Full title:	SsangYong Motor Company
Other names:
Existence:	1954 - our days
Location:	Republic of Korea: Seoul
Key figures:	Hyung-Tak Choi (Chief Manager)
Products:	Cars
The lineup:	SsangYong Chairman.

The Korean company Ssang Yong was widely known in the world automotive markets was formed in the middle of the last century. True, then she wore a different name - Hadong-Hwan Motor Co. Initially, the company produced jeeps for the Armed Forces (and not only Korean).

Stages of development

Cooperation since 1967 with Shinjinjeep Motor led to the fact that for the first time South Korea began to export its automotive products. For example, Vietnam bought Hadonghwan multi-site buses.

Hadong-Hwan Motor developed in many ways due to the fact that in 1974 he became co-owner of his companion Shinjinjeep Motor. Since that time, the development of new projects for the production of SUVs began. It was planned to produce two types of machines: with soft and hard roofs.

For the first time, the name of the company has changed in 1977. Together with the title, the range of products has changed. Dong-A Motor (such a new company name) took up the release of special equipment and passenger jeeps by 4, 5 and even at 6 seats.

1979 was marked by the fact that in Pjondtek earned a new plant, and 1980, the fact that the company became part of the National Defense Industry.

At the beginning of the eighties, the list of products replenished dump trucks. The company continued to break into an international car market. Her buses began to buy Libya.

In the mid-80s, Donga Motor seized Keohwa Motors, specializing in the release of Krado SUVs. In the 88th renewed "Korando" appeared. Compact SUV has a four-wheel drive.

The company received a new name in 1988. From now on, all the cars collected at its plants came out under a new brand. At the same time, the Koreans were added to their property Panther from Great Britain.

Following the British style, Koreans have established in 1991. The production of kallista double roadster.

Cooperation with Mercedes

With the world-famous company Mercedes-Benz Ag Ssangyong began to cooperate since 1992. Then the partners were engaged in the development of gasoline engines.

A year later, the German concern acquired the shares of the Korean company. The production of vehicles for transportation of passengers began. Mercedes-Benz handed over to the partner by the concern of the concern, provided the ability to use his own design solutions. At the same time, the Germans controlled production processes.

In the same year, the SUV of the increased comfort of "Musso" was issued to the same year, which was put on a licensed Mercedes engine.

SsangYong Transstar - Luxury bus in which it is convenient to travel for long distances began to be produced since 1994.

Exports to European Countries of Istana commercial vehicles produced by Korean enterprises began from 1995.

In 1996, a real breakthrough occurred: SsangYongmotors turned out to be the very first Korean company, which was able to certify all its products in accordance with ISO standards established by the International Organization. The new model of Korando New has fully complied with these standards.

On the basis of Mercedes, not one car was released. Perhaps the most luxurious of them was the representative "Chairman".

Recession - Podting

Economic difficulties have not passed the Korean firm. At the very end of the last century, she fell into full dependence on DaewooGroup for two years. SsangYong cars have been produced for some time under the other name.

But, as it often happens, the crisis broke out in the DaewooGroup itself. This state of affairs allowed SSANGYONG to return independence.

The fastened company was pleased with the autolitants with new items literally every year:
-2001 - "REXTON". Dear comfortable SUV enjoyed demand from representatives of the highest class.
-2002 - "SsangYongmussosports". Sports pickup with lifting capacity in several centners produced until 2006
-2003 - "NEWCHAIRMAN" and "NEWREXTON". The first one was distinguished by luxury, and the second exceptional reliability.
-2004 - "SsangYongRodius". Upbish comfortable macroran at 11 seats.
-2005 - "SsangYong Kyron". The all-wheel drive SUV was distinguished by attractiveness both outside and inside.
-2006 - "SsangYong Actyon". The compact crossover was intended mainly to young and active drivers (at least it says his name).

The Korean company today takes a leading position in its country to produce a car with a full drive. Compete with leading foreign automakers it allows it:
- tireless work on improving products;
- introduction into the process of production of the latest achievements in the field of automotive industry;
- excellent quality.

Korean products are produced, including in Russian territory.

Domestic motorists appreciated the quality of vehicles produced by the Company. Representatives of SSANGYONG are extremely popular:
- Rodius;

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SsangYong Motor Company - South Korean Auto Manufacturer (cars) from the headquarters located in Seoul. Sang Jong translated into Russian means "two dragon", the company ranks third among Korean automakers in the number of cars sold.

