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According to statistics, for more than 50% of car buyers, color is no less important than its specifications. The market currently offers a wide range of shades. It is generally accepted that men more often choose classic colors - black, blue, gray, white, and women - shades of red, yellow, green or blue. But gender is far from a verdict on the choice of “swallow” color. We will tell you about other criteria that can help you answer the question of what color of car to choose.

Car color and driver’s psychotype

Psychologists have found that the choice of car color is directly related to the psychological characteristics of the owner and his driving style and have given several recommendations.

• White color symbolizes a bright dream. It is believed that fair but emotional drivers choose white. Their driving style is calm and balanced.
• Black is chosen by people who crave attention to themselves. One can say about the owner of such a car - confident and purposeful. Their driving style is harsh.
• Shades of red express passion as well as love of power. Owners of red cars are impulsive and hot-tempered; they can ignore the rules on the road.
• Blue is preferred by people who choose a friendly environment around them. They are humble and thoughtful. This is the color of restraint, attention to detail and calm. It is rare to find aggressive people among owners of blue cars. But they are always ready to provide assistance on the road.

• The yellow car and its owner definitely stand out from the crowd, which is what they strive for. Such people, as a rule, are sociable and calm, both in life and on the road.
• Green is the color of independent people. It is believed that owners of green cars claim the title of “Troublemaker,” because their actions on the road are difficult to predict. At the same time, these people constantly strive for something new and are distinguished by loyalty and even a degree of shyness. Owners of cars in light green shades, like owners of red ones, are distinguished by aggressiveness on the road.
• Pink shades give off a dreamy feel, but only when in moderation. An excess of pink signals that a person is not serious. However, owners of marshmallow-colored cars drive on the road with respect towards other road users.
• Silver is more often chosen by rational people who think through every step and do not want to attract a lot of attention to themselves. Gray or silver will not suit people with an active lifestyle who want to stand out.

It follows from this that it is better for hot-tempered people to choose a car whose color has a “cooling” effect - dark or silver. But, one way or another, the color scheme should be based on your feelings of comfort and safety.

Practicality of the car

When purchasing a car, it is not enough to pay attention to its shade from an aesthetic point of view. The color of a car has different effects on traffic situations, the rate of accidents, and also has a bearing on its practicality.

• White. In a thin stream, such a car stands out among others, but if the density of white cars in a small area is high, the color can merge together. During the snowy season, the accident rate of such a car increases significantly. White does not require special care, because dust and scratches on the canvas are insignificantly visible.
• Black. Such a car often blends in with the color of the asphalt, and in the dark it becomes completely invisible. Owners of black cars become involved in road accidents more often than others. As for practicality, dirt on such a car is immediately visible, and in summer the temperature in the cabin rises every minute.
• Red. The car undoubtedly attracts attention, and people try to avoid it - the owners do not have a calm driving style. Red shades tend to fade quickly in the sun.
• Blue. It is safe to be with the owner of a blue car on the road due to his psychology described above. Dark shades of blue require slightly less maintenance than black cars. Light shades (blue) are considered “feminine”; dust is less visible than on a dark car. However, the blue color of the car reduces concentration on the road if you drive behind it for a long time.

• Yellow. By itself, it activates the activity of the brain. The dirt on such a car is noticeable, but if you approach it from a humorous point of view, it even looks interesting - you can only let your imagination run wild. Due to its eye-catching shade, owners yellow cars rarely become involved in road accidents. However, the risk of incorrectly assessing the distance between road users increases.
• Green. Along with blue, dust is clearly visible on dark shades. In addition, during the blooming season, a green car is less noticeable against the background of bushes and trees. The light green tint is a stimulant of the immune system, and the dust on such a car is only slightly visible.
• Pink. Definitely a feminine color. It's rare to find a car dirty. On the road, road users on pink iron horses are treated with caution - there is an opinion that instead of taking the traffic situation seriously, car owners are “flying in the clouds.” But, probably, such a relationship develops only because an associative connection is triggered.
• Silver. Practical color in terms of care - dirt and scratches will not be noticeable. In summer, by reflecting the sun's rays, the body prevents the car interior from overheating. But at night, a gray car is hardly noticeable on the road, so it is recommended to take measures to avoid an accident.

When choosing the shade of your car, you should set your priorities correctly - do you need a bright car to attract attention, which plays into safety and beauty, or are you a supporter of practicality and do not have a great desire to spend every evening with a rag.

The stars can help you choose the color of your car. Astrology has not been canceled! This, of course, does not mean that you need to blindly trust the advice of astrologers, but you can listen to their recommendations.

• Aries. Active and stubborn individuals. The choice is given to high-spirited engines. They often act childishly on the road, which increases the risk of creating an emergency situation. The color that suits your temperament is red, but taking into account your driving style, you can take a closer look at a yellow car. Blue shades are more suitable for women.
• Calf. Calm, balanced type. In cars they prefer reliability and comfort. Taurus can safely choose any color from light to dark shades, excluding irritating red, which is directly related to the zodiac sign.
• Twins. Great connoisseurs of “wind in your hair.” They are fickle in their mood, their duality also manifests itself on the road. As representatives of the air element, they often buy cars in “heavenly” colors, but do not neglect bright colors - orange or yellow.

