that Nissan began to put their logo on some high-end car models (an example is the Cedric luxury sedan). Then the American subsidiary was registered as "Nissan Motor Corporation". But the small cars exported to America were still called Datsuns.

Rebranding

The decision to rename was announced in the United States in the fall of 1981 and was based on the fact that one brand for the whole world would simplify promotions and positively affect product design and manufacture. Observers, however, believe that the most important motivation was that the name change would strengthen Nissan's position in the US stock and bond market.

Restart: 2014 Datsun Go +

On March 20, 2012, it was announced that Nissan would revive the Datsun brand for use in Russia, India, South Africa, as well as Indonesia. On July 15, 2013, the Datsun brand was officially re-launched in the lower price segment.

The Datsun Go brand has been re-introduced in New Delhi, India. The machines are manufactured at a plant in Chennai, India. Production is also planned in Indonesia. In April 2014, the production of Lada Granta was started, the first model for the Russian market based on the Datsun Go +

all-auto.org

Datsun brand history

Today, the world is changing rapidly, and in countries with high growth rates, people are optimistic about the future and are looking for the best deals that meet modern needs. Nissan strives to respond to the needs of new consumer groups in these countries, just as the Datsun brand did in Japan when it first appeared.

Hashimoto's cars are marketed under the name DAT. This abbreviation is derived from the initial letters of the major investors in the Kaishin-sha factory, Kinjiro Dena, Rokuro Aoyama and Meitaro Takeuchi. This name also reflects the concept of DAT cars of that time: Durable - reliable, Attractive - attractive, Trustworthy - trustworthy.

Jitsuyo Jidosha Seizo Kaisha (Practical Car Company) is established in Osaka. She is considered to be another progenitor of the modern Datsun. The company produces three- and four-wheeled auto rickshaws designed by the American aircraft designer William Gorham (1888 - 1949). Passionate Japaneseophile, Mr. Gorham settled in Japan, took the name Gohamo Katsundo and did not leave the islands even during the Second World War. Due to the fact that the company "Jitsuyo Jidosha Seizo Kaisha"

The companies "Kwaisin-xia" and "Jitsuyo Jidosya Seizo Kaisha" are merging. The new company is named DAT Jidosha Seizo.

The Datson subcompact begins production in Osaka at a factory formerly owned by Jitsuyo Jidosha Seizo Kaisha. The name literally translates as "son of DAT", but it would be more accurate to express "child of DAT". Later, the name of the car was changed to Datsun, since "son" is consonant with the Japanese word for "loss". Brand cars get a new logo.

On December 26, everything related to the production of cars in the Nihon Sanyo zaibatsu is taken over by the new company Jidosha Seizo Kabushiki Kaisha. English name - Automobile Manufacturing Co., Ltd. Production of the Datsun 12 begins.

In June, the company was renamed Nissan Motor Co., Ltd. 59% of its assets are owned by Nihon Sanyo, 39% by Tobata Foundation, and the remaining 2% are distributed among members of the Yoshisuke Ayukawa family. Production of the Datsun 13 begins in April. The first car samples are exported.

On April 12, the opening of a new plant in Yokohama took place. This is the first enterprise in Japan where the production of cars was carried out by the conveyor method. The first model to roll off the conveyor belt was the Datsun 14 sedan. The plant produced about 500 cars a month.

In January, production of the Datsun 110 begins. After several attempts to build a state-of-the-art vehicle, this is the first real success. At the Second Tokyo Motor Show, which opened in May at Hibuya Park, the Datsun 110 was a sensation.

Since November 1957, the Datsun 1000, also known as the Datsun 210, has been produced. Although it looks like the Datsun 110, it summarizes the experience gained from dealing with Austin specialists.

On January 10, the Datsun S211 cruising roadster was demonstrated on the rooftop of the Nihonbashi Mitsukoshi department store in Tokyo. Its designer, Hiro Ohta, followed the finest British sports cars of the day.

In August, the Datsun Bluebird 310 is presented - a new word in the history of the brand. Model Designer - Teichi Hara. The car received a monocoque body of modern proportions (length - 3910 mm, wheelbase - 2280 mm) and an independent double wishbone front suspension. The car's name, Bluebird, refers to a play by Maurice Maeterlinck.

Nissan Mexicana S.A. Manufacturing Division is formed in September. de C.V. Five years later, it will start producing cars.

On February 19, the company announces the results of the competition for the name of a new subcompact model, known under the in-house designation Datsun B10. Most of the eight and a half million participants chose the name Sunny - "Sunny". The Datsun Sunny was first introduced to the general public in April, and mass production began at the Zama plant in June.

