The history of the brand of fashionable menswear bugatti originates in 1978 in the fashion capital of Milan. The German concern Brinkmann needed a sonorous Italian name for a new clothing line. The head of the marketing department, Klaus-Jürgen Müller, found him almost instantly, barely picking up the Milan telephone directory. The company's management immediately approved this sonorous, memorable loud name, despite the fact that under this name an automobile company with more than a century of history already appeared in the world.
As soon as the brand was registered, the first batch of men's quilted coats was released at a factory in the German city of Herford.
Over the next few years, the brand strengthened its position, first in the leisurewear segment, and then in the travel clothing segment, including trousers, belts, travel bags and umbrellas. By 1994, the company had granted licenses to partners for the production of almost all types of men's clothing, footwear, accessories, as well as bags, small leather goods, luggage, underwear, and lines of household products such as bedding and home textile fabrics. Thus, the company's image changed from “bugatti is men's clothing” to “ bugatti is a lifestyle”. By the end of the 90s, the brand had all the marketing rights almost all over Europe and, through an agreement with the Volkswagen Group, which already owned all the rights to Bugatti cars, was able to further expand its export markets in France and Italy.
Despite the consonance with the famous brand of Italian cars, the company has nothing in common, except, perhaps, the desire to be the best among equals and worthy. Thus, the company implements all innovative scientific developments that can be used in the production of clothing and footwear almost immediately. An example of this is the 1988 contract with Gore-Tex, the implementation of the Outlast temperature regulation system, which has its roots in space technology, the successful launch in 2004 of nano-processed garments that provide effective oil protection , dust, dirt. The jacket with built-in heating and an “Active AirCondition” system was especially resonant. For more than 30 years of existence, bugatti has earned an excellent reputation in the fashion world. Today this brand is represented by a network of branded boutiques in more than 60 countries around the world on all continents. Myself bugatti brand using the finest materials and excellent workmanship, it considers itself to be in the upper middle class, and deliberately does not try to acquire the laurels of premium and luxury. The bugatti style is beyond flashy momentary fashion. It is both classic and modern, elegant and distinctive. Each model of the collection emphasizes the appearance of a relaxed and self-confident person.
Bugatti leather goods suits equally well to a business suit and to a casual style. All of the above advantages of this brand are complemented by another important factor - an affordable price. A wide range of models, the highest quality, individuality - this is all that attracts buyers to bugatti. No wonder the logo bugatti has text "Europian brand", and the company's slogan is Relax. You're dressed.
Which mainly specializes in the production of exclusive and sports cars.
Ettore Bugatti (Ettore Bugatti) - it is with this name that the birth of the automobile brand Bugatti (Bugatti) is associated. Ettore had two specialties - a cartoonist and a mechanical engineer. Most likely, thanks to both specialties, Ettore Bugatti was able to design cars that were able to amaze people with their design and driving performance.
He founded the company in 1909. Creating new models, Bugatti paid special attention to the weight of the body, and to the introduction of cars with the advanced achievements of the technology of that time. As a result of adhering to these principles, the constrictor was able to achieve the fact that already the first cars developed a speed of 100 km / h, and it was very easy and convenient to drive them.
On 23 July 1911, the Bugatti Type 13 finished second in the French Grand Prix. All Bugatti models were produced on this car's meringue until the Bugatti Type 59 was born.
Especially popular and famous, the Bugatti brand became in the 1920s, when the Type 35 GP was released. More than 1,500 victories have been won by this car in car races, making the Type 35 GP famous as the most successful racing car in the Grand Prix class.
The appearance of the Type 35 GP car indicated that this model was made only in order to reach high speeds.
The car was well balanced, so it was very stable on the racetrack.
In 1927, the extravagant Bugatti Type 41 was released, with a long wheelbase of over 4.27 meters. The model was called Royal, and in the city streets it turned out to be very maneuverable. The car received the name "Royal" due to the type of wheels. The wheels were spoked, assembled from piano strings.
The Bugatti Bug was the name of the cars that Bugatti introduced at Le Mans 24 Hours in 1930. The machines were based on the Type 40.
The Type 50 was born in 1931. This model was fundamentally different from the cars that took part in Le Mans 24 Hours. On this model, Bugatti installed an 8-cylinder engine with a volume of 5 liters and a capacity of 250 horsepower. For those times, this engine was considered perfect. It was one of the first twin-head engines. In appearance, the car was similar to American racing cars, but was not a copy of one or another model, since it was designed from scratch at Bugatti.