The official date of the founding The history of SsangYong is considered to be October 1954, at the time of the appearance the company received the name of Hadonghwan Motor Company. The first products of the automaker were licensed Willys (army SUVs) supplied by the army of South Korea. Thanks to the permanent orders of the military company SANNEG (there are still transcriptions of Sang Ag, San Gear or Shangyong) quickly achieved financial success and gradually expanded the range of manufactured equipment. In the 60-70 years, the company managed to establish the release of trucks, buses and special purpose techniques.

In 1967, thanks to partner relations with Co., Ltd Shinjin Jeep Motor. Contracts for the supply of buses in Vietnam are concluded.

In 1974, Hadonghwan Motor Company becomes co-owner Motor Shinjin Jeep.
In 1976, the company changes the name on Dong-A Motor. The development of new SUVs designed for transportation of 4-6 people using diesel engines is underway.
In 1979, the opening of a new car assembly enterprise in the city of Pjondtek.
In 1983, the purchase of the Korando brand in Co., Ltd Geohwa with the subsequent absorption of Geohwa.

In 1986, Dong-A Motor proceeds under the control of SsangYong Business Group, and in 1988 he receives its current name SsangYong Motor. Korando Family appears in the model row - created on the Japanese Isuzu Trooper platform.
In 1991, SsangYong enterprises concluded an agreement on technical interconnecting with Mercedes-Benz AG (the development of new gasoline engines).
In 1993, Mercedes-Benz AG became one of the main shareholders of Ssang Yong Motors, the second co-owner is SAIC Motor. Mercedes AG and Santeng Motors join the Technical Union. At this stage of the history of Sang Yong, all cars are manufactured under the control of Mercedes-Benz representatives.

In SsangYong machines, engines, gearboxes and many of the design solutions and technologies of the German giant of the car industry are used. The beginning of the release of the SsangYong Musso SUV.

In 1995, the sales of Korean cars Sang AG in Europe begins, the Istana model becomes the firstborn - an accurate copy of the Mercedes-Benz MB 100 minibus, manufactured from 1988 to 1995.
In 1996, a new Korando appears, the company certifies its products on international ISO standards.
In 1997, a Ceirman Executive Sedman, built on the basis of Mercedes-Benz W124, appears in the Sanöng model row.
In 1998, the company proceeds under the control of Daewoo Group, but not long. Two years later, in 2000, Ssang Yong again has an independent structure.
In 2001, the production of off-road new Rexton starts.

In 2002, the Serial production of Ssangyong Musso Sports is launched.
In 2003, a new generation of Chairman Sedan and Minivan Rodius with a design that caused a lot of disputes was appeared.
In 2005, the SSAGYONG KYRON SUV debuts.
In 2006, the next novelty Sang Yong Actyon.

In 2008, the premiere showing of the first crossover in the SsangYong model range - C200 Concept (only after two years, changing the name on Korando auto gets to buyers). In the same year, the management of the company announces bankruptcy, after restructuring the company was put up for sale. On August 12, 2012, SsangYong Motor was acquired by the Indian concern Mahindra & Mahindra Limited.
The production of Sanang SUVs for Russian buyers is carried out at Sollers plants in Naberezhnye Chelny and Vladivostok.

Today, in Russia and the CIS countries, Ssang Yong cars use sustainable demand. The following models of the Korean-Indian manufacturer are available in Russian car dealers: Actyon, Kyron, Rexton and Actyon Sport Pickup.
Ukrainian buyers are available to Korando (twin Russian Actyon), Actyon and Actyon Sports, New Actyon Sports, New Kyron and Rexton II. Perhaps soon to Korean SUVs sold in the post-Soviet space, representative sedans SsangYong will be added.

San Yong is a Korean automotive company, in Korea, it is the fourth largest producer of passenger cars. The company's headquarters is located in the Korean city of Seoul. The very name of the Sanang means "two dragon", and literally translates as "couple".

The company was founded in 1954, at that time it was called HA Dong-Hwan Motor Company, she began his activity with the production of jeeps for the army. Since 1977, the name has been changed to Dong-A Motor. Then the company UI has expanded its activities and produced special equipment, trucks and buses.