• Cancer. Drivers who tend to worry about their iron horses. Supporters of comfort, practicality and reliability. For representatives of this sign, the car is a second home. Therefore, the color should be just as comfortable. Cancers often avoid flashy colors, preferring calm shades of green, blue, yellow and gray.
• A lion. A representative of the fire element, who likes to stand out from others. The car should match its owner, and its color should emphasize personality traits. Leos often exclude black from their choice, but do not neglect dark blue or burgundy. It is better for the sign to buy a car in bright colors - red or yellow.
• Virgos. They take a very responsible approach to choosing a car, which is subsequently kept clean. The choice of color is based on practical considerations - white, gray, blue or burgundy.
• Scales. Representatives of the zodiac cycle are balanced by nature. They value the aesthetics of a car, which is why they spend a lot of time searching for the perfect one. On the road they try to evaluate everything carefully, but in critical situation They don’t always have time to make the right decision. Shades of green are most often chosen.

• Scorpion. They tend to choose a car that can reach high speeds. However, they also know how to get out of an accident with minor scratches or completely intact. This sign chooses colors to match the racer’s temperament - all shades of red or yellow, but they can also take a closer look at black.
• Sagittarius. Lovers of travel and space. This zodiac sign is usually knowledgeable about all the new products on the market. automotive market. Sagittarians buy cars that look menacing in appearance. The chosen colors highlight such a car - yellow, purple or green.
• Capricorn. Selects practical car no-frills, able to overcome difficult obstacles. They don’t like to attract attention, and therefore the color of the car is chosen from a wide range of dark or gray.
• Aquarius. A lover of comfort, he loves a large number of buttons and displays. The color of the car must match the interior contents - bright shades will come in handy.
• Fish. Unpredictable zodiac sign. Speed ​​helps them relax, but due to their high emotionality, they often become involved in road accidents. Pisces should take a closer look at the shades of their element - blue or green.

Of course, each person is unique, the zodiac sign only indicates common features character. The recommendations given above give you direction for reflection - choose the color of the car according to your zodiac sign or choose another criterion.

Choosing colors according to Feng Shui

Choosing the color of your “horse” according to your zodiac sign is not the only way to turn to astrology. The elements identified by experts will help determine what color to buy a car. Each of the five elements has its own shades. Determining your element is simple - by the last digit of the year of your birth.

• Metal element (0 or 1). Shades of gray, gold or white, similar to the color of the elements, are best suited.
• Water Element (2 or 3). It is better for representatives of the elements to buy a car in black and blue shades, which will add restraint and prudence.
• Car owners of the Wood element (4 or 5) will choose green cars, which will reassure the driver and give a feeling of perseverance, characteristic of representatives of these signs.
• Element of Fire (6 or 7). The choice is in red shades, which give confidence to car owners.
• Earth element (8 or 9). Take a closer look at a beige, brown or yellow car.

These colors work well for the body. The interior of the car must be chosen so that the colors are harmoniously combined with each other.

Signs and superstitions

Car owners do not ignore signs and superstitions, because some of them actually come true. This also applies to the color of the car. Americans consider green to be the color that brings disaster on the road. According to statistics, green cars are more likely to get into accidents.

Australians, like many others, consider black cars to be the most dangerous, and white cars the safest. They talk about red - more often they stop at traffic police posts for inspection. A brown car in itself is a talisman and warns against theft.

General signs when buying a car remain unchanged over time. Many people know that it is necessary to “mark” a purchased car. It is also believed that a car has its own mechanical soul, which means you should treat it with respect, you can even choose a name.

It is believed that over time, when the car and its owner become one, the “iron horse” can signal the condition of the driver. So, for no reason, an overheating engine can mean anger accumulated inside the owner, and foggy windows signal possible problems with vision and hearing, or that there is something in the driver’s life that he does not want to pay attention to.

“If you are greeted by your clothes, you will be seen off by your mind” - the proverb also applies to a car. A car is actually greeted by its appearance - body shape, color or degree of dirt, and its technical characteristics are taken into account. How to choose the color of a car - according to your zodiac sign, trusting the philosophy of Feng Shui, giving preference to practicality or aesthetics - is everyone's business. But it is unwise to draw conclusions about a driver based solely on the shade he has chosen for his car, but, nevertheless, some conclusions can indeed be drawn.

Finally, we remind you that you should not blindly trust the car seller, even if you really liked the car. Check the car's history in advance and protect yourself from a bad deal.

A practical approach involves assessing ride and performance characteristics. As for the color of the car, the importance of this factor is ridiculed in the famous joke where a friend asks a woman what kind of car her husband bought. The answer is “Blue!” should show how ridiculous it is to put such a trifle as color in the first place. In fact, each color has not only a psychological meaning, but also a very practical one. Not taking into account the importance of color is making a deliberately worse choice. Let's look at the pros and cons of each color for cars in detail.