From 1931 until the Type 57 won the Le Mans 24 Hours in 1937, Bugatti cars were not successful in all races.
However, in 1937, the lowered chassis and 3.3 liter engine had their say. The Bugatti Type 57 took the first two places, leaving behind Alfa Romeo with a 3-liter engine, Talbot with a 4-liter engine, and Lagonda with a 4.5.
The most popular car enthusiast of the time was the luxurious Bugatti Type 57, popularly known as the Mini Royale.
The Atlantic was designed by the son of the company's founder, Jean Bugatti. This model, for which Jean used the Type 57SC chassis, featured in all well-known automotive catalogs for many years, but only three were produced.
The tragic death of Jean Bugatti, as well as the outbreak of the Second World War, in 1939 were the main reasons for which the Bugatti brand ended its sports activities.
Although in the post-war years Bugatti tried to apply new technologies, however, sales of luxury cars after the war dropped sharply, and Bugatti was on the verge of bankruptcy.
The new Type 73 was shown by Bugatti at the 1947 Paris Motor Show. The car was equipped with a 4-cylinder engine with a working volume of 1.4 liters. However, this model did not get into serial production, since the founder of Bugatti Ettore Bugatti died in August of the same year. Members of his family were unable to organize the production of cars, and as a result, the company became uncompetitive.
The Hispano-Suiza, which did not deal with automobiles, acquired Bugatti in 1963.
Until the 80s, Bugatti did not produce anything new. The 80s became a rebirth for the company, as a completely new model Bugatti EB110 was born, which in design had nothing to do with the classic forms of Bugatti cars. In those years, not every car was capable of speeds over 300 km / h. The sporty Bugatti EB110 SS has overcome this limit.
At the 1993 Geneva Motor Show, the company introduced the EB112 sedan, with 4 doors.
The French company Bugatti, known all over the world for its expensive exclusive cars, has more than a century of history. It all began in 1909, when engineer Ettore Bugatti founded his own company, which was specialized in the development of the latest advanced technologies with the aim of the greatest mechanical efficiency and the lowest possible design.
As a result, a unique car for that time was produced, which was guaranteed to accelerate to 100 km / h and had a pleasant control at the same time. This model received the name Type 13 and was one of the most serious developments before the outbreak of the First World War. The equipment of this car remained basic for many more years.
Company after the war
After the war, Bugatti received a new wave of fame due to the new Type 35 GP car, which won about 1,500 car races. The appearance of this car showed that its only main goal was speed. The successful design of the body and good balancing of handling characteristics allowed the car to pass the difficult stages of the Grand Prix races at a fairly high speed, which very few competitors could boast of.
This was followed in 1922 by a new car - the 4-cylinder Type 40, which possessed not only external grace, but also a highly comfortable interior.
Bugatti's next luxury model, the Type 41, came in 1927 with a completely new long wheelbase, making handling much easier. Many did not expect that such a high-speed car could maneuver so much on city streets. The main distinguishing feature of the refinement of this car was the rims, which were made by hand from piano strings.
In 1931, the Bugatti company impressed with its new brainchild - the Type 50, which was completely different from other cars. In those years, many well-known companies were chasing to make the most powerful engine with the maximum number of hp.
Bugatti introduced everyone to the car, which had a double cylinder head and a super powerful 5-liter engine producing 250 hp. They built this model according to the schemes of racing cars from America, but did not copy their designs at all, but, on the contrary, improved them.
In the mid-30s, Ettore Buggati's son, Jean, personally designed the Type 57SC model, which was released in only three copies and appeared in all Bugatti's catalogs for several years. All 3 cars of the Type 57SC have survived to the present day.
In 1939, Jean Bugatti died, and then the Second World War began, after these unfortunate events, the Bugatti company ended its participation in sports car races.
For obvious reasons, after the war, the demand for expensive cars produced by the Bugatti company dropped sharply. The global financial crisis took its toll on the firm, which nearly collapsed.
Bugatti after World War II
In 1947, a new model, the Type 73, was presented in Paris, which had a 4-cylinder engine and a displacement of 1488 cc. But troubles did not leave the company alone, Ettore Bugatti died, and his relatives could not organize the production of this series of machines.