Since 1986, she has passed under direct control of SsangYong Business Group, and since 1988, the company name has already been called SsangYong Motor. In the same year, 1988 began selling the Korando Family SUV. Since 1991, cooperation began with Daimler-Benz. When the Musso SUV production began in 1993, then at the same time Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker Daewoo Motors bought a controlling stake in 1997. With the beginning of the financial crisis of 2000, Daewoo was forced to sell his package. In winter, 2008, the company announced its bankruptcy.

Saic Motor Automotive Corporation before 2009 owned 51% of SsangYong Motor Company shares. During bankruptcy ...

San Yong - This is a Korean automotive coating company, in Korea, it is the fourth in terms of the magnitude of passenger cars. The headquarters of the company is located in the Korean city of Seoul. Name itself Santeng.means "two dragon", and literally translates as "pair".

The company was founded in 1954, at that time it was Ha Dong-Hwan Motor CompanyShe started his activity with the production of jeeps for the army. Since 1977, it was changed to Dong-A Motor. Then the company UI has expanded its safety and produced special equipment, trucks and buses.

Since 1986, it passes already under the direct control of SsangYong Business Group, and C1988 the company name was called already as SsangYong. Motor. In the same year, 1988 began sales of Korando Family. Starting C1991 began cooperation with Daimler-Benz. When the Musso SUV production began in 1993, then at the same Corporation Daimler-Benz acquired 5% of SsangYong Motor shares. Another major Korean automaker DAEWOO MOTORSKUPILE ACCOUNT ACCOUNT IN 1997. With the beginning of the financial crisis of 2000, Daewoo was forced to sell his package. In the winter of 2008, the company announced its bankruptcy.

Saic Motor Automotive Corporation before 2009 owned51% of SsangYong Motor Company shares. During bankruptcy in February 2009ssangyong, the Chinese Sai Motor has already lost its full control of the supach. By May 2010, the media reported on the sale of the concern, and the Russian "Sollers" and French Renault was among the main applicants for the purchase.

in the summer of 2010, it became known that Mahindra & Mahindra was chosen in the Advice Candidate for the purchase of SsangYong Motor - one of the automotive units of the Industrial Holding in India - Mahindra Group. Also, SsangYong was also said that as the main criteria for stopping the Indian buyer, the price of purchase, guaranteed jobs for all employees of the South Korean company is anamental plans for managing the company. Purchase of the controlling stake in Sharesindia Holding was held in November 2010. Indians paid for 70% of shares of 463.6 million dollars.

Cars in Russia SsangYong.began to be delivered at the end of the nineties. Since 2004, SSANGYONG MOTOR in Russia has been in Russia. Since 2005, SSANGYONG REXTON car started at the enterprise "Sollers", in 2006, the Kyron began to be collected in 2006, and a little later Actyon. Now the assembly of the factory in Naberezhnye Chelny has been discontinued, but since 2009 it was launched by the Nazona in the Far East.

SsangYong Motor Company or SsangYong Motor South Korean automaker. The name in translated means "pair of dragons". 70% of the company has been owned by Indian Mahindra & Mahindra Limited since 2011. The entire range of Sang Ag.

History

The company originally originated as two separate companies: Ha Dong-Hwan Motor Workshop and Dongbang Motor Co. In mid-1963, these two companies have merged in Ha Dong-Hwan Motor Co.

Since 1964, Hadonghwan has made jeeps for US military forces, as well as trucks and buses. Starting from 1976, the company introduced a wide range of special vehicles. In 1977, the firm was absorbed by the Sang Eng business group which eventually changed the name of the unit on SsangYong Motor.

In 1987, the company acquired the British automaker Panther Westwind. In 1991, technological cooperation with Daimler-Benz began. The agreement was necessary for Sang AG to develop a modern Mersedes-Benz SUV.

It was assumed that this will make it possible to produce the points of support in new markets, without having to build their own infrastructure, and use the existing Mercedes-Benz networks. This union led to the appearance of the SsangYong Musso model sold first Mersedes-Benz, and later Sang Ung.

Sang Ag has long benefited from this union - even after Daimler-Benz stopped selling a Musso brand, it continued to produce an ISTANA model based on Mercedes-Benz MB100. In addition, daimler development was used in many other models, including the second generation of Korando, Rexton, Chairman H and Sang Ag Kayron, the price is only 1 million rubles. You can read in the relevant article.

