The "Great Universe" of the Korean Automotive Industry - Daewoo Brand

Korea is the home of manymajor automotive companies. It was in the capital of this country that the headquarters of the famous automobile manufacturer Daewoo Motor Co. was located. Ltd.

Kim Woo Chun - business genius

In 1936, the future founder of the Daewoo brand, Kim Wu Chun, was born in a family of Korean intellectuals. Although Kim's father worked as a teacher at the university, the boy's life was not calm and well-fed. At that time, Korea was one of the poorest countries in the world, and therefore, in order to help his family, at a very young age he had to earn money by street selling newspapers. During the period of the division of Korea into two parts, Kim finished his studies in Seoul at the prestigious Yonsei University, where he received an economic education.

When bombs were no longer heard on the Korean streets, people became more and more worried about whether the Korean economy would be able to catch up with the Japanese economy in development? The young graduate Kim gave an affirmative answer to this question, as well as his other fellow citizens, because he firmly believed that his people were superior to the Japanese. In 1960, Kim Woo Chun got a job at the Council for Economic Development, open under the government, but still the young man was more interested in practice than theory, and after studying the intricacies of the Korean bureaucracy for a year, he transferred to the private company Hansung Industrial. The young man devoted himself entirely to work, and already in 1965, at the age of 29, he was appointed to the position of director of Hansung Industrial. And then the idea is born in Kim's head to start building his own industrial empire.

Daewoo Deep Diversification

After 2 years, Wu Chun leaves Hansung and registers the Daewoo weaving company. The name Kim chose (translated from Korean as “Great Universe”) was in line with the ambitions young man. And although the weaving company established in 1967 did not have any looms, it did have five employees and $10,000 in start-up capital. In order to receive his first order, the businessman demonstrated the fabrics he purchased in Hong Kong to various entrepreneurs. And this adventure bore fruit in Singapore, where the charismatic Korean received an order for his company for $ 200,000. With the advance received, Kim returns to Korea and purchases the necessary weaving equipment. A month later, his weaving company produces fabrics of the required quality. During the first year of its activity, Daewoo managed to sell its products for 580 thousand dollars and open the first foreign offices in Sydney and Frankfurt. The company itself operated a system of paternalistic labor relations. To further strengthen the family atmosphere, Kim constantly visited the shops, where he talked with employees and handed out chocolates to them. The owner of the company did not disdain to spend the night in his office after an almost 24-hour working day.

After these successes, the name of Kim's textile business was heard at a government meeting in the most laudatory context. Thus, the prerequisites appeared for Kim to fall into the number of "close" businessmen, whom General Park Chung-hee chose according to his personal qualities, and Daewoo to turn into a solid chaebol (financial and industrial group). The government gave state-owned factories and banks to the “close” oligarchs practically for free, and also provided almost unlimited soft loans. In return for their privileged position, the chaebols had to show exponential growth in exports.

Kim understood that weaving mills alone were not enough to build an industrial empire, and therefore he began to persistently search for a way into other industries. In 1976, a turning point in the activities of Daewoo was free transfer company by the government-owned state-owned machine tool factory. This production had no chance of "recovery", because for all 37 years of its existence it has never made a profit. To correct the situation, Kim "lived" at the factory in the truest sense of the word. To do this, he even put trestle beds in his more than modest office. The businessman also radically revised the production strategy, sent staff for retraining and reprofiling. All these measures have yielded results. A year later, the plant for the first time in its existence made a profit. After the machine tool plant, Kim owned a shipyard, and then a car assembly plant. Wu Chun managed to put even the most hopeless enterprises on their feet.

By 1972, Daewoo was already a group of companies engaged in, among other things, the production of electrical appliances, weapons, electrical appliances and much more. But with the deep diversification of Daewoo, Kim's main ambition has always been the auto industry. The history of the company as a car manufacturer dates back to 1972, when the Korean government decided to entrust the creation of domestic cars to four manufacturers: Kia, Hyundai Motor, Asia Motors and Shinjin. After a while, Kia and Asia Motors merged, and Shinjin, in turn, became Daewoo, founded in 1972 by GM and Suzuki. In the future, the young automaker chooses a new name, Daewoo Motor, and the image of a sea shell as a logo. As the company's management believed, this badge most of all corresponded to the name "Daewoo".