Only in the early 50s, several cars appeared under the Type 101 model, which were more similar to the Type 57 and, due to their outdated technologies, were not interesting. At this era, Bugatti temporarily ceased its leadership among the automotive industry. True, in 1963, the company went to the Hispano-Suiza company, which at that time had already stopped dealing with cars.
The revival of Bugatti
The Bugatti enterprise received a revival in the late 1980s, when a new EB110 car appeared on the world market, not at all similar to the previous generations of Bugatti. Its power and extravagant appearance made a huge impression on people. In 1993, an improved model EB110 was shown in Geneva and was now called EB112.
After 6 years, the Bugatti company was acquired by the V.W. After that, the first car that came out under their leadership turned out to be a fiberglass coupe EB118, designed by ItalDesign stylist Fabrizio Giugiaro. At the same time, the EB218 sedan was also presented, which differed from all cars in that its body was completely made of aluminum with the addition of ASF technology.
Also, in 1999, a luxury car, the EB 18/3 Chiron, which had four-wheel drive and was made on the basis of the Lamborghini Diablo, was still presented to the public in Frankfurt. This car has become a worldwide sensation. Manufacturers claimed that the car can reach speeds of 300 km / h.
Literally a month later, Bugatti amazed the whole world again, presenting to the public in Tokyo their new super-powerful car Bugatti Veyron EB 18 / 4. The appearance of this car was developed in its own design center, which was closely watched by Harmut Varkussa. A distinctive feature of this car is that high air intakes made of aluminum were installed in the rear area of the car.
21st century of the Bugatti company
The most important event in the history of the Bugatti brand can be considered 2005, it was then that the mass production of the most powerful car in the world began - Bugatti Veyron 16.4... This car is the most expensive and fastest in the world, which is officially allowed to drive on ordinary city roads.
The maximum speed was 407 km / h, acceleration to 100 km occurs in 2.5 seconds. These results make this machine special. It should also be added that another record for this car is fuel consumption. For 100 km, 125 liters are required.
Bugatti is a legendary company in the automotive world, based in France since 1910. But its story began even earlier - in 1908, when the future owner of the company, a talented engineer and passionate car racing enthusiast Ettore Bugatti, assembled his first car in his own garage. The model turned out to be successful and soon he and his associates had already developed 10 of its modifications. Unfortunately, all of them were supplied with small 1.3-liter engines.
This was until 1910, when the giant of the automotive industry, Peugeot, became interested in the company. Production was moved to France, and cars were marketed as exceptional, expensive and extremely powerful.
The Type 28 and Type 29 models, developed in 1919, after Ettore's move to France, were a great success, although they were built in only 4 copies. This made them even more unique and interesting. Bugatti himself set before his cars only one goal - to win every competition and race in which they took part. To achieve this, he attracted investors and constantly improved his cars. In 1929, this desire was fully embodied in the new Bugatti Type 41, which had phenomenal technical characteristics and handling for that time.
The engine of the new model was also unique. The volume of the engine was 13 liters, and its power was 260 hp. Bugatti himself wanted to install even more serious engines, but in the end the number of cars produced was reduced from 25 to 6, and the rest of the engines were sold to railway companies for use on tractors.
In the 1930s, the Bugatti concern produced 800 Bugatti road cars with ordinary 1.5-liter engines.
Cars came out from the pen of a talented engineer and designer one by one, and in the 1930s made a splash in the global automotive industry. The Type 50t and Type 50s models offered a revolutionary new approach to engine layout, and the Type 52 (Baby) became a hit for the entire decade as it operated on electric traction. In the conditions of the Great Depression, this became a landmark event. The Type 57 won the race at Le Mans in 1937. Car production ended in 1939 and was not resumed until 1945.
Public interest in the brand's cars after the war diminished significantly. Etore Bugatti himself developed another model - the Type 73, which became the last in his career. Despite the successful Type 451, investor interest in the famous brand was completely lost. It all ended with the fact that in 1963 the company sold the production to Hispanu-Suiza.
For more than 25 years, the company was in oblivion when, unexpectedly in 1990, the revolutionary Bugatti EB110 model was released, which impressed the public of that time with its phenomenal 553 hp. and a maximum speed of 320 km / h. Acceleration to 100 km / h took just 3.4 seconds - a record figure for that time. And a little later, the designers presented a representative sedan in the Lux configuration - Bugatti EB112.
In 1998, the history of the famous brand continued, after the Volkswagen concern bought out the production facilities of Bugatti and began to produce new cars. Supercar with 555 hp. with a 6.2-liter engine was not long in coming.