White car color

White car color is the most common

White is the most popular color according to statistics.

• Does not lose freshness with slight contamination.
• Neutral, suitable for everyone, regardless of gender, status, car class and model.
• Bright, juicy, catchy, effective.
• Economical to paint.
• Suitable for small cars.
• Well visible on the road.
• Reflects the sun's rays, good for hot climates.
• Doesn't get boring.

Minuses:

• Hard to see in the snow.
• Any scratches, chips, or swelling are immediately noticeable and damage general form the car is much stronger than in other colors.
• It is difficult to restore and restore the coating. It is difficult to get the tone - there are a lot of shades of white, and paying for the work or finding skilled colorists to mix colors is an additional cost.

A fashionable alternative to white gloss is mother-of-pearl and pearl colors. They look expensive, fresh and bright, but require care.

Left - white gloss, right - white pearl

Beige car color

Beige the most practical among all other colors . It is similar to the color of road dust, which, on the one hand, may not be very attractive in appearance, but, on the other hand, provides maximum unpretentiousness, since the dirt merges with the car and it does not have to be washed often. Especially in dry weather.

Beige color is the most unpretentious and practical. Contaminants merge with it, due to which you can avoid washing the car for a long time.

The beige color has essentially one minus:

• On the road, cars can look dirty and inconspicuous.

Creamy and ivory colors quite complex. They are characterized by nobility and sophistication, but they are much more demanding.

Ivory car

Their disadvantages:

• Cars can look dirty and inconspicuous (just like the color beige).
• They require maintenance and repair - eliminating scratches, damage, and dirt will be even more expensive in terms of money, complexity, and time.

Car color black

As in the world of high fashion, black is considered the most stylish color in the world of the automotive industry. It is he who best presents this miracle of engineering and design, emphasizing its class and appearance.

The black color of a car is associated with elegance, status, and wealth. However, it is not recommended to paint small cars this color, as it visually makes the car smaller.

The more expensive the car, the more important it is to have a discreet and unobtrusive color that will not draw attention to itself. This is the law of the world of expensive things. Achromatic colors are the best choice. Black of them is the most expressive. The clearest silhouette, the most expressive lines - thanks to the black color.

Matt black car color

Associations that black evokes: solid, expensive, powerful. This color is a standard, neutral color, so you won't get tired of it even after years.

Minuses:

• Not youthful, joyless, devoid of individuality.
• Demanding about cleanliness and generally not the most practical color.
• Hardly visible on the highway from afar.
• Increased body heating on sunny days.
• Very bad for small car. Visually reduces its size even more.
• Causes associations with company cars. Aggressive.

At first glance, it may seem that dirt on a black car will be less noticeable than on a white one. In fact, a dirty black car looks worse than a white one.

This is due to the fact that the “dusty” color of dirt on a black car makes it look more unkempt than the dark, dirty shade on a white car.

Red color

It is a mistake to believe that this color speaks exclusively of the desire to be the most noticeable, of aggressiveness and temperament. Many shades (cherry, red-orange, burgundy) are so rich and dignified that they would be appropriate on F-Class models.

Various shades of red in cars

Pros of red:

• Excellent visibility on the road.
• Is a classic. It is familiar to others and will not shock like pink or light green.
• Democratic, suitable for both women and men.

The peculiarity of red lies in the optical illusion of this color: - visually it seems that the red car is moving faster than it actually is, and that it is closer than it actually is.

Yellow and brown colors

Yellow is complex, but perspective color. If we are talking about metallic shades (Golden Star, Golden Niva, Melon), then this is the choice of elegant people with delicate taste. It looks rich. Like any light color it will require care. The bright yellow gloss has the self-explanatory name “Taxi Yellow”.

The color yellow is closely associated with taxis, so there may be a case when someone knocks on your car and asks about the fares for the trip.

Various shades of yellow in cars. Bright colors look nicer, but are strongly associated with taxis.

Many shades of yellow (mustard, greenish-yellow) may not evoke pleasant associations for everyone (for example, with the color of pea soup), but if the car model is not banal, they will be a highlight and a great way to attract attention.

Khaki shades are difficult for urban conditions and passenger cars, but jeeps and tall cars They impart a certain severity and are associated with trips into nature, hunting and fishing.

A khaki color car is best suited for SUVs. It is chosen mainly by lovers of off-road travel, fishermen and hunters.

Brown colors add a retro accent; they must be carefully selected to match the character of the model. For example, brown will decorate the Jaguar XJ sedan. Rarely suitable for class A or B cars.

Brown color suits business class cars. It looks worse on class A and B cars.

Car color green

Despite the fact that this color is the richest in shades (there are 376 shades in the Panton palette versus 116 red or 180 blue), until recently it was rarely used for painting cars.

Minuses:

• Merges with nature.
• Poorly visible on the highway. The green car was visually perceived to be further away than it actually was. However, the active spread of the metallic effect has somewhat mitigated this problem.

Otherwise, this color is neutral, the pros and cons depend on the shade. The general rules are the same: light ones are preferable for small-sized models, deep saturated - for respectable ones.