Model rangeDaewoo

The first cars under the new Daewoo brand saw the light in 1977. "First-born" was Maepsy, which could be said to be a clone of Opel Rekord. The latter was produced from 1957 to 1986.

At the initial stage, and in subsequent years, the automaker makes every effort to become worthy opponent companies such as Hyundai and in particular its division Kia. In the first half of the 80s, Daewoo gradually increased its momentum. In 1982, the annual production of the company is 15 thousand copies of cars, and five years later this figure is 150 thousand cars.

Until 1993, Daewoo worked closely with the American automaker General Motors, and in the mid-90s, the South Korean company enters the German automotive market with models such as the Nexia and Espero. ModelNexia is licensedbased on a car produced in Korea since 1986 Opel Kadett E. Nexia is known to Americans as Pontiac Le Mans, and to Koreans as Daewoo Racer. In Russia, this model appeared only in 1993. After its release, originally created as a comfortable car, with an affordable price for a wide range of buyers, Nexia was produced for several years without any changes. The model was available from various modifications bodies (5- and 3-door hatchback, as well as a sedan) and different equipment versions (GL and GLE). The car was driven by an 8-valve 75-horsepower 1.5-liter engine “borrowed” from Kadett E. In addition, Nexia could be equipped with a 16-valve engine that develops a power of 90 "horses". After restyling, the assembly of Nexia was established in Uzbekistan, Russia and Romania.

Since 1988, the Tico all-wheel drive hatchback, which belonged to the “mini” category, has been rolling off the Daewoo assembly line. The car was based on the Suzuki Alto model. 8 years after this release this car the Uzbek plant began to work.

In 1993, the company presented the Prince sedan and the more comfortable Brougham model, developed on the basis of the Opel Senator, which was no longer produced at that time. In the same year, Daewoo produces a modelEspero. The basis of the novelty was the chassisOpel Ascona. The range of car engines included located transversely units with a volume of 1.5 liters, 1.8 liters and 2 liters, developing a capacity of 90, 95 and 105 "horses", respectively. This inexpensive sedan ceased production in 1997.

Three years after that, Daewoo opens 3 large technical centers in the UK, Korea and Germany. The dynamics in terms of production continues to persist in the 90s. Kim was simply obsessed with the idea of ​​​​turning Daewoo into a leader in the global automotive industry. To strengthen the position of his company, Kim began building factories in underdeveloped, but at the same time promising markets, where at that time there was rather weak competition. As a result, the number of Daewoo cars produced annually by 1999 began to equal 729 thousand units. Kim planned that in the new millennium the company would produce approximately 2 million cars annually and the brand would have every opportunity to fulfill its plans if politics had not intervened.

First prerequisites Links to the events of the late 90s occurred back in 1995, when the head of Daewoo was under investigation in connection with a corruption scandal, and although the court acquitted him, his problems with the law did not end there. At a time when the management of other chaebols, such as Hyunday and Samsung, urgently reduced their debts and tried to increase profits, Wu Chun firmly believed that Korea would always support his "brainchild".

In 1997, the product lineDaewoo replenished three models at once: Lanos, Nubira and Leganza. These cars have become the most popular over the entire period of the brand's existence. To create these cars, the company had to take a large number of loans.

Exactly Lanos was the first independent development of the Korean auto company. Initially, the C-class model was intended to replace Nexia in the model range, but due to the fact that the improvements made were insignificant, Lanos simply acquired its “additional” audience. At the same time, Lanos can be safely called a people's car, because it combined quality and an acceptable price for a wide range of buyers. The model was available in sedan, 3- and 5-door hatchback body styles. To equip the car it was proposed whole line engines from a 1.3-liter engine and ending with a 1.6-liter unit with a capacity of 75-106 "horses". The release of this model in South Korea ended in 2004, but cars continued to be produced in Ukraine and Vietnam.