In October, the landmark decision was made to introduce a single Nissan brand for all Nissan Motor Co., Ltd. automotive products. The process started with the US market and took three years (1982 - 1984). It was accompanied by a dedicated advertising campaign "Datsun by Nissan". In other markets, the process continued until 1986. The renaming cost the company $ 500 million.

In March, Carlos Ghosn, President and Chief Executive Officer, announced plans for Nissan Motor Co., Ltd. to revive the Datsun brand as part of the Power 88 strategic development plan.

On July 15, 2013, Carlos Ghosn presented the new Datsun Go car in India. The model is designed for young buyers. The three pillars of the reborn Datsun are Dream, Access and Trust. Datsun vehicles will be represented in the fastest growing markets in India, Indonesia, Russia and South Africa.

➖ Color quality
➖ Build quality
➖ Manageability
➖ Frequent problems with side windows

pros

➕ Roomy trunk
➕ High ground clearance
➕ Dynamics

The advantages and disadvantages of Datsun on-DO 2018-2019 in a new body are revealed based on feedback from real owners. More detailed pros and cons of Datsun on-DO with mechanics and automatic machine can be found in the stories below.

Owner reviews

The impression of the car worth half a million soured after six months, when rust began to climb on all four doors of the salon. Following the sills, today I discovered rust on the inside of the front hood. In general, iron rots earlier than on Soviet Zhiguli, which began to rot after 3 years of operation.

Video review

The car is worth the money, but only in 2014. The quality has not changed over time, but the price has grown significantly. This car is not my first, there were 2 fours VAZ 2104 and VAZ 21111. Of course, in terms of the comfort of Datsun, it is better, but in terms of assembly and painting, I have not yet met worse. The whole interior is thundering, the paint falls off in layers, in the car dealership they are rude and do not accept claims, they blame everything on the owner.

Kuzma Gerasimov, drives Datsun on-DO 1.6 (87 hp) MT 2014

Normal car, for 60,000 km nothing but oil changed. Auto working in taxi mode all day long. I skated the winter with a bang, start-up without problems, the signaling is native without a car factory, I change the oil after 10,000 km, poured only 5/40 synthetics nord for myself Belgium.

Kurt, drives a Datsun on-DO 1.6 (87 forces) MT 2015

I have it-DO in the configuration Trust, took to replace the VAZ 2114. I was pleased with the power steering, lighting, trunk volume. The dynamics are good. At the second thousand kilometers on the torpedo, the engine malfunction lamp turned on. Already running 9,000 km, the malfunction did not give itself away. I operate in St. Petersburg, I drive along the ring road. It behaves very unstable at speed - it sways perceptibly left and right. If rutting is present, you may lose control altogether.

The side windows are not fully lowered. The interior mirror is wretched - you can't see anything, you can't change it for a panoramic one - sun visors interfere. There is a lack of a turn signal repeater in the mirrors, the turn-on buzzer gets tired, you have to turn on the turn signal just before the turn, just to listen to it less. With a sharp acceleration, especially with a slip, the engine can drop sharply to minimum speed, which, when overtaking and especially when turning left at a traffic light, can cause an accident.

Sergey Fluerar, review about Datsun on-DO 1.6 (87 hp) on mechanics 2015

Where can I buy?

I took it in January 2017 in the Dream 1 configuration. It is quite a decent device (after Vazovskaya 15). The box buzzes, like everyone else, the brake pads whistle, the stove turns on (it blows in the wrong direction in auto mode).

Consumption while running in and only the city - 12.5 liters. Another feature I liked - the foam rubber in the left central deflector is supposedly a technological feature. I also noticed that the taillights fog up in frost after washing and foglights. In cold weather at -30 degrees, there is not enough force on the rear left door to open it, you need to help with your hands.

Review of Datsun on-DO 1.6 mechanic 2016

So far, the impressions are only positive, I only have a car for 2 weeks, and so far I have driven 300 km. The car is being run-in, and I'm getting used to it too. I can say that the engine and gearbox pair work well. The climate is very cool: the weather was from +15 to +28, and it works at "5".

Good ground clearance, especially on our dead roads. The suspension pleases with the balance of hardness and softness, at "4" it earns for sure, a kind of middle peasant. I'm getting used to the steering wheel. Datsun has it-DO it is electro. I will estimate the capacity and permeability as a solid "5".

The owner drives a Datsun on-DO 1.6 (87 hp) manual transmission 2016

The Russian car market is flooded with new small budget cars and it is difficult to distinguish a high-quality car from a low-quality one.
Datsun was founded in 1911, and the first car was born in 1914 and was called DAT-GO.

Datsun Is a Japanese brand that was acquired by Nissan in 1934. In the 1980s, Nissan decided to abandon the Datsun brand and by the end of the decade, cars of this brand were forgotten.