Various shades of green in cars

Blue-green colors are one of the best selections for fashionable effects such as chrome plating and chameleon effect. Both of these types of processing make the coating bright, almost jarring to the eyes, which is just right with the calmness of blue and green shades.

Blue and cyan colors

Blue is popular. Depending on the shade, it can carry different symbolic meaning.

• Atlantic (purple-blue) – casual,
• Diplomat (blue) – solid and at the same time not heavy,
• Lapis lazuli (light blue) – expensive, impressive,
• St. Tropez is sporty.

Various shades of blue in cars. This color is associated with calm, rest, and relaxation.

Pros of blue:

• Reliability, thoroughness.
• Versatility.
• Forms the image of the owner as a serious, intelligent person. It is not for nothing that the color is considered one of the most popular for uniforms.
• Practical and non-staining.

Until recently, bright blue or aqua shades were rare among the mass buyer, although they can increasingly be seen at exhibitions and on the streets. Such shades are strongly associated with rest, leisure, and vacation. Green tones of the sea and sky blue were one of the trends of 2014, when the masterminds of the auto industry became fascinated by the ideas of environmentally friendly cars, which were simply obliged to radiate peace and relaxation. Since then, these colors have become firmly entrenched in the automotive industry.

Blue car color

Metallic makes any color more suitable for cars - a color with a silver tint is brighter, lighter, shinier, and therefore more visible on the road. Metallic has significantly expanded the modern palette of convenient car colors. Now you can use dull, complex shades of blue and green that would look pale and dirty without the addition of metallic particles. Today they look stylish and sophisticated. Premium models are often decorated as they evoke associations with precious metals and stones.

Purple

A difficult choice both for interior solutions and for the car. This is due to the peculiarities of the human eye’s perception of the spectrum segment between blue and red.

Various shades of purple in cars. This color is quite difficult to perceive, so you should be careful on the road in a purple car.

Purple tones symbolize mysticism and mystery for good reason - they are elusive and look faded on the road. The only exceptions would be tones such as Moulin Rouge (bright purple) or Lilac (light purple).

The range of modern purple shades for cars is represented by metallic shades. The pearlescent tint emphasizes the lines of the car and makes the muted color more expressive.

The benefits of purple depend on the shade. The most easy to care for and representative are dark and medium gray-violet, blue-violet. The colors of lilac and lavender are the choice for compact women's cars.

Pink car color

An interesting fact - the Italian company Lamborgini categorically does not paint its cars pink! Although those wishing to buy legendary car There's a lot in this color. Why did management take such a tough position? As one of the regional directors explained, this does not correspond to the spirit of the brand. "Ferrarri is not a Pokemon!" Only branded red, as well as silver, white and black. This does not prevent buyers from repainting their cars pink themselves. However, the firmness of the concern's management in this matter inspires respect and forces us to take a more attentive approach to the philosophy of color.

Pink is one of those shades that, despite being bright and expressive, is a must-have choice. The color is not masculine, and even if the owner is a woman, it is questionable. They see it as cheap “glamour”, a hint of “pop”.

Pink is a very dubious color for a car, associated with cheap glamor and pop.

The only exceptions are delicate and elegant light metallic pink shades, such as Almond. Associated with the color rose gold, it makes no less a worthy impression than gold, white or silver. Deep dark fuchsia can look original and appropriate.

Silver and gray car colors

Silver was and remains popular. It ranks second in prevalence, after white. If you look at the catalogs the latest cars executive class, then it turns out that the compilers prefer to display the product in silver-gray no less often than in black.

Silver and grey colour and in cars - quite popular and practical

• Practical. Dust and dirt are almost invisible.
• Universal, suitable for everyone.
• A huge number of diverse shades: from the color of wet asphalt to aluminum.
• Quite clearly visible on the highway both day and night. Worse than red, but better than black.
• Great for hot climates.

The downside is that gray is the least noticeable on the road. At dusk, without headlights, a car of this color is almost impossible to see, so it is not recommended to leave gray car overnight on the roadway.

In 2017, 27% of all car buyers on the primary market in Russia chose silver (17%) and gray (10%) shades. In total, this is more than those who chose black cars - 16%, but less than white ones - 28%. The remaining percentages fell on natural tones, with soft and warm (gold, beige, yellow, orange, brown) more popular than green, red and blue.

Why is orange a rare color and is it possible to make a ladybug out of a car?

The orange color is bright, noticeable on the road, and quite practical. Why is it so rarely chosen? First, the color evokes associations with road and construction equipment, which greatly enhances the impression of passenger car. Second: orange is a sporty color. Until recently, it did not fit well with a business image.

Orange colors have not been used in cars until recently, but they are gradually gaining their audience

A second life for color is made possible with fashionable modern effects such as chrome plating, liquid rubber, chameleon. Any of these treatments instantly make the orange color more expensive.

For those who are looking for a balance between energy and earthiness, terracotta shades are suitable. Perfect solution for modern everyday B-Class models. It is noteworthy that one of these shades has the paradoxical name Apathy (silver-orange).

