— Which award was the most unexpected for you?

Probably SLC. Because, frankly speaking, in the S-Class segment no one sells better than us, and our sales are much more impressive than those of all our competitors.

- Updated Mercedes-Benz S-Class was presented on the eve of the Shanghai Auto Show. Tell us how the public greeted the new product...

New S-Class It was first presented at the New York Auto Show, where a special private showing took place. That's when representatives first saw this model Russian media. And the car was officially shown in Shanghai on April 18. The S-Class is always eagerly awaited, as it is a car that sets automotive trends, a car that does not just bring some new technologies to the market - it determines the direction of development of the automotive industry. This is truly an innovative car.

- When to expect updated Mercedes-Benz S-Class in Russia?

We are talking to you in April - wait another couple of months, and our car will appear on the Russian market. Moreover, in several versions, including Mercedes-Maybach.

“ ”

The new S-Class was officially shown in Shanghai on April 18. It is always eagerly awaited, as it is a car that sets automotive trends, a car that not only brings some new technologies to the market, it determines the direction of development of the automotive industry. This is truly an innovative car

- What other new products are you preparing for Russian customers?

This year on Russian market the GT family of sports cars is coming out, the updated GLA, the new, sportiest version of the GLC - GLC 63 AMG, including coupes, as well as our electric Smart cars ED.

- Does Mercedes-Benz have a StarClass program for purchasing used cars? How popular is it and what are the benefits of purchasing it?

By program Mercedes-Benz sales StarClass thousands of cars find their new owners. Its main advantages are 12 months of post-warranty support, legally “clean” cars. Let's not forget that these machines undergo technical support according to 63 criteria. This is always highly appreciated by clients.

- What loyalty programs exist for the purchase of new models?

There are several programs that are addressed various groups our clients. In order not to be vague, I will mention the S-Lounge program, which was developed for the most demanding clients- S-Class customers. Along with the car, program participants are offered access to hotline S-Concierge, who responds to inquiries 24 hours a day, seven days a week. Concierges have undergone special training and are ready to quickly and professionally resolve any issue; they are the main link in the chain of contacts with Mercedes-Benz. And let's not forget - saving time. If necessary, it is possible to use a replacement car. The program includes a special driver training course, with an emphasis on safety and convenience. Members also have access to the brand's many and varied events, including the premiere of new models. There are also special programs for AMG customers. In addition, individual dealers offer their own loyalty programs. A G

Andrey Rodionov, Head of Corporate Communications Department of Mercedes-Benz RUS CJSC for the AUTOGODA issue "Sales Leaders 2014".

In 2014, five Mercedes-Benz models became sales leaders in their classes. How did you manage to achieve such an outstanding result?

We are grateful to the fans of our brand for their choice. I think their liking is due to a number of factors. Firstly, this high level loyalty to the brand itself: Mercedes-Benz brand in Russia they love him and trust him. Secondly, in our powerful product portfolio you can find a car for absolutely every taste. And, of course, dealers contributed to the success of the brand - our strong and reliable partners working throughout Russia. Without their efforts, become confident leaders premium segment it would be impossible.

Last year, models with the letter “A” in their names significantly expanded the brand’s audience. A-Class, CLA, GLA... Do you think the demand for these cars will continue in the current economic situation? Or will customers return to less prestigious brands?

Compact cars made a significant contribution to our success in 2014. They "opened the doors" to the world Mercedes-Benz new, mainly to young clients, for whom the price " entrance ticket into the brand" was too high. We are expanding our offer in the field compact models. I don’t think that our clients will pay attention to more mass segments.

What are your plans to promote the smart brand on the Russian market? Have you adjusted them taking into account changes in the ruble/euro exchange rate and the economic situation in general?

Last year, the smart brand showed very high dynamics, which allowed it to take a leading position in the Russian segment of premium microcars for the first time. The interest in the brand and the very positive response in the press give us confidence in the success of smart in the future. Concerning pricing policy, then there is currently a stabilization of the ruble exchange rate, which makes it possible to support sales of various financial products.

- Mercedes-AMG GT turned out to be much more affordable previous model SLS-AMG. With similar power. Have horses become cheaper?

These models vary. Both technical implementation and in terms of positioning. Mercedes-AMG GT - completely new car, designed for everyday use by fans of dynamic driving. And the SLS model, which belongs to the supercar segment, was conceived and produced as an icon of the brand. Hence the difference in price.

- What new Mercedes-Benz products will be presented on the Russian market in 2015?