Model Nubira has developed a division of the company in England. The car belonging to the golf class was equipped with a front-wheel drive system and located transversely engine. The model was quite inexpensive, but it differed decent quality manufacturing. The novelty was available in body modifications similar to Lanos. Since 2002, the model has changed the chassis, and its further release continued under the name Lacetti.

Leganza is the brand's first business class car. A large number of specialists from leading auto-building companies (GM, Lotus, Ricardo, etc.) worked on the development of this model. In the history of the company, the novelty has become the most comfortable car with the most extensive equipment. Leganza was equipped with a modified 2-liter 136-horsepower unit. Depending on the equipment, a 5-speed manual transmission or a 4-speed automatic transmission was installed on the car. Some time after the release, a 1.8-liter 95-horsepower unit became available for the model. The main advantage of Leganza was a harmonious exterior, decent driving performance, rich equipment for its class and at the same time affordable price. The model was discontinued in 2003.

From a small textile company with five employees, Daewoo, by 1997 had become major automaker which employed 320 thousand people in many countries around the world. The diligence of the founder of Daewoo allowed the company, three decades later, to take the second place in Korea in size. Unfortunately, in the shortest time after that, the company died.

The collapse of the "Great Universe"

In 1998 on Geneva auto show Daewoo presents to the public a miniature, comfortable and very maneuverable Matiz car. The novelty, created on the basis of Tico, immediately became popular with many Europeans who prefer to move around the city in small, economical cars. The first generation of the model was equipped with an economical 0.8-liter engine and a 5-speed manual transmission. The restyled version of the model has already added a little in size, and the exterior has become more modern.

In the same period, the country was covered by the Asian financial crisis, which led to a rapid increase in the brand's debts. Kim persistently tried to convince the government to help, but the government pursued its goal of nationalizing the chaebols, and therefore officials in return for their help demanded the sale of the company's foreign assets. For the founder of the company, this meant saying goodbye to his dreams of Daewoo's leadership in the global auto industry, and therefore Kim decisively refused this offer. The automaker made a number of attempts to get out of this situation on its own, but a massive “attack” of creditors with demands to urgently pay off all debts nevertheless led Daewoo to bankruptcy. And in 1999, the government of the country took control of the company, and the founder of the brand was declared a malicious financial criminal. Several automotive companies began to fight for the right to buy the South Korean brand. While the auction lasted for a year, the company continued to increase production.

In 2000, the Leganza was replaced by the Magnus (known in Europe as the Chevrolet Elanda) in the company's model range. Compared to its predecessor, the model has significantly increased in size. The Magnus, like the Leganza, had a practical interior, excellent driving performance and a wide range of powertrains. A year after that, a 5-seater minivan debuted at the Geneva Motor Show Rezzo .

In 2000, by decision of the Korean government, the most "tasty" part of Daewoo Motor for a "paltry" price of 250 million (for comparison, other buyers offered to purchase this share for 4-6 billion dollars) is sold to the company's main competitor - the GM concern, which, after jurisdiction, renames the firm to GM Daewoo & Technology Co. The best part for General Motors is that the agreement to buy Daewoo did not include the repayment of Daewoo Motor's debts. Instead of repaying the $17 billion debt, the group gave away about $1 billion worth of Daewoo Auto & Technology Co shares to creditors. When the transformation of these securities into real money will take place, GM did not specify.

Kim Wu Chun, who left the country at that time, upon learning about this news, decided never to return to Korea. But, intending to finally "trample" former oligarchs, the government put Kim, who continued to lead a public life already outside the country, on the wanted list. In 2005 the former Daewoo owner returned to Korea, where he was immediately arrested and sentenced to 10 years in prison. The sick and infirm Kim, released after a while under an amnesty, could already sadly observe how only scattered companies that were not dangerous and uninteresting to "overseas partners" remained from his previously prosperous "Universe".

Daewoo cars were distinguished by a reasonable ratio of cost and workmanship, were quite comfortable for their class, quite economical and easy to drive. All this allowed Daewoo to take its rightful place on the world automotive Olympus. But the company still expected failure. In the sad story of Daewoo that ended sadly, politics played an important role, and therefore it is difficult to talk about business mistakes. But the example of this company is indicative in the sense that in order to be successful in this market, one should always adequately assess the real state of affairs, whatever they may be.