The year 2005 can be considered the most important event in the history of the Bugatti brand, as this year the Volkswagen concern begins mass production of a new unique model, officially named the Bugatti Veyron 16.4. Already in March 2006, the first car was delivered to the happy owner.
This car is the most expensive and fastest in the world, which is officially allowed to drive on ordinary city roads. The maximum speed was 407 km / h, and fuel consumption is also another record for this car. For a distance of 100 km, 125 liters are required.
In the spring of 2006, the first Bugatti Veyron 16.4. Came to the lucky owner. The company received over 100 orders for a new machine and decided to increase production. The car's shape and technology have been perfected to create the most expensive and powerful car of our time. The Bugatti Veyron 16.4 can rightfully be called a modern, bright and bold interpretation of the philosophy of the brand founder.
At the moment, Bugatti models differ little from the Bugatti Veyron version. Perhaps the designers and mechanics working on the latest Bugatti were guided by the principles: "Why reinvent the wheel?" Nevertheless, each new model is a real work of art.
So a brilliant version of the Bugatti Veyron is the Pur Sang nipercar, which was officially presented to the public in 2005. Fastest production car until 2013.
Special editions of the Bugatti Veyron Pur Sang are:
Pur Sang "purebred" 2007
This car was sold in a limited edition of only 5 cars.
Despite the cost of 1.4 million euros, within 24 hours after its world premiere, all 5 copies were sold.
Fbg par Hermès 2008
The Bugatti Veyron Fbg par Hermes is a car created by Bugatti in cooperation with the Hermes fashion house.
This truly luxurious car has the following distinctive features:
The interior is upholstered in young bull leather from the Hermès workshops in Paris.
The name Bugatti Veyron Fbg par Hermès comes from the Rue du Faubourg Saint-Honoré in Paris, where Hermès is headquartered.
A total of 5 copies were produced.
Sang Noir 2008
Sang Noir (translated as black blood) is a special version released in honor of the Bugatti Atlantique Type 57S car produced in the last century.
Blue Centenaire 2009
The Blue Centenaire is a Bugatti Veyron special edition celebrating the 100th anniversary of Bugatti's founding.
At the time of the presentation of the Blue Centenaire, out of the 300 planned vehicles, 250 had already been ordered and 200 had already been delivered to customers. The circulation of the Bleu Centenaire model has not been precisely reported.
L'Edition Centenaire 2009
In honor of the four race-winning Bugatti racers, the company has released four special editions of its car:
Jean-Pierre Wimille;
Sir Malcolm Campbell;
Hermann zu Leiningen;
The company also specializes in individual orders made according to special requirements and wishes. So in 2007, the Bugatti Veyron Pegaso Edition model was released, designed to order for a Ukrainian businessman living and working in the United Arab Emirates.
2009 was marked by the appearance of the Bugatti Veyron Nocturne. This five-piece model was also specially designed for customers from the Middle East,
In 2011, the company created a one-of-a-kind model Bugatti Veyron Project Kahn, repainted in pink specially for the VIP order of the British fashion model Katy Price.
Bugatti today is the absolute record holder for travel speed, accelerating to 400 km / h. The uniqueness of the brand lies in its powerful engine, excellent technical characteristics, luxurious interior and exquisite exterior. "There is no too expensive and no too beautiful" - the slogan of the Bugatti brand characterizes the cars of the company in the best possible way.
A talented engineer, and subsequently a successful industrialist, created the first Bugatti Type 10 in the basement of his home in Cologne-Molsheim. The car had an in-line 4-cylinder, 8-valve engine with a volume of 1131 cc. Despite the fact that the car was far from perfect, Ettore managed to find sponsorship, and the Type 10 chassis was considered successful and was used in subsequent Bugatti models. This is how the history of the company began in 1909.
Bugatti followed the path of widespread use of advanced technologies in the name of mechanical efficiency and lightweight construction. As a result, a mobile car with a guaranteed speed of 100 km / h rolled off the assembly line of the company, which was easy and pleasant to drive. Prepared by Bugatti mechanic Ernest Frederick, the Bugatti Type 13 finished second in one of the French Grand Prix on 23 July 1911. This car became the most significant novelty on the eve of the 1914 war of the company and was the basis for all modifications of Bugatti, up to the model 59.