For our brand, this year is simply a fireworks premiere! In February, at a grand presentation in Moscow, we presented two cars that symbolize the two poles of our model program: Mercedes-Maybach and Mercedes-AMG GT. Prestige and comfort on the one hand, and the sporty spirit of the brand on the other. CLA will enter the Russian market next Shooting Brake. This is a completely new car, closing the line of compact Mercedes-Benz models. And 2015 will be the “year of SUVs” for us. The restyled GLE (as the M-Class is now called) will see the light. The car will be available in both a classic version and a completely new coupe version. We will present the new generation GLC (former GLK), and at the end of the year we will show updated SUV GLS (formerly GL). For performance lovers, the new C 63 AMG awaits. In addition, fans of the brand will meet updated A-Class, as well as with new versions of other Mercedes-Benz vehicles.

23.09.2014 - 11:34

UK News. 21-year-old Daria Rodionova from Russia has been living in London for several years, where she is learning the basics of business at one of the elite educational institutions.

On September 22, the girl showed motorists in the British capital how to treat their iron friends. The girl encrusted her 2011 Mercedes with a million Swarovski crystals!

Unusual tuning For $32 thousand, Daria was made by her compatriots.

Daria Rodionova:
I wanted to have something unique, I wanted something special. The people who did this came from Russia and worked on my car 12 hours a day for two months.

The work is colossal and costs a lot of money. What if it rains, winds or hail? How many people are there on the streets who always need to be touched and tested for strength?

“What if the gems start peeling off?” - a terrible thought comes to the average person’s mind.

The girl turned out to be prudent, which is probably why she allows absolutely everyone to take pictures with her beauty!

On back seat Daria always carries a bag of spare rhinestones with her car.

The girl presented her car, rolling along the capital's streets with style and brilliance. When the Mercedes stopped at one of the department stores, a crowd of onlookers instantly gathered around it. The prim English are in shock, the broad Russian soul is in euphoria.

Daria Rodionova:
Wherever I go, people stop and look at my car. I am always the center of attention - both pedestrians and drivers! Sometimes I feel like I might even cause an accident!

By the way, " Mercedes CLS 350" in the UK costs about $40 thousand.

How long this “brilliant joy” will last the girl is not for us to guess. Just like we cannot determine the exact cost of a tuned car by eye. But where the proceeds from selling a car will go is known for sure, and not only to us!

Daria Rodionova:
When I sell my car, I will give all the money to charity!

Photo. Daria and her friend pose in front of a Mercedes CLS 350. Photo: Facebook.

Photo. Daria Radionova. Photo: Instagram

By October 1, sowing of winter crops must be completed in Belarus. Alexander Lukashenko on a working trip to the Grodno region

This company made gifts for Melania Trump

He spoke at the following round table:

Post-crisis car market trends

“Only 20% of citizens are potential car buyers, in terms of savings”

“There is pent-up demand for small SUVs”

By most indicators, the Russian automobile market has not yet reached pre-crisis levels. However, based on one sign, albeit a formal one, it can already be judged that the peak of the global crisis has passed: the purchasing power of citizens has increased compared to last year. On this wave, most automakers are trying to “catch up” - developing dealer networks and local production, bring new models to the market, including “budget” ones, etc.

On the prospects for post-crisis development of the Russian automotive market The website was told to the portal by the head of the Corporate Communications Department of Mercedes-Benz Russia, Andrey Rodionov.

Premium German brands traditionally develop at a faster pace than the market. If you look at the sales statistics, during the nine months of 2011 sales passenger cars And Mercedes-Benz SUVs in Russia increased by 60%. In other words, 21,225 cars found their owners. This growth in sales volumes continued throughout the period, exceeding global figures: sales of Mercedes-Benz passenger cars worldwide grew by 8% during the nine months of 2011.

Mercedes-Benz continues to lead the premium segment in Russia. We hope that this trend will strengthen as new models enter the market, such as the new CLS-Class, which will be joined by the new generation M-Class in the spring. It is worth adding that the top line comes to the market with a new generation of six- and eight-cylinder engines.

- Do you expect changes in the structure of demand in relation to the model range of your brand?

Sales over the past two years show that sales spurts often come from models that have been introduced to the market with smaller engines - for example, the introduction of the GLK 220 CDI made this model a real hit. If you pay attention to the sales structure, the best-selling model family became the E-Class, followed by the C-Class - the car, after significant restyling, won new buyers. Behind these two model series SUVs follow. Moreover, in the car market premium brands there is unsatisfied demand for small dynamic models, which are aimed at young people, as well as small SUVs.

- Should we count on further growth in demand for crossovers, or will it stabilize at the current 24-25% of the market? And what is the dynamics of Mercedes-Benz in this segment?