Collecting and issuing countries auto daewoo - South Korea, Uzbekistan, Ukraine

Is it a member of other companies, divisions, corporations, groups?

Disappeared as a single company in 1999. Since 2002 it has been part of General Motors, since 2011 GM has abolished Daewoo name, and replaced by Chevrolet. Although individual parts of the company still continue to be produced under the name Daewoo.

What does the emblem, sign, logo mean

A Brief History of the Daewoo Brand
The company, whose Daewoo brand is quite well known in some countries, is considered relatively young in the world automotive market. Its very appearance was evidence of how fast South Korea began to move in terms of development, whose Daewoo company became one of the first in the country to specialize in the production of cars.

The name of the company where Daewoo is assembled literally translates as "Great Universe", although many drivers whose car is Daewoo might not agree with this interpretation due to its insufficiently high (compared to cult brands) quality. However, this company, whose Daewoo brand was not recognized in its own country for some time, managed to fight its way to the surface.

In 1972, the South Korean authorities considered that only Hyundai, Shinjin, Asia Motors and Kia had the right to produce cars in the country. Soon two recent companies merged into one, and Shinjin established ties with American manufacturers, and after some time, with the support of General Motors, it was transformed into Daewoo Motor.

Until 1993, the factories where Daewoo is produced continued to cooperate with the Americans. In the 90s, cars whose manufacturer Daewoo did not want to be limited to the local market, managed to “leave” the borders of South Korea. company machines Daewoo Nexia, and Daewoo Espero were appreciated by the German consumer, successfully entrenched in the automotive market
European countries. In many ways, the Daewoo Nexia car resembles the world famous Opel Kadett E, which began to be produced in South Korea back in 1986. Interestingly, the same car entered the North American markets under the name Pontiac Le Mans, and among the locals it became known as the Daewoo Racer.

In the 90s, the company whose Daewoo production became more and more developed technical terms, began to gain more and more popularity, but over time it was forced out into the category of budget car manufacturers, which became of interest to consumers from the CIS countries.

Who produces Daewoo today

Today, the production of cars of this brand has been established in several countries, with the advantage given to those states that liberated from the Soviet Union. The production of Daewoo cars was launched on the territory of Ukraine and Uzbekistan, where they gained considerable popularity due to their low cost and tolerable quality. In the late 90s, the company began to experience significant financial difficulties. However, the South Korean authorities refused to nationalize her, as a result of which she became an interesting acquisition target. The winner of the auction was General Motors, which made it its subsidiary and assigned a new name to it - GM Daewoo Auto & Technology Co. Thus, close cooperation between the South Korean and American car manufacturers in the past has allowed Daewoo to survive in a difficult situation, remaining an original manufacturer with its own brand.

Daewoo (Daewoo Motor Co., Ltd.), a South Korean company specializing in the production of cars. The headquarters is located in Seoul. In 1972, the Korean authorities legislated the right to practice automotive manufacturing behind four companies - Kia, Hyundai Motor, Asia Motors and Shinjin.

Then there was a merger firms Kia and Asia Motors. And Shinjin turned into a joint venture between Daewoo and General Motors, and a few years later - into Daewoo Motor. A fairly young dynamic company Daewoo cooperated with General Motors until 1993. In 1995, Daewoo entered the German market with the small Nexia and the medium Espero.

The 1986 Opel Kadett E became a donor for the Daewoo Nexia, the company's future bestseller.

In the US, Nexia was sold under the name Pontiac Le Mans.

Daewoo Nexia is the latest generation of the memorable Opel Kadett E, which began to be produced under license in 1986 in Korea. The car was exported to the USA and Canada under the name Pontiac Le Mans, in the local market it became known as the Daewoo Racer.

The Russians first met him in 1993. After another upgrade in March 1995, the model was renamed Nexia (Cielo for Korea). And soon the assembly was transferred to Daewoo branches in various countries: UzDaewoo in Uzbekistan, Krasny Aksai in Russia and Rodae in Romania.

Such a Nexia looks today, but restyling of the car is not far off.