The First World War forced Ettore Bugatti to temporarily stop production - there was no time for sports in Europe, moreover, the controversial Alsace then belonged to Germany. Strange, but for some reason, Bugatti sold the license for the production of his cars to the French company Peugeot - that is, in fact, to the enemy. And he himself, having buried three of his best cars in the ground, left for his native Italy, which fought on the side of the Entente. When the war ended, he returned to Molsheim, which had already become French territory. This is how the Bugatti company became French.
1920s
In 1921, the cars hidden before the war were again discovered, and Ettore Bugatti continued his creative search. First, he creates two models with eight-cylinder engines - the Bugatti 28 ...
And the Bugatti 30, which was a modernization of his pre-war developments.
And already in 1923, the Bugatti 32, nicknamed the "tank" for its shape, was released.
The watershed year came in 1924, when four Bugatti Type 35s finished in first to fourth in the second round of the European Gran Prix (Figure 05). For five years, models numbered 35, 35a, 35b, 35c and 35t with a 1991 cc V8 with 95 hp. paired with excellent maneuverability, they did not give opponents a single chance of success. It was the Type 35 that made Bugatti famous in motorsport worldwide, and race car sales were the most profitable. From 1924 to 1930, 336 cars were produced. In total, the Type 35 brought Bugatti about 1,800 victories.
As the Type 35 became famous in the world of motorsport, the legendary Type 41 "La Royale", released in 1927, became known as one of the most ambitious and luxurious cars of its time. The long wheelbase of the model (more than 4.27 m) with an engine volume of almost 13 liters facilitated handling and made the car maneuverable on city streets. Weighing more than 3 tons, the car developed an incredible power for those times - 260 hp. The wheels, the spokes of which were assembled from piano strings, were a real work of art. However, due to the outbreak of the financial crisis in 1929, only 6 “La Royale” models were produced, instead of the intended 25.
Flourishing ...
The thirties saw the heyday of Bugatti, with new models coming out literally every month. In 1930, the production of the Type 44 begins - a mass car, the price of which was affordable for many.
In the same year, the first Type 46 "Petit Royale", a smaller model of the "La Royale", was released.
A landmark year for the company was 1931, when Bugatti created the Type 50 with the perfect engine for that time - an 8-cylinder, twin-head, 5-liter, 250 hp.
In 1937, the Type 57 racing modification with a 3.3-liter engine and lowered chassis brought Bugatti's biggest victory - Le Mans 24 Hours, where the car took the first two places, ahead of the 3.0-liter Alfa Romeo, the 4.0-liter Talbot and the 4.5 liter Lagonda. However, shortly after this resounding victory, Etorre's son Jean Bugatti was tragically killed in trials of his new Type 57s45 model.
This Atlantic model on the Type 57SC was featured in all Bugatti catalogs for several years, but only three copies were built. All three copies of the Bugatti Type 57SC Atlantic have survived to this day.
... and decline
The tragic death of Jean Bugatti a few weeks after winning the 1939 24-hour race, the outbreak of World War II ended the sporting career of the Bugatti brand. However, in the chronicle of the races at Le Mans 24 Hours, this name is entered in gold letters.
After the Second World War, the production of luxury cars dropped sharply, causing financial disaster for Bugatti. Oddly enough, but it was Bugatti in the early post-war years that tried to apply a modern approach when creating their new models.
In 1947, at the Paris Motor Show, the company showed a new Type 73 model with a four-cylinder engine with a displacement of 1488 cc. see But Ettore Bugatti dies in August, and his family could not start production of a car at the Molsheim plant.
In the early 50s, the plant in Molsheim managed to assemble several copies of the Type 101, which was essentially a "redesigned" Type 57. The car turned out to be uncompetitive because it was uninteresting in design and frankly outdated in technical terms.
In 1963, the factories were taken over by the Hispano-Suiza company, which no longer dealt with automobiles and stopped all work on the automobile industry. However, in countries such as Germany and the United States, styling under the Bugatti of the heyday is still common.
Thus, the story of the "Molsheim Bugatti", or the family company of the Bugatti family, ended. But that was by no means the end of Bugatti as a legendary sports car brand.
Second birth
In the late 1980s. the firm has experienced a rebirth. The glorified name of Bugatti reappears, when among supercars striving to overcome the barrier of 322 km / h, a powerful extraordinary car appears, which has nothing to do with the classic forms of Bugatti - EB110 ...
And its sports modification EB110 SS.