The sales volume of crossovers in the sales structure of our brand has reached approximately these values. One should also add to them all-wheel drive versions, and the higher the class, the greater the percentage of cars with 4MATIC, that is, in the all-wheel drive version. The sales dynamics of crossovers up to now have indicated an increase in customer attention.

- Do you bet on basic configurations, or greatest demand it will take more rich equipment car?

It’s difficult for me to think in categories such as “basic version” - this is, in fact, a purely calculated concept, so that it would be possible to compare proposals from various brands. Nobody buys a premium car in " basic version"Our cars are mainly offered in the “special series” version, i.e. in a rather rich configuration, compared to some other automakers.

The buyer benefits in price compared to the option when he would install options on the vehicle under construction separately. And, in addition, he can install options in addition to the “special series” if the car is built for him at the factory.

You always need to compare prices correctly: you should take into account not only the class of the car, engine size, but also a whole set of equipment that allows you to comfortably operate the car. I'm not even talking about availability, quality of service and cost of owning a car.

- Do you share the point of view that the future on the Russian market lies in local production?

This is an issue that must be considered in relation to sales volumes.

Indeed, local production has its advantages, but its feasibility depends on sales volumes and profitability indicators.

- Do you expect tougher competition, or is there still enough room for everyone on the market?

The Russian market has not yet reached saturation point. Interest in premium cars continues to remain high. This is roughly the same as in the real estate market: there are a lot of offers, but luxury real estate, plots with four communications and a beautiful view from the window are always at a premium.

Illustrations provided by the press service of Mercedes-Benz RUS

Brand Mercedes-Benz For car enthusiasts from all over the world, it is not only one of the most recognizable and significant car manufacturers in the world, but is directly associated with the very concept of “car”. And this is justified at least by the historical significance of the brand: exactly 130 years ago, a German engineer Karl Benz officially issued a patent for " vehicle With gasoline engine».

The event that marked the beginning of history not only German mark, but also the entire global automobile industry, occurred on January 29, 1886. It was on this day that a German engineer and innovator named Benz received patent No. 37435 for his creation - the world's first car with a gasoline engine.

Of course, Benz's invention was very different from the modern image of the car: in fact, he installed a four-stroke engine he developed from scratch on tricycle.

In the same year, independently of Benz, design engineer Gottlieb Daimler created his own motorized crew. Daimler assembled a single cylinder four-stroke engine internal combustion. It had to be installed in carriages. During development new technology Daimler was assisted by engineer Wilhelm Maybach.

Karl Benz, Gottlieb Daimler and Wilhelm Maybach

Both engineers, with the help of partners and investors, founded private companies. Benz founded Benz&Cie in Mannheim in October 1883, and Daimler founded trademark Daimler-Motoren-Gesellschaft (DMG) in November 1890. Since 1901, the Daimler company began producing cars under the Mercedes brand.

The legendary brand got its name thanks to the nickname of the daughter of Austrian businessman Emil Jellinek named Adriana (Mercedes is the girl’s nickname). Her father, honorary vice-consul in Monaco, was rich and interested in modern technologies. At his request, in 1897, Gottlieb Daimler installed a two-cylinder engine with a power of 6 Horse power. After the success of this project, he ordered 4 more copies and sold them at a profit.

The same Mercedes

The first Mercedes was the 35 HP, released in 1901. It had a four-cylinder engine with a volume of almost 6 liters. and a power of 35 hp. The car was characterized by a wide wheelbase, a low center of gravity and an inclined steering column.

Also distinctive feature brand became a “honeycomb” type cooler. The car weighed 900 kg and developed maximum speed 80 km/h. The design of the model was developed by Wilhelm Maybach himself.

The first Mercedes cars and engine

The merger of the two most famous German manufacturers at that time took place in 1926. Thanks to the deal, industrialists not only managed to survive the difficult post-war times, but also significantly expanded their business.

The united concern was named “Daimler-Benz AG”, and the first head was another outstanding German designer Ferdinand Porsche, who later became the creator of another legendary brand Porsche.

All cars produced after the merger of the companies received the name Mercedes-Benz, in honor of the most successful car of the company and its creator, Karl Benz.

The logo of Daimler-Benz AG becomes a three-pointed star, which is framed by a wreath - a legacy of the Benz company logo. In the future, this wreath will be turned into an ordinary circle, which is still used today. One of the simplest (and most recognizable) logos in history has become a symbol of luxury and prosperity.

Logo Mercedes

The collaboration between Benz and Daimler turned out to be one of the longest in history. automotive industry, since both companies in this combination survived until 1998. Their first carpool became the K model.