The Tico front-wheel drive hatchback for city trips based on the Suzuki Alto has been produced in South Korea since 1988, and in Uzbekistan since 1996. Until 1993, the company collaborated with General Motors. By the beginning of 1996, Daewoo had built three large technical centers: in Worthing (Great Britain), near Munich (Germany) and in Pulyane (Korea). The company's chief technical project manager is Ulrich Betz (formerly a senior BMW manager).

Daewoo Tico - Korean "eye", affordable car with good build quality.

Daewoo Prince was based on another Opel model, this time, big sedan Senator.

Since 1993, the Prince sedan and its more comfortable Brougham variant have been produced based on the discontinued Opel Senator. Espero sedan designed by Bertone based on aggregates Opel models Ascona. It was first introduced in 1993. At the end of 1997, the company introduced international car dealerships three latest models- Lanos, Nubira and Leganza.

The Lanos car was designed and put into production in 30 months and cost the company $420 million. This is Daewoo's first own design. In Russia, the Lanos version was called "Assol".

Lanos was supposed to replace the Daewoo Nexia model in our market, borrowing from it the suspension and steering. But he didn’t replace it, Nexia remained on the Russian market, and Lanos is now assembled in Ukraine and sold in our country under the auspices of Chevrolet.

Appearance Daewoo Espero is the work of Italian craftsmen from the Bertone design studio.

Daewoo Nubira- own development firm (branch in England), design - I. D. E. A. Work on the Nubira model (translated from Korean as "to travel the world") began in 1993 and lasted 32 months. The design was developed in Worthing, and the first layout, modified later, was presented at the end of 1994. This is a transverse-engined, front-wheel-drive golf car that replaced the Espero. In Russia, the version is called "Orion".

With the help of Daewoo Nubira, the Korean company has taken a big step forward in the field of creating a modern car.

The Leganza model is the company's attempt to produce business class models. The most comfortable and equipped car of the company. The design of this model is based on the body of the Opel Senator car, modified by Italian specialists from Italdesign. Russian analogue of the Korean model "Condor".

Opel Senator again, but already changed beyond recognition by Italian designers from ItalDesign studio. The result was Daewoo Leganza - a modest application for entry into the business class.

Daewoo Matiz, a mini car model with a transverse engine and front-wheel drive. The model was first introduced in 1998 in Geneva. On Paris Motor Show in October 2000, an updated Daewoo variant matiz.

After the Asian financial crisis in 1998, Daewoo faced enormous difficulties. However, the South Korean government abandoned the idea of ​​nationalizing the company. Fought for the right to acquire it largest corporations peace.

Daewoo Matiz is one of the most successful cars of the company, which has gained popularity in many countries of the world, including Russia.

South Korean Daewoo since September 2002 officially came under the jurisdiction of General Motors, changing its name to GM Daewoo Auto & Technology Co. Today the Daewoo brand is familiar domestic consumer mainly due to cars produced in Uzbekistan at the UzDaewoo plant, which remained outside the framework of the newly created company.

The founding date of the automaker is March 22, 1967, when Kim Woo Chun created Daewoo Industrial, which manufactures products for various purposes - from weapons to electronic devices.

However, the history of the automobile division, which was not originally part of the chaebol, begins in 1937, when a small car repair company, National Motor, appeared. In 1962, it changed its name to Saenara Motor and began promoting Datsun cars in the Korean market.

In 1965, the company changes its name to Shinjin Motors and begins cooperation with Toyota Motor.

In 1972, the South Korean authorities allowed only four companies to produce cars: Hyundai, Kia, Shinjin and Asia Motors. Some time later, the manufacturer Shinjin forms a joint venture with General Motors, creating General Motors Korea. In 1976, the company's name changes again - to Saehan Motor.

In 1982, the automaker falls under the control of Daewoo. Corporation forms with General Motors new joint venture, and thus a new automaker, Daewoo Motors, is born. Until 1996, he was engaged in the production of cars based on the models of the American concern under his own brand.

The first was the Daewoo LeMans, which was based on the Opel Kadett E. The car was offered in a three-door hatchback and a four-door sedan. It was the first korean car with thoughtful aerodynamics and digital dashboard. It was equipped with a four-cylinder 2-liter engine with 96 hp, and also received 14-inch alloy wheels, fog lights and rear spoiler.