The brand was revived again after 101 years from the moment of its foundation - in 2012. Under the Datsun brand, the new Datsun GO was born in 2013.

Since Datsun cars were created for countries with a fast-growing car market, the first country where GO was presented and delivered was not Japan, but India.

Currently, cars of this brand are sold, including in Russia, where a large company is deployed to sell them.

Datsun where they collect

Though Datsun is a Japanese brand, the models are built on the basis of domestic cars LADA Granta (Datsun on-DO) and LADA Kalina (Datsun Mi-DO), as well as the Japanese Nissan Micra (Datsun Go), which is not currently sold in Russia. It is not surprising that Datsuns were created on the basis of domestic Ladas, because AvtoVAZ has been part of the Renault-Nissan holding for a long time.

Datsun car production for Russia carried out just in our country - like most modern cars. Moreover, Datsun is a budget car and if it were produced abroad, it would cost significantly more. Datsun is also produced in India and Indonesia and supplied to local and neighboring markets, respectively. So Datsuns, which are produced in Russia, are also supplied to Belarus and Kazakhstan.

Where is Datsun On Do (Mi Do) collected for Russia

As we have already said, Datsun cars are based on domestic Ladas, therefore they are produced in Russia. If we talk about a specific region, then this is the city of Togliatti and the AvtoVAZ plant. That is, the Japanese Datsun are assembled by the same people as the Lada.

There are not so many large Nissan own factories in the world. In Russia there is one located in St. Petersburg. But it produces Nissan Qashqai, Nissan X-Trail, Nissan Murano, Nissan Pathfinder.

We should not be upset, because the same AVTOVAZ plant also produces Nissan Sentra and Nissan Almera cars. In addition, AVTOVAZ factories meet the global requirements of Nissan and produce much higher quality products than a few decades ago.

If we talk about the percentage of domestic spare parts in the Datsun car, then certainly most are Russian. The main difference from Grants or Kalina lies in the design (both the body and the interior). In addition, some changes have been made in terms of improving sound insulation.

The power units should also be mentioned: on Datsun ON-DO and MI-DO, 1.6 engines with 87 or 106 hp are installed. (8 and 16 valves) - similar internal combustion engines are installed on LADA. There are two gearboxes: 5-speed mechanics and 4-speed automatic. Of course, these are far from the most modern units, but it is they that allow you to sell cars at a relatively low price, and also provide reliability.

If we talk about prestige, then the cars are noticeably budgetary and do not cause any special enthusiasm and respect either on the road or in the city. On the other hand, Japanese cars are highly valued in our country, and the manufacturer staked on this.

Datsun MI-DO engine dropout

The main problem with the Datsun MI-DO vehicle is the engine drop issue. Manufacturer's statement of violation of operating conditions. There were several such cases, especially on the first cars. This is due to the common platform with LADA Kalina, on which a similar problem was also encountered.

Datsun logo

In connection with the revival of the brand, it was decided to create a new logo.

Datsun emblem comparison

Datsun's classic logo was based on the Japanese flag and the slogan "Land of the Rising Sun." After Nissan took over the company, the only thing that changed was the word “Datsun” was changed to “Nissan”.

In 2012, the logo was changed and the name Datsun was chosen because it is very important to Nissan. The company hopes that buyers will start by choosing low-cost Datsun vehicles and then purchase more expensive and prestigious Nissan and Infiniti vehicles.

What does Datsun mean

DAT stands for the initial letters of the founders of the company - Kinjiro Dena, Rokuro Aoyama and Meitaro Takeuchi. In addition, the brand speaks of three important automotive properties: reliability (durable), attractiveness (attractive) and reliability (trustworthy) - DAT. The first company was called DAT Jidosha Seizo.

In 1931, the production of a car was launched, which was called the DATson. Son - from English "son", so the brand name can be translated as the son of DAT. Unfortunately, the word "son" is consonant with the Japanese word for "loss", which could not be allowed, so the car is called "Datsun"... Since then, the brand name stuck, and the models were already called differently, but in the first versions they were numbers: 12, 13, 14. Then 110, 210, 310.

In 1966, it was decided that the models should now be named differently and a competition was held, which resulted in the car Datsun Sunny ("sunny").

After the revival of the brand in 2013, the name of the company began to decipher already as a dream (dream), accessibility (access), trust (trust). First of all, the car was designed for young people.

Datsun plans

Datsun GO is not supplied to Russia. As already mentioned, it is built on the same platform as the Nissan Micra and is popular, for example, in India.
In the modern world, crossovers or pseudo-crossovers are gaining more and more relevance. A separate popular class is the compact crossover. Datsun also plans to release a compact crossover. Provisional name Datsun GO-cross.

Datsun GO-cross - compact crossover