At the same time, the Mercedes CCK and SSKL appeared, the designer of which was Hans Nibel. In addition to the typical sports versions, the manufacturer also offers convertibles and production models with a body adapted for rallying.

Daimler-Benz AG produces one legendary car series after another. Yes, under the leadership Ferdinand Porsche introduced the S series, a new generation of sports cars. The most famous car and the progenitor of the S-series was the car, which was popularly nicknamed “Death Trap”. Having received the name "Mercedes-Benz 24/100/140", the car had a powerful six-cylinder engine and developed a high for those times speed - up to 140 km/h.

The 18/80 HP model, known as the Nürburg 460 (1928), equipped with an eight-cylinder engine with a displacement of 4622 cc, also gained fame. mass media maximum power 80 l. With. at 3400 rpm; the 500K and 540K roadsters (30s) and the 770 model called Grosser Mercedes, whose first generation was created from 1930 to 1938. The model had luxury salon, in which Adolf Hitler moved.

The first model and mass production diesel Mercedes The 260D was launched from 1936 to 1940. Diesel engine 2.5 l had a power of 45 hp. With. Some of the cars of this brand were subsequently used by the German army.

Second World War almost destroyed the business of Daimler-Benz AG. All production capacity companies were practically destroyed. The factories in Stuttgart, Sindelfingen and Mannheim were literally reduced to rubble. In 1945, after the final meeting of the board of directors, a report was even issued, the result of which was the idea that the Daimler-Benz concern no longer exists.

However, despite all the difficulties, Daimler-Benz AG recovered quickly enough and in 1947 launched the 170 model, which had an engine capacity of 1767 m³, 4 cylinders and a power of 52 hp. With. A car that was completely different from previous models, became the Mercedes 300 - a limousine formed on a frame with crossed beams. It was equipped with a three-liter six-cylinder engine producing 115 hp. s., and his special version was created for the first Federal Chancellor of Germany, Konrad Adenauer.

Among the cars produced by Mercedes-Benz after the Second World War, the 300 SL Coupe stands out with its characteristic “winged” doors that opened with part of the roof. This was the first sport car, created after the war. Road version This unusual vehicle was released in 1954.

Mercedes-Benz 300SL Coupe

In February 1954, the 300 SL model appeared. In March 1957, they began producing the 300 SL Roadster, a favorite of Elvis Presley.

Cars produced in the 70-90s also became iconic for the brand.

In 1975-1986, the Mercedes W123, popularly known as the “barrel”, was formed. In the 80s, the 190 model debuted, which was produced in the years from 1982 to 1993 and was replaced by the C class. At the same time, popular Mercedes W124, which was produced until 1997. After this, the W210 appeared on the market, and since 2002 it has been replaced by versions W211, W212. These models are called class E.

Mercedes-Benz W211

In 1998, Mercedes buys back shares of the American Chrysler. As a result, Daimler-Benz gained a chance to gain greater access to the US market. This agreement changed the company's corporate name to Daimler Chrysler, a partnership that lasted almost 10 years. The decision to end the partnership was influenced by Chrysler's poor financial condition. After selling shares of the American concern, the company returns the name Daimler AG.

Today the company produces Mercedes models class A, B, C and E. Modern cars brands are renowned for their safety and are still considered the most prestigious in the world. The Mercedes S Class even entered the Book of Records as “the most durable car ever produced.”

Andrey Rodionov, Head of Corporate Communications Department of Mercedes-Benz RUS JSC

- When 130 years ago Karl Benz applied for a patent for a “vehicle powered by gasoline engine“This meant the birth of the car. In the same year, Gottlieb Daimler created his own car. Thus began the 130-year success story of Mercedes-Benz, we entered the age of speed and the global auto industry emerged.

The patent became part of UNESCO's Memory of the World program, among such well-known works as the Gutenberg Bible, the Magna Carta and Symphony No. 9 in D minor by J.S. Bach. And it is no coincidence: the inventions of Karl Benz and Gottlieb Daimler, thanks to their ingenuity and entrepreneurial flair, revolutionized the field of transportation, opening up new opportunities for people.

Today's innovations are based on the same values ​​as 130 years ago: safety, comfort, efficiency and belief in success. Thanks to them, the brand is demonstrating dynamic growth in global sales, and in Russia at the end of 2015 it is a confident leader in the premium segment. Mercedes-Benz delights its fans with the premieres expected in Russia - this is the new intelligent E-Class, the luxurious GLS, the sporty SL and SLC. And, of course, new special offers.