In 1991, the car received a facelift that included upgrades to the taillights and front end. In some markets, cars began to be sold under the name Nexia. Russian buyers the model became available in 1993. Later, it began to be assembled at the Krasny Aksai plant, as well as enterprises in Uzbekistan and Romania.

Daewoo LeMans (1986-1994)

In 1988, the all-wheel drive Tico hatchback, copied from the Suzuki Alto, was released. This car sold well in South Asia due to its reliability and unpretentious 0.8-liter engine.

In the early 90s, the automaker collaborated with the Italian design studio Bertone. In 1990, the Espero model appeared, built on the Opel Ascona chassis. The car began to be called the most affordable Bertone development on the market. This model was also produced in the Russian Rostov-on-Don.

Daewoo Espero (1991-1999)

In 1993, the company ceases cooperation with General Motors. In the same year, the Prince sedan appears, designed on base Opel Senator, as well as its more comfortable Brougham version.

In 1996, the brand opens large technical centers in the UK, Germany and Korea. New product development is led by Ulrich Betz, who previously worked for BMW AG.

In the mid-1990s, a serious financial crisis broke out in Asia. The entire Daewoo chaebol was in a fever, but management had no intention of saving or restructuring. Driven by ambitions to become a leader among Korean automakers, the brand is investing heavily in the development of new cars: cooperation with ItalDesign and the British technical center Vorsing begins. The company was going to conquer the European and growing South Asian market.

In 1997, several new models were released at once. Among them was Daewoo Lanos, which was developed independently for 30 months. The work on the body design was entrusted to ItalDesign. In total, the company spent about $420 million to prepare for the release. The car is characterized comfortable interior, smooth running, good sound insulation and affordable price.

Daewoo Lanos (1997)

Daewoo Nubira was developed in the British division of the company and received a front-engine and front-wheel drive system. In Russia, it was sold under the name Orion. Since 2002, the model has changed its platform and name to Lacetti.

Daewoo Leganza, also introduced in 1997, was the brand's first business class car. In Russia, the model was sold under the name Daewoo Condor.

In 1998, the popular small car Matiz was released, which fell in love with the public due to its compactness, maneuverability and elegant body designed by ItalDesign.

The model was offered with several levels of equipment, including power steering, air conditioning and radio. When developing the body Special attention focused on the safety of the driver and passengers. The plastic one serves the same purpose. fuel tank, which prevents fuel leakage and fire when the car is turned over.

Daewoo Matiz (1998)

In 1998, the company buys a Korean manufacturer SsangYong, whose cars are well bought up in the domestic market, but still do not bring the company the expected profit.

Since the beginning of the 90s, Daewoo has been acquiring factories and forming joint ventures in Eastern Europe: a joint venture is being created with the Ukrainian AvtoZAZ, factories are being bought in Poland, Uzbekistan, and Romania.

Despite the active predatory actions, the brand is pursued by creditors. In 1999, the company was declared bankrupt, and high-profile legal proceedings began against its leaders.

The automotive division was put up for auction and acquired by General Motors. The production of trucks was bought out by the Indian Tata Motors. Since 2002, the company has been called GM Daewoo & Technology Co.

Due to the unfavorable reputation in South Korea, General Motors decided to phase out brand Daewoo. Since 2004 in Australia and New Zealand it has been replaced by Holden, since 2005 by European market— on Chevrolet.

Early October 2015 Daewoo cars produced in Uzbekistan received a new name. The renaming is a forced measure, caused by difficulties with the rights to the Daewoo brand.

This trademark belongs to the South Korean company Daewoo International. It was leased by GM Uzbekistan and was used for cars sent for export. In the home market of Uzbekistan, these cars are sold under by Chevrolet. Daewoo International decided to take away the rights to the Daewoo brand from the Uzbek division of GM in order to produce and sell cars under it in Saudi Arabia.

As a result, the Uzbek automaker had to get out of the situation and come up with a different name for the exported vehicle. The new name of Daewoo cars exported (including to Russia) is Ravon.