Car color "Apathy"

Relaxed, dynamic, active, modern - if you want to achieve this effect, then bright carrot tones are a good choice.

The desire for originality can lead not only to the search unusual color, but also drawing. For example, is it possible to repaint a car with a bee, ladybug, or zebra pattern? The owner is a gentleman, but there may be problems with registering such a car with the traffic police.

Painted cars are striking in their originality, but problems may arise with them when registering with the traffic police

The safest car colors

An analysis carried out by one of the insurance companies of the Russian Federation showed that cars of natural natural shades are least likely to get into unpleasant situations:

1. Orange.
2. Yellow.
3. Brown.
4. Green.

Obviously, the safest colors are not banal and those that, according to color psychology, indicate calmness, balance and the ability to keep your feet firmly on the ground. The safest is orange. Although this should not be surprising, since this color is used for construction equipment precisely because it is a signal.

The presence of green and brown in the rankings of the safest is questionable at first glance - these colors are not among the brightest. But if we turn to the psychological characteristics of color, then this is expected - both of them speak of stability, sobriety, the ability to clearly assess the situation, and at the same time they give cheerfulness, in contrast to cold blue-blue shades, which have a soporific effect.

Most often, insured events occurred among owners of black and silver cars. Such colors are difficult to distinguish at those moments when drivers are most vulnerable - early morning, twilight. 65% of accidents (maximum) occur among owners of red cars, but this is not about the color, but about the psychological characteristics of those who choose such a provocative color. As a rule, these are young drivers who do not have much experience on the road. White is a prosperous color, although it is at increased risk on the other hand: it is white cars that are most often stolen.

Which color to choose

Below we have provided a table where we have selected the best and worst colors according to the most popular requests of car owners.

Color design is a science; its importance should not be diminished when choosing the color of a car. The right color will not only allow you to express yourself as accurately as possible, but will also improve the quality of the car itself, both in terms of style and safety.

Which car color to choose: the pros and cons of car colors

4.8 (95.2%) 25 voted

For a Soviet citizen there was no problem of choosing the color of a car - they had to take what they brought. The only exceptions were the cars of special services and officials, who used exclusively black cars. Now the choice of colors has expanded and there is freedom of choice, and the research carried out allows us to say exactly which car color is the most practical and safe.

How to choose a car color

For most car enthusiasts, personal vehicle– this is not only an everyday car, but also a way of self-expression and a good opportunity to stand out in the crowd. Men prefer neutral colors (gray, white, black, blue). Women like bright colors; they often pay attention to the rare color when purchasing than to the technical characteristics. Pink, red, green, blue, yellow and purple shades are especially popular.

Psychologists even draw a relationship between the driver’s character, his sexual attractiveness and the color of the car. Such trends are clearly visible among owners of black cars. The desire to have a black car is determined by a person’s desire to emphasize his importance, status and place in society. Black will never go out of fashion, it won’t get boring, and it’s easy to match when painting individual elements.

Henry Ford said well about color at the beginning of the 20th century:

“Any customer can have a car painted the color they want – as long as that color is black.”

Ford's quote was of an advertising nature, because most of the first Ford Ts were painted with this particular color. Other colors were more expensive, and this could worsen the demand for cars. Nevertheless, this statement has taken root, and black occupies a leading position throughout the world, despite its shortcomings.

Ford "T" - the first car produced in millions of series, was most often painted black

Black

Its popularity in Russia does not decrease from year to year - currently 27% of vehicles from the entire vehicle fleet are registered. The reason lies in its status and the special love of our population for large and black cars. Leading this list are all black Toyota models Camry, Toyota LandCruiser, Mercedes-Benz S-class, Lexus LS and other premium brands.

Black emphasizes the owner’s charm, classic taste and the ability to keep a dark car clean. The advantages include clear lines, ease of painting, and good liquidity of the car.

Despite its aggression and attractiveness, black is the least practical color

The main disadvantage is soiling and quick loss of neatness. appearance in our climatic conditions. Even light dust and scratches immediately catch the eye, and in the sun in the southern regions the surface can heat up to +95 0 C. A small car in black will look even smaller.

White

This color is number one in popularity all over the world. The share of such machines in China, India and Southeast Asia reaches 50%, and in Russia White color accounts for only 15% of the vehicle fleet. Sales of white cars are constantly growing in our country. Nowadays, preference for white is given to creative individuals who want to emphasize their individuality and attitude towards the car as a fashionable gadget.

White cars appear even larger due to visual magnification

Advantages of white:

• good visibility on the road;
• suitable for any car, regardless of size and brand;
• neutral when chosen by men or women;
• monochrome colors never go out of style;
• not as sensitive to pollution as black;
• in hot climates, dark cars heat up 20-30 degrees less.

This is interesting! Why are white cars cheaper? The fact is that enamel of this shade is cheaper to produce.

This color has few disadvantages: poor visibility on freshly fallen snow, scratches and rust are especially noticeable, it is very difficult to match the color when painting due to the huge number of shades and halftones.