In 1997, Daewoo Motors, now Tata Daewoo, bought a controlling stake in SsangYong Group, in order to sell it again in 2000, because herself mired in deep financial issues. At the end of 2004, the SAIC Chinese automaker purchased 51% Sang AG share.

Modernity

In 2010, General Motors signed an agreement with Sang AG to deliver new vehicles for sale, (namely Rodius, Chairman W and Chairman H), in exchange for $ 17.6 million investment in a bankruptcy company.

In April 2010, the leadership of the brand reported that several local and foreign companies were interested in the acquisition of an enterprise, which led to an increase in the cost of its shares by 15%. In August of the same year, Mahindra & Mahindra Limited won bidding and acquired SsangYong for 4.8 billion US dollars.

The lineup

Crossover Korando.

In 1954, HA Dong-Hwan Motor Co. Founded in Korea. She was engaged in the production of cars for commercial use: buses, trucks, special-purpose cars.

1967 - Partnership with Shinjin Jeep Motor Co., Ltd. Export to export (Vietnam) with large capacity buses (for the first time for South Korea).

1974 - HA DONG-HWAN MOTOR CO., Ltd. It becomes a major co-owner Shinjin Jeep Motor Co., Ltd. The development of SUVs with severe and soft riding is underway.

1977 - HA DONG-HWAN MOTOR CO., Ltd. Changes the name on Donga Motor Co., Ltd. Development of 4-, 5- and 6th passenger models of jeeps with diesel engines

1980 - Company DONGA MOTOR CO. It is included in the "National Defense Industry" of South Korea.

1982 - DONGA MOTOR CO. Begins to engage in the development of dump trucks.

1983 - DONGA MOTOR CO. Acquires the brand Korando in Geohwa Co., Ltd.

1984 - DONGA MOTOR CO. Absorbs Geohwa Co., Ltd.

1986 - began exporting "Korando" to Japan. Ssang Yong Group becomes co-owner of Donga Motor Co.

1988 - Rebranding Donga Motor Co. From now on, all cars are produced under the Ssang Yong brand, and the company itself is called Ssang Yong Motors Co. In the sale of Korando Family's all-wheel drive SUVs created on the basis of Isuzu Trooper.

Also in 1988, Ssang Yong acquired the British company Panther and in 1991 began production of the 2-seater Rhodster of Kallista, developed by this firm.

In 1992, a strategic agreement on cooperation in the development of gasoline engines was signed with Mercedes-Benz AG.

1993 - Mercedes-Benz AG becomes a shareholder of Ssang Yong Motors. Between Ssang Yong Motors and Mercedes-Benz AG, a technical union was concluded for the development of passenger cars. From now on, all cars are produced using design solutions, technologies and under the control of Mercedes-Benz AG.

Also in 1993, a stylish and comfortable MUSSO SUV appeared, which was equipped with Mercedes-Benz license engines.

1994 - the appearance of the model Ssang Yong Transstar

In 1995, exports of Ssang Yong cars to Europe began. The first small-sized commercial cars Istana come from the conveyor.

1996 - Ssang Yong Motors, first in Korea, certifies the entire model range according to ISO standards. The new model Ssang Yong Korando New is presented.

In 1997, the Luxury Executive Car Chairman was derived to the market, developed on the basis of Mercedes-Benz W124 / E320.

In 1998, Daewoo Group acquired Ssang Yong, after which the models began to be produced under the Daewoo brand, and the Ssang Yong brand itself almost disappeared on cars after the 1999 model year.

In 2000, Daewoo's financial problems again led Ssang Yong to independence.

In 2001, the new Comfortable SUV class "Premium" Rexton was debuted.

In 2002, the functional sports pickup Ssang Yong Musso Sports is produced.

In 2003, a luxurious representative New Chairman and a reliable SUV NEW REXTON presented to the public. The universal cars of the new Rodius series are published.

In 2004, the release of a new model Ssang Yong Rodius is 11 local Macrol.

2005 - the debut of the SsangYong Kyron model.

2006 - the debut of the model SsangYong Actyon.

Today, the company is deservedly considered the leader among the manufacturers of Korean all-wheel drive cars. Constant development in the field of automotive industry, the introduction of innovation, as well as consistently high quality made Ssang Yong one of the most prestigious Korean brands. The company is dynamically developing and actively displays its model range to the international market, where the sales of Rexton, Musso Sports and Rodius recognized by all "hits" is a special place.