Daewoo Motors is a South Korean auto company headquartered in Seoul. Founded in 1967. The entire range of Daewoo.

The emergence of the company

Taken as a basis, Shinjin is transformed into a joint venture with General Motors Daewoo Motor. Until 1993, Deu actively cooperated with General Motors, and already in 1995 it showed its own models of small and medium classes, Nexia and Espero, on the German market.

Nexia is a reimagined heir to the Opel Cadet E, known as Pontiac Le Mans for North American exporters, and Daewoo Racer for the domestic market. Daewoo Nexia, the price of a car is from 450,000 rubles, at the moment it continues to produce a plant in Uzbekistan.

In 1988, on the basis of the Suzuki Alto, a Tico mini-class hatchback with front-wheel drive appeared - an actual solution for the city. Already by 1996, Deo had created three large technical centers: in England, Germany and Korea.

Lanos, Daewoo Motor's first own product, appeared in 1996 immediately in three trim levels: four-door, three-door (Romeo) and five-door (Juliet). Buyers could immediately find on the car new logo, consisting of three parts, which was subsequently used on the following Daewoo cars. A year later, Nubira was launched. Its current look was designed by the Italian design studio I.DE.A Institute. Leganza was soon shown.

In 1998 one of the most famous cars The company is Matiz. As with the Leganza, the design was again commissioned from Giorgetto Giugiaro. This car became Daewoo Motor's best seller for the next four years. In 1999, Daewoo introduced the Magnus, which existed in a classic and sporty version, which was a continuation of the existing Leganza.

Since the beginning of 2000, the Rezzo minivan has also been produced. Matiz, Lanos and Nubira received a mid-life facelift. In 2002, the Magnus L6 was equipped for the first time with an in-line six-cylinder engine own production and a new front grille and headlights. In the same year, Deo introduced the Kalos subcompact, designed to replace the Lanos.

Retreat

By 1999, the entire Daewoo Group was in financial trouble and was forced to sell its automotive division to General Motors.

Daewoo owned a stake in Auto ZAZ, a Ukrainian car manufacturer, and a joint venture between Auto ZAZ and Daewoo was established. SKD Daewoo assembly Lanos began in 2002, later the joint venture grew to a full-scale production such as ZAZ Lanos. Version Daewoo Chevrolet Aveo for local market collected by a subsidiary in Ilyichevsk. After the bankruptcy of Daewoo Motor in 2001, the Ukr AVTO corporation bought out all the production facilities of ZAZ.

In August 1992, Daewoo launched UzDaewoo auto in Uzbekistan. The plant currently assembles the Matiz and Nexia, both for the local market and for export, as well as the Lacetti hatchback and sedan only for domestic market. In 1994, Daewoo acquired the Craiova Automobile Plant in Craiova, Romania. Until 2008, it produced Daewoo Cielo, Matiz and Nubira models for the Romanian market, as well as engines and gearboxes for export to GM Daewoo and other companies. The plant was purchased by the Romanian government and sold to Ford in 2007 (an official agreement was signed on March 21, 2008). Production of Daewoo models has been discontinued.

Daewoo initiated the creation of a joint venture in Poland called Daewoo-FSO, to assemble the Daewoo Matiz, find out the characteristics by clicking on the link. From January 2005, FSO began to produce Matiz and Lanos under their own brand. In 1998, small-scale assembly of Lanos, Nubira and Leganza began in Taganrog, Russia, at the Doninvest plant's TagAZ. The project was not very successful.

Chevrolet

After the General Motors buyout, Daewoo models received a new badge and were sold under the Daewoo brand until 2003. All Daewoo models were later renamed Chevrolet. In January 2005, the Chevrolet brand was introduced in Europe, whole line Daewoo was simply shown under the Chevrolet brand.

Some of old models Daewoo changed their names after the rebranding decision was made. For example, Matiz became Chevrolet Spark in some markets, and Kalos became Aveo. Nevertheless, in South Korea, the Daewoo brand continued to exist, as well as in some foreign markets even several years after its replacement by Chevrolet, especially in those countries where the former Daewoo Motors facilities were not acquired by General Motors for example in Romania.