Silver and gray

In Russia, it accounts for 16% of cars of all brands. The popularity of the mouse shade can be explained by its practicality and inconspicuousness in traffic. There is plenty of dirt on our roads, but on a gray body it is hardly noticeable, so there is no need for frequent washes.

Despite their practicality, silver colors are hardly noticeable on the road, especially in bad weather.

Gray color is preferred by already established middle-aged people who do not need to prove anything. Rich palette from dark gray (popular " wet asphalt") to light silver is popular with all automakers. For example, Mercedes paints its E-Class in its signature gray color as a reminder of racing car"Silver Arrow"

Red

A great way to emphasize racing ambitions and sexuality. Red is the color of power, blood, success. It subconsciously energizes the adrenaline rush and adds visual speed to a moving car. In Russia there are few such cars - only 6%, most of which are in budget models type Kia Rio and crossovers, for example, Nissan Qashqai.

The color of “passion” is known for its poor resistance to fading in the sun

Classic red color suits both men and women. It is consistently popular and has its fans among car owners. The advantages of red are good visibility on the road and the ability to camouflage small chips and scratches. Red cars are less likely to be stolen due to their visibility on the roads common use and low market demand. The downside is noticeable fading in the sun.

Blue

This color closes the top five popular car colors in Russia with 8% of the car market. We associate it with masculinity. Its owner is suspicious, shy and calm on the roads - this is a true car enthusiast who will never leave a friend in trouble and will not create emergency situation. Blue consistently ranks last in road accident statistics.

The blue color of the car is non-staining and quite practical

Pros of a blue car:

• creates a positive image of the owner;
• non-staining and practical;
• Well emphasizes the design elements of the body;
• versatility.

A popular trend in recent years has been natural sky and aqua shades of blue, which, in combination with metallic paint, create a festive look for the car, making it refined and expensive.

Yellow

Its popularity in Russia is low - only 2% of cars. This is a complex color and its use is not appropriate on every car. It is primarily associated with taxis and public transport. So VAG concern developed a special shade for Russia – Savannah.

Yellow cars are known for their “optical illusion” effect: they appear further away on the highway than they actually are.

Glossy shades of yellow look appropriate on expensive sports cars and rare cars, which further emphasizes the elegance and sophistication of the owner. Yellow is especially popular in China and India, where it symbolizes splendor. Psychologists note the good sensitivity of yellow on a subconscious level, so your car will be clearly visible in traffic, which is useful from a safety point of view.

Advantages of the shade: does not fade in the sun, is not in demand among car thieves.

Green

The number of cars in the country with this color scheme is small - 3-4%. Most of them are models from AvtoVAZ, Renault, Skoda. Green is preferred by people who strive for the unknown, love adventure and are quite extraordinary and independent of other people's opinions. A bright green color does not suit every car, and in some cases it will only spoil the impression of the car. The general rule is: the larger the car, the darker and more saturated the color should be.

Scratches and dents are clearly visible on the green color

Another category of car enthusiasts chooses green or khaki for their SUV. The color blends well with nature and looks organic on a brutal jeep that makes its way through the forest. To prevent dents and scratches from being noticeable, the body is painted using the Raptor technology.

Blue

This color is in pure form similar to silver - also practical and safe, but has not gained much fame in Russia - blue cars account for less than 2%. If blue calms and relaxes the owner himself, then it causes nothing but problems for other road users. Firstly, the blue car is hardly noticeable on the road and blends into the horizon, and secondly, it is annoying in dense city traffic.

Heavenly shades of cars evoke associations with the sea

Bright blue colors are preferred by women or creative and out-of-the-box thinkers. For men, blue is associated with a non-standard sexual orientation, which also does not contribute to its popularity.

Brown

According to the international classification, brown and beige are combined into one group called Natural or natural. In Russia there are just over 5% of such cars. About the driver brown car we can say in one word - a conservative who keeps everything under control. Light shades do not get dirty as quickly as black ones, but at the same time they look very expressive. Branded brown colors VAG, BMW, Mercedes have them. AvtoVAZ offers customers a “coriander” shade. Otherwise, all the pros and cons are typical for dark cars.

Brown color looks perfect on premium and business class cars

The most practical color

The choice of car color before purchasing depends not only on the personal preferences of the owner, but also on the operating conditions. The main criteria are good camouflage of chips and scratches, invisibility of light dirt and dust on the car body. The practicality rating is as follows:

1. beige and silver;
2. white;
3. blue;
4. red;
5. yellow.

They are universal and equally suitable for any climate. Thanks to their prevalence, there are no problems with repairs and color selection. These colors are suitable for all car enthusiasts without exception, and it is easier to sell a car in a popular color.

The most practical car colors are silver and beige

The most easily soiled and impractical colors:

1. black;
2. brown;
3. white;
4. green.

The main problem of everyone dark colors– this is their extreme soilability, which makes them unsuccessful. Enough black car After washing, drive a little around the city, and it becomes covered with a thin layer of dust, which makes it untidy. Such cars heat up much faster in hot weather, so they are rare in the southern regions.

The exception is white color and this is due to the good visibility of chips, cracks, and rust on the paintwork. White fades unevenly in the sun, so different parts of the car may have their own shades, which also makes choosing paint difficult.

Safest color

Statistics collected by insurance companies in Russia show the safety of cars in natural shades. These include:

• orange;
• yellow;
• brown;
• green;
• white.

This is explained by the conscious choice of a rare color by the owner and his positive psychological stability. Also, these shades are clearly visible on the roads in any conditions for other road users, and as a result, they are less likely to get into accidents.

Insurance cases most often occurred among owners of silver and black cars. This is largely due to their invisibility on the roads, especially at night, at dusk, and during rain. In addition, these colors are popular among beginners who have little driving experience. The likelihood of getting into an accident for this group is 2 times higher than for natural colors.

Australian scientists conducted research for 20 years to identify the most dangerous color, which turned out to be black.

Next comes red, but the risks of frequent accidents are usually associated with impulsive driving.

Insurers have interesting statistics on the relationship between the color of a car and the likelihood of theft. There is even a special coefficient for calculating CASCO for this purpose. The most stolen colors are considered to be white, silver and black. This indicates their good liquidity and demand for secondary market. Bright and non-standard colors will never attract a car thief due to difficulties in selling the car. The results of the article were combined into a table:

Most popular color	Black
Most noticeable on the road	Orange
The most invisible on the road	Silver
Most visible to scratches, dust and dirt	Black
Most invisible to scratches, dust and dirt	Silver
Most stolen color	Silver
The most irresistible color	Red
The hottest	Black
Lowest heating	White

The selection of colors is carried out by a special science - coloristics. It takes into account individual characteristics, character traits, and goals. It is popular to select paints depending on the zodiac sign or numerology. The right color will make driving not only pleasant and safe, but will also elevate you in the eyes of others and create a unique image.

Most car enthusiasts know that the color of a car is important factor, which must be taken into account when purchasing it, since this is both an aesthetic characteristic of the car and an indicator that is associated with safety, driving quality, and the cost of the car during operation. Currently, car manufacturing companies offer a wide range of colors for cars to choose from. It has certainly become much easier to choose the color of a car when purchasing it.

Most often, when choosing the color of a car, most buyers give preference to the aesthetic side. But color is actually the first level passive protection. The question arises, what color of the car is better to choose? Some of the most popular colors are white, silver and black. More than half of the vehicle fleet is made up of these colors, and the leader is by a large margin silver color. The share of black is only about 15 - 20%.

What is the safest car color?

According to statistics, although dark-colored cars make up a minority on the road, they get into accidents much more often than light-colored cars. More than half of the recorded accidents are caused by dark-colored cars colliding with each other. As for light colors, the proportion of collisions is very small. It turns out that by purchasing a dark-colored car, buyers increase their chances of getting into an accident.

And here stealth is the worst enemy. Pedestrians are literally repelled by the color yellow, especially children. But people with poor eyesight, on the contrary, are prone to getting hit by the wheels of brightly colored cars, since they better estimate the speed and distance to a red spot than to a gray one.

Statistical figures depend directly on the specific colors of the car, time of day and season, driving style, etc. In any case, we are talking about tens of percent, but still an unnecessary risk. What do these dozens of risks consist of?

Warning color or camouflage?

Concerning dark cars, then they blend in with the asphalt, while light ones blend in with the snow. Dark cars at dusk are much more visible than white ones, but in the dead of night there is almost no difference, only the headlights on can level the difference. Although, as a rule, no one parks a car with the headlights on. For example, in bright light, turned-on headlights are not visible, and dark-colored cars are also not visible.

One of safe colors considered yellow, although it is the rarest on the roads. The color that is directly associated with risk is not red, but black.

Visual deception

Cars dark colors seem smaller compared to light ones. White cars appear further away than dark ones. Red cars visually move faster than light ones. The conclusion suggests itself: owners of dark-colored cars are more familiar with body work, but drivers driving a white car should watch their distance.

What colors attract attention

Unusual and bright colors often disrupt the smoothly moving flow of cars and distract the attention of drivers. Therefore, various excesses often occur on the roads. By the way. Airbrushing does not attract attention as much as flashy colors, so from the point of view of traffic safety it is much better to emphasize your individuality with the help of drawings in a neutral color. color scheme than by buying a pink car. We should not forget that most potential buyers have a negative attitude towards bright colors, different drawings

, so it will be much more difficult to sell such a car. Here you will have to look not just for a client, but for a comrade in worldviews who will like such an iron horse.

What is connected with the practicality of car color is that you can wash your car less often, since dust and dirt are less noticeable. It should be remembered that the color of mud is one of the most camouflage. If you value the beauty of your car and safety, then you need to be determined to wash it as often as possible. Most car owners are arguing about whether body paint, its color, affects durability paint coating

during operation, for the absence and presence of chips and other defects.

There are two opposing opinions: influences and influences. The disputing parties are divided equally. Most likely, the durability is affected by body painting technology and paint composition. Namely, how they painted it, with what and by whom.

There is an opinion that white paint contains calcium carbonate, which causes rust. Metallic paint reduces the risk of scratches and chips. But these are just the opinions of experts; there is not much statistical data in this area, and even more so there are no studies in domestic conditions.

What is the most popular car color?

Remember that whatever color of the car you prefer, no matter what, it will be exactly the color of the car that you dreamed of. Be careful on the roads, enjoy your purchase, follow the rules and then a car of absolutely any color will be safe.

A matter that requires solving many issues: brand, cost, model... And what color of car is better to choose - sometimes too important point for the buyer. Preferences depend on the age and gender of the car owner. For example, men more often choose plain, strict colors - white, black, gray. Women like bright, rich colors that attract attention - pink, red, orange.

When choosing a car color, a future driver may be guided by different criteria.

Color future car can be viewed from a practical standpoint. Light shades, such as silver, sand, white, are easy to clean, and stains and dust are not visible on the coating. But the dark ones look chic, but require careful care, frequent washing and polishing.

Some colors affect our visual perception. The red car creates a feeling high speed, light colors visually increase the size of the car.

Dark shades increase the risk of accidents in the evening and at night.

Psychologists believe that the choice of color is related to character. Let's try to consider this aspect of buying a car: how to choose a color depending on its associativity, compliance different characters. And also the influence of car shades on driving style, road safety factors, and practicality.

White

White is a symbol of happiness, dreams. It is believed that those who prefer white are responsive, neat, fair, but reserved, indecisive, although romantic. White is for those who strive for purity and harmony. From a white point of view, lovers of white are careful and choose a safe style. The white color will give the owners of such a car confidence on the highways.

For a car, white color has advantages in that it reflects light, and the car heats up less in the heat, you will feel comfortable in it. It is also clearly visible to other participants on the roads; according to statistics, it is less likely to get into an accident. But in winter the car is hardly noticeable, and in regions where snow lingers for a long time, it is worth considering the advisability of a white color.

It is also worth considering that a polished, shiny white car very effective, but maintaining it in this condition is difficult, especially in the off-season.

Black

According to psychologists, black is preferred by aggressive, ambitious people who strive for respect. Sometimes associated with sad, tragic. , according to statistics, this is the most popular color, which seems to demonstrate “extra weight” in society. And the same statistics show: black cars are more likely to get into accidents. It is possible, of course, that this is just a coincidence, because the car merges with the road, especially in dark time.

Dust and scratches will be very noticeable on a black surface. In summer, such a car absorbs sunlight, it will be hot in it.

Grey

Gray color is characteristic of people who want to remain unnoticed and avoid attention to themselves. Usually these are responsible, reasonable people, which is reflected in driving a car.

The disadvantage of gray when painting a car is that it will blend in with the road, especially in the dark. The advantage will be the invisibility of dust and dirt on the surface.

Red

Red is for those who are expressive, brightly emotional, who want to stand out, and who are not afraid of anything. Usually these are powerful people, energetic, hot-tempered leaders, steadily moving towards their goal. They can be selfish and adventurers. Such people are usually characterized by an aggressive style in behavior and driving, therefore they often lose their vigilance and are careless.

As a car color, red certainly attracts attention, but it tends to fade quickly in the sun.

Yellow

This is the color for those who want to break out of the gray everyday life, are open to new things, and look forward optimistically. You rarely see a yellow car on the road, although it looks impressive, even a little dirt and dust does not reduce its aesthetics. If you choose this color, then every day you will have your own sun. Yellow bright cars are clearly visible on the roads, but do not irritate or distract drivers - there is less risk of an accident. Typically, drivers of such cars are confident on the roads and do not create dangerous situations, easily join the movement.

Green

Green is chosen by serious, non-aggressive people who value comfort and convenience, who want to protect themselves from outside influence. Those who prefer green think through and weigh their decisions. However, statistics refer green cars to a risk group, because they tend to change their behavior while moving. In addition, cars are difficult to see against a green background. Green cars They are spectacular on the road, although the dark green, which is more often chosen, shows dust and scratches, just like black.

Blue

People with a penchant for blue are responsible, calm, do not drive recklessly on the roads, and are ready to help others. Blue car for those who value constancy, rarely change their minds, don’t fuss, and don’t rush. It brings peace and tranquility.

It is noticed that Blue colour girls rarely choose. Owners of blue cars often have to, dirt and even dust really spoil the look.

Beige

A beige car for romantic, dreamy people. The advantage of a beige car is that it is the most practical color; dust on it is invisible.

Metallic silver

Silver, metal car Suitable for sophisticated, cold people who strive to be above dullness and everyday life.

Orange

Shades of orange are often chosen by those who are changeable, absent-minded, and restless. An orange-colored car is good for a creative, cheerful, optimistic, extraordinary person. But self-confident people who go ahead can also prefer these tones.

Blue

The blue car lifts your spirits on gloomy days. For cheerful, carefree people, it will help you relax and